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Maisha Shark Tank India Season 2

by IndiaSuccessStories
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Maisha Shark Tank India Season 2 Got 10 Lakhs Funding in Exchange of 1% Equity with 65 Lakhs in debt at 18% interest by Amit Jain.

Maisha Shark Tank India Season 2

Pitch no 163 with company details


Maisha Lifestyle is dedicated to upholding traditional craftsmanship, supporting craftsmen, and promoting fair trade methods.

Founder of Maisha

Maisha Lifestyle is dedicated to upholding traditional craftsmanship, supporting craftsmen, and promoting fair trade methods.

Maisha Funding Round

Company Name


Shark Tank India Season


Episode No


Season No





Trendsetting Bags

Original Ask

75 Lakhs for 3% Equity


10 Lakhs for 1% Equity and ₹ 65 Lakhs Debt @18% Interest

Invested By:

Amit Jain

The core idea behind Maisha was to introduce a new standard of excellence in the fashion industry by offering trendsetting bags that combine aesthetic appeal with practical utility. Their products likely featured unique designs, high-quality materials, and meticulous craftsmanship, catering to the discerning tastes of fashion-conscious consumers seeking statement pieces that reflect their individuality and lifestyle.

The Pitch:

Maisha showcased their collection of trendsetting bags, highlighting their commitment to blending style and functionality to create fashion-forward accessories that resonate with modern consumers. With an original ask of ₹75 Lakhs for a 3% equity stake in their company, Maisha sought investment to expand their product line, enhance brand visibility, and capture a larger share of the competitive fashion market.

The Deal:

While Maisha's pitch garnered interest from investors, they ultimately secured a deal with Amit Jain, who offered ₹10 Lakhs for a 1% equity stake in the company and an additional ₹65 Lakhs in debt at 18% interest. Although the deal structure involved a significant debt component, Maisha recognized the value of securing investment from a seasoned entrepreneur like Amit Jain, who could provide strategic guidance and industry connections to support their growth trajectory.

Investors Behind Maisha

Amit Jain: With the investment from Amit Jain, Maisha gained the necessary capital to pursue their expansion plans and elevate their brand presence in the competitive fashion landscape. While the debt component of the deal imposes financial obligations on Maisha, it also reflects investor confidence in the company's potential for success and their willingness to provide support to fuel its growth.


Maisha's journey on Shark Tank underscores the importance of innovation, creativity, and strategic partnerships in the fashion industry. By reimagining traditional bags and infusing them with contemporary flair, Maisha has positioned itself as a trailblazer in the fashion space, poised to captivate consumers with its trendsetting designs and impeccable craftsmanship. With the backing of Amit Jain and a clear roadmap for expansion, Maisha is well-equipped to realize its vision of becoming a leading player in the global fashion arena.

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