Table of Contents
Semrush PPC Automation Certification Exam Answers
Question 1: True or False: The only ad network with automation is Google Ads.
- True
- False
Question 2: What is the difference between Max Conversions and Target CPA?
- There is no difference.
- Target CPA guarantees a price per conversion, whereas Max Conversions does not.
- Max Conversions brings volume, whereas Target CPA focuses on keeping costs per conversion on target.
Question 3: If conversion data is not quite right, what bidding strategy should you use? Choose two options.
- Manual Bidding
- Smart bidding (Target CPA, Target ROAS, Max Conversions)
- Automated Bidding (Target Impression Share, Max Clicks, Enhanced CPC)
Question 4: Which campaign types have smart campaign variations? Choose three options.
- Video
- Display
- Gmail
- Search
- Shopping
Question 5: What’s the difference between a Responsive Search Ad (RSA) and a Dynamic Search Ad (DSA)?
- RSAs require human input for all fields, while DSAs only let you edit descriptions.
- There is no difference.
- RSAs change formats depending on the device, whereas DSAs don’t.
Question 6: How do learning periods impact campaigns?
- They don’t – they are purely for account managers to test what works.
- They are 5-day periods where there shouldn’t be any changes to the campaign budgets/bidding strategies while the algorithm adjusts to your campaign.
Question 7: Which is a reasonable reason to opt for automation?
- You don’t have time to work on creative.
- You are struggling to get conversion tracking to work correctly.
- You are under strict brand requirements.
Question 8: What’s a reason to opt out of automation?
- You are under pressure to get lots of volume
- You are struggling to get conversion tracking to work correctly
- You don’t have time to work on creative
Question 9: What are the requirements for Smart Display conversions?
- At least 50 display conversions or 100 search conversions in a 30-day period
- No conversion requirement
- 15 conversions in a 30-day period
Question 10: Which bidding strategy is NOT eligible for Display campaigns?
- Target Impression Share
- Target ROAS (Return on Ad Spend)
- Viewable Impressions
- Max Clicks
- Max Conversions
- Manual (with optional eCPC)
- Target CPA (Cost Per Acquisition)
Question 11: Which of the following CAN’T be automated?
- Ads
- Audiences
- Bids
- Linking Tools
Question 12: Which of these actions should be included ‘in conversions’ due to their high conversion value? Choose two options.
- Signing up for a newsletter
- Viewing a page
- Staying on a page for at least 2 minutes
- Completing a form-fill
- A phone call that lasts at least 2 minutes
Question 13: Which of these bidding strategies is best suited to the first 30-60 days of a campaign?
- Max Conversions
- Max Clicks
- Target ROAS
- Target CPA
Question 14: True or False: You should NEVER pin headlines in RSAs (responsive search ads) because you’ll get in the way of the learning process.
- False
- True
Question 15: Which automated bidding strategies are only eligible for Display/YouTube?
- Target ROAS
- Viewable CPM/Target CPM
- Manual Bidding
- Max Clicks
Question 16: Which Smart campaign type is best suited to a business just starting out with paid media?
- Smart Display
- DSA (Dynamic Search Ads)
- Smart Shopping
- Smart Search
Question 17: What is the most critical requirement to meet for a Smart Shopping campaign?
- Having a budget of at least $10K per month
- Having conversions
- Having a merchant center
Question 18: True or False: A brand that has super strict brand standards can explore automated bidding, but not campaigns or creative.
- True
- False
Introduction to Semrush PPC Automation
Semrush is a popular tool for digital marketing and SEO, and it also offers features for PPC (pay-per-click) management. PPC automation in Semrush typically involves streamlining and optimizing your PPC campaigns to improve efficiency and effectiveness. Here are some key aspects of PPC automation in Semrush:
1. Automated Bid Management
- Bid Adjustments: Semrush can help automate bid adjustments based on performance metrics, ensuring you’re not overspending on underperforming keywords.
- Rules-Based Automation: Set up rules to automatically adjust bids based on criteria like conversion rates, click-through rates, or cost-per-click.
2. Performance Tracking
- Automated Reports: Create custom reports that can be automatically generated and sent to your email or dashboard. This helps in tracking campaign performance without manual effort.
- Real-Time Monitoring: Track key metrics in real-time, allowing for quick adjustments and optimizations.
3. Ad Creation and Testing
- Ad Copy Suggestions: Use Semrush’s tools to get suggestions for ad copy improvements based on best practices and competitor analysis.
- A/B Testing: Automate the process of setting up and running A/B tests for ad variations to find the most effective messaging and visuals.
4. Keyword Management
- Keyword Discovery: Use Semrush’s keyword research tools to discover new keywords and add them to your campaigns automatically.
- Negative Keywords: Automatically identify and add negative keywords to avoid irrelevant traffic and reduce wasted spend.
5. Competitor Analysis
- Competitive Insights: Automate the process of gathering data on competitors’ PPC strategies, including ad copy, keywords, and budget estimates.
- Benchmarking: Compare your campaign performance against competitors’ to identify areas for improvement.
6. Budget Management
- Budget Allocation: Automatically adjust budgets based on performance metrics to ensure optimal spending across campaigns.
- Spend Alerts: Set up alerts to notify you if spending exceeds predefined thresholds.
7. Integration with Other Tools
- CRM and Analytics Integration: Integrate Semrush with other tools like Google Analytics, CRM systems, or other marketing platforms to enhance automation and data analysis.
By leveraging Semrush’s PPC automation features, you can streamline campaign management, optimize ad performance, and ultimately improve your ROI with less manual intervention.