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Spice Story Shark Tank India Season 2

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Spice Story Shark Tank India Season 2 Got 70 Lakhs Funding in Exchange of 5% Equity by Namita Thapar.

Spice Story Shark Tank India Season 2

Pitch no 57 with company details

Spice Story

Spice Story is a company that offers a range of chutneys from various parts of the nation.

Founder of Spice Story

Vibhor Rastogi, Gayatri Gogate, and Soumyadeep Mukherjee are the company’s founders.

Spice Story Funding Round

Company Name

Spice Story

Shark Tank India Season


Episode No


Season No



Spice Story


Desi Sauces

Original Ask

70 Lakhs for 2% Equity


70 Lakhs for 5% Equity

Invested By:

Namita Thapar

At the core of Spice Story's pitch was a celebration of India's diverse culinary heritage and the vibrant flavors that define its cuisine. Their desi sauces, crafted from the finest ingredients and authentic recipes, aimed to capture the essence of regional cooking and deliver it to consumers in a convenient and accessible format. From tangy chutneys to fiery pickles, Spice Story offered a tantalizing taste of tradition with a modern twist, appealing to food enthusiasts seeking both flavor and authenticity in their culinary experiences.

The Pitch:

Spice Story entered the tank with a tantalizing array of desi sauces, inspired by the rich culinary traditions of India. Their mission was to bring authentic flavors and premium quality to households, offering a deliciously convenient way to elevate everyday meals. With an original ask of ₹70 Lakhs for 2% equity, Spice Story sought investment to scale their production, expand their product line, and capture a larger share of the growing condiment market.

The Deal:

Namita Thapar was drawn to Spice Story's commitment to quality and their potential to disrupt the condiment market with their unique offerings. Recognizing the value of their brand and the demand for premium desi sauces, she made a generous offer of ₹70 Lakhs for 5% equity, doubling their initial ask and providing the capital needed to fuel their expansion plans. With Namita's investment, Spice Story could accelerate their growth trajectory, increase production capacity, and introduce new products to satisfy the appetites of Indian food lovers nationwide.

Investors Behind Spice Story

Namita Thapar: With Namita Thapar's backing, Spice Story embarked on a flavorful journey to become a household name in the world of desi sauces. The infusion of capital allowed them to scale their operations, strengthen their brand presence, and bring their authentic flavors to a wider audience. As they continued to innovate and delight taste buds with their premium offerings, Spice Story stood poised to spice up kitchens and curry favor with consumers across the country.


Spice Story's appearance on Shark Tank India Season 2, Episode 19 highlighted the power of flavor and tradition in capturing hearts and taste buds. With Namita Thapar's strategic investment, they had the resources and support needed to pursue their mission of celebrating India's culinary heritage and delivering authentic desi sauces to discerning consumers. As they continued to expand their product line and reach, Spice Story exemplified the rich tapestry of flavors that define India's culinary landscape.

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