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Ekatra Shark Tank India Season 2

by IndiaSuccessStories
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Ekatra Shark Tank India Season 2 Got 20 Lakhs Funding in Exchange of 20% Equity with 20 Lakhs in debt at 10% interest by Peyush Bansal and Amit Jain.

Ekatra Shark Tank India Season 2

Pitch no 51 with company details


Ekatra handcrafted Business is a firm that sells handcrafted things and gives women who mostly care for their homes the opportunity to practice the art of creating.

Founder of Ekatra

Collected Handmade was co-founded by Meenakshi and Aishwarya Jhawar, a mother-daughter partnership. They are enthusiastic about exploring various forms of self-expression and creating practical, everyday items.

Ekatra Funding Round

Company Name


Shark Tank India Season


Episode No


Season No





Sustainable artisinal brand for stationaries and lifestyle products

Original Ask

40 Lakhs for 10% Equity


20 Lakhs for 20% Equity and ₹ 20 Lakhs Debt @ 10% interest

Invested By:

Peyush Bansal and Amit Jain

At the core of Ekatra's pitch was a commitment to sustainability and ethical practices. Their artisanal products were crafted using eco-friendly materials, recycled paper, and traditional techniques, ensuring minimal environmental impact throughout the production process. Ekatra aimed to not only offer high-quality, aesthetically pleasing products but also to empower artisans and communities by providing fair wages and fostering sustainable livelihoods. By aligning their business model with environmental and social values, Ekatra sought to inspire positive change and encourage consumers to make conscious purchasing decisions.

The Pitch:

Ekatra entered the tank with a clear mission: to redefine the stationery and lifestyle market with sustainable, artisanal products. Their vision encompassed a range of offerings, from eco-friendly notebooks and journals to ethically sourced lifestyle items, all crafted with a focus on environmental responsibility and social impact. With an original ask of 40 Lakhs for 10% equity, Ekatra showcased their unique value proposition, blending craftsmanship, sustainability, and conscious consumerism to create products that resonated with modern consumers seeking ethical alternatives.

The Deal:

Ekatra's dedication to sustainability and craftsmanship struck a chord with investors Peyush Bansal and Amit Jain, who recognized the potential for both profit and impact in Ekatra's business model. Impressed by Ekatra's commitment to sustainability and their innovative product offerings, Peyush Bansal and Amit Jain offered a deal of 20 Lakhs for 20% equity, along with an additional 20 Lakhs in debt at 10% interest. This strategic investment provided Ekatra with the capital needed to scale their operations, expand their product line, and reach a broader audience of eco-conscious consumers.

Investors Behind Ekatra

Peyush Bansal and Amit Jain: With the backing of Peyush Bansal and Amit Jain, Ekatra embarked on a journey to further elevate sustainability in the stationery and lifestyle market. The infusion of capital enabled them to invest in product development, marketing initiatives, and distribution channels, positioning Ekatra for growth and success in the competitive retail landscape. As Ekatra continued to innovate and expand its reach, they remained steadfast in their commitment to sustainability, craftsmanship, and social responsibility, inspiring change and making a positive impact on the planet and communities alike.


Ekatra's appearance on Shark Tank India Season 2, Episode 17 underscored the growing importance of sustainability and ethical practices in the consumer goods industry. By blending innovation with a commitment to environmental and social responsibility, Ekatra demonstrated the potential for businesses to drive positive change and create a more sustainable future for all. As they continued to pursue their mission, Ekatra served as a beacon of inspiration for aspiring entrepreneurs and conscious consumers alike, proving that profitability and purpose can indeed go hand in hand.

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