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VS Mani & Co Shark Tank India Season 2

by IndiaSuccessStories
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VS Mani & Co Shark Tank India Season 2 Got 19 Lakhs Funding in Exchange of 1% Equity with 41 Lakhs in debt at 10% interest by Namita Thapar.

VS Mani & Co Shark Tank India Season 2

Pitch no 46 with company details

VS Mani & Co

Although the coffee brand may seem like a common concept, there aren’t many competitors that focus on providing authentic South Indian filter coffee, snacks, and spices.

Founder of VS Mani & Co

GD Prasad, Rahul Bajaj, and Yashas Alur found VS Mani & Co. In 2020, a group of ex-advertising executives came together to market South Indian coffee decoction, powder, and genuine snacks.

VS Mani & Co Funding Round

Company Name

VS Mani & Co

Shark Tank India Season


Episode No


Season No



VS Mani & Co


Filter Coffee

Original Ask

60 Lakhs for 1.5% Equity


19 Lakhs for 1% Equity and ₹ 41 Lakhs Debt @10% Interest

Invested By:

Namita Thapar

At the heart of VS Mani & Co's pitch was a commitment to quality and craftsmanship. Their filter coffee, meticulously sourced and roasted to perfection, promised a sensory journey that captivated the senses and transported consumers to the bustling streets of South India. With a focus on preserving traditional brewing techniques and honoring the rich heritage of Indian coffee culture, VS Mani & Co aimed to carve a niche for themselves in the competitive coffee market.

The Pitch:

VS Mani & Co entered the tank with a mission to bring the authentic taste of South Indian filter coffee to coffee enthusiasts across the country. With an original ask of 60 Lakhs for 1.5% equity, they sought investment to expand their production capacity, enhance their branding and marketing efforts, and capitalize on the growing demand for premium coffee blends.

The Deal:

VS Mani & Co's pitch resonated with Namita Thapar, who recognized the potential of their premium filter coffee brand to make waves in the industry. She saw an opportunity to leverage their expertise in coffee roasting and distribution to tap into the burgeoning market for specialty beverages. As a result, she offered a deal of 19 Lakhs for 1% equity and ₹ 41 Lakhs debt at 10% interest, providing VS Mani & Co with the capital and support needed to fuel their growth trajectory and expand their market reach.

Investors Behind VS Mani & Co

Namita Thapar: With the backing of Namita Thapar, VS Mani & Co embarked on a journey to redefine the coffee experience for consumers across the country. The infusion of capital enabled them to scale their operations, enhance their product offerings, and strengthen their brand presence in key markets. As they continued to brew success with their distinctive blend of tradition and innovation, VS Mani & Co emerged as a formidable player in the ever-evolving coffee landscape.


VS Mani & Co's appearance on Shark Tank India Season 2, Episode 16 underscored the timeless appeal of authentic flavors and cultural heritage in the realm of entrepreneurship. With the support of Namita Thapar, they set out to conquer new horizons and delight coffee aficionados with their exceptional brews. As they brewed their way to success, VS Mani & Co epitomized the spirit of innovation, passion, and perseverance that defines the entrepreneurial journey.

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