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Homestrap Shark Tank India Season 2

by IndiaSuccessStories
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Homestrap Shark Tank India Season 2 Got 50 Lakhs Funding in Exchange of 7% Equity with 20 Lakhs in debt at 10% interest by Anupam Mittal.

Homestrap Shark Tank India Season 2

Pitch no 99 with company details


Homestrap is a digitally-first home storage and solutions firm that was established with the goal of solving the Great Indian Cupboard problem and helping people live more streamlined and organized lives. Their basic yet clever solution—derived from extensive market research—makes organizing cabinets so easy that a toddler can handle it.

Founder of Homestrap

Akash and Priyanka Mehta, an Indore-based husband and wife team, founded Homestrap.

Homestrap Funding Round

Company Name


Shark Tank India Season


Episode No


Season No





Home Organizers

Original Ask

70 Lakhs for 1% Equity


50 Lakhs for 7% Equity and ₹ 20 Lakhs Debt @ 10% Interest

Invested By:

Anupam Mittal

At the heart of Homestrap's pitch was a dedication to simplifying and beautifying living spaces through thoughtful design and high-quality craftsmanship. Their range of home organizers encompassed a variety of categories, including storage bins, closet organizers, kitchen racks, and more, all designed to maximize space efficiency and create a clutter-free environment. By combining functionality with aesthetics, Homestrap aimed to transform homes into organized and inviting spaces that reflect the unique lifestyles and personalities of their customers.

The Pitch:

Homestrap entered the tank with a mission to revolutionize home organization with their innovative range of products. Their idea centered around offering customers a comprehensive selection of organizers designed to streamline living spaces and enhance functionality. With an original ask of 70 Lakhs for 1% equity, Homestrap sought investment to expand their product line, improve their manufacturing processes, and increase their market presence to reach a wider audience of homeowners seeking practical and stylish organizational solutions.

The Deal:

Homestrap's compelling pitch captured the attention of Anupam Mittal, who recognized the value of their innovative organizers in meeting the needs of modern homeowners. Securing a deal for 50 Lakhs in exchange for 7% equity and an additional 20 Lakhs debt at 10% interest, Homestrap celebrated a successful outcome on Shark Tank India Season 2, Episode 32. With Anupam Mittal's support and investment, Homestrap is well-positioned to accelerate its growth and innovation in the home organization market, bringing practical and stylish solutions to households across India.

Investors Behind Homestrap

Anupam Mittal: With Anupam Mittal's investment, Homestrap is poised for expansion and success in the competitive home organization industry. By leveraging their unique product offerings, commitment to quality, and strategic partnerships, Homestrap continues to empower homeowners to create organized, efficient, and beautiful living spaces that enhance their daily lives.


Homestrap's success on Shark Tank India Season 2, Episode 32 highlights the importance of innovative design and practical solutions in addressing the needs of modern homeowners. As they continue to innovate and grow, Homestrap remains dedicated to simplifying and beautifying living spaces with their range of stylish and functional organizers, making home organization effortless and enjoyable for all.

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