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PawsIndia Shark Tank India Season 1

by IndiaSuccessStories
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PawsIndia Shark Tank India Season 1 Got 50 Lakhs Funding in Exchange of 15% Equity by Anupam Mittal.

PawsIndia Shark Tank India Season 1

Pitch no 79 with company details


The founders of Pawsindia set out to offer a superior selection of pet accessories and high-quality pet foods for their cherished dogs and cats. Every pet item in their store is thoroughly inspected and evaluated before being placed up for sale. Pawsindia is a pet products firm, and all of its products are made with the general development of pets in mind. Pet food brands like Genesis, Orijen, Prama, Trixie, Pedigree, Milk-Bone, Dog Chow, Purina ONE, and many more are housed there. Toys, feeders, stain and odor removers, shampoos, conditioners, and a lot more are available as extras.

Founder of PawsIndia

At Pawsindia, Priyam Singh is a Co-Founder. She was a student at Thakur College of Commerce and Science.

PawsIndia Funding Round

Company Name


Shark Tank India Season


Episode No


Season No





Dog Products

Original Ask

50 lakhs 4% Equity


50 lakhs for 15% Equity

Invested By:

Anupam Mittal

At the heart of PawsIndia's pitch was a deep understanding of the bond between humans and their pets and a commitment to strengthening that bond through thoughtful and innovative products. Recognizing the important role that pets play in our lives, PawsIndia sought to enhance the overall well-being of dogs and their owners by offering a diverse range of products that catered to their specific needs and preferences. Whether it was nutritious and delicious treats to keep dogs healthy and happy or durable toys to keep them entertained and engaged, PawsIndia's products were designed to enrich every aspect of the pet ownership experience.

The Pitch:

PawsIndia entered the Shark Tank with a mission to improve the lives of dogs and their owners through a range of innovative and practical products. From premium-quality dog food and treats to durable toys and accessories, PawsIndia offered a one-stop solution for pet parents looking to provide the best for their furry friends. With a focus on safety, functionality, and sustainability, PawsIndia's products were designed to meet the unique needs of dogs of all breeds and sizes, ensuring they lead happy, healthy, and fulfilling lives.

The Deal:

Impressed by PawsIndia's innovative products and strong business model, investor Anupam Mittal recognized the brand's potential for success and made a generous investment offer. He agreed to invest 50 lakhs in exchange for a 15% equity stake in PawsIndia, providing the brand with the capital and resources needed to accelerate its growth and expand its product range. With his experience and expertise in the startup ecosystem, Anupam Mittal was well-positioned to support PawsIndia's journey and help them achieve their ambitious goals in the pet care industry.

Investors Behind PawsIndia

Anupam Mittal: With the support of Anupam Mittal's investment, PawsIndia was poised to scale its operations and further establish its presence in the pet care market. The infusion of capital would enable PawsIndia to invest in product development, marketing initiatives, and distribution channels, allowing the brand to reach a wider audience and meet the growing demand for high-quality pet products. With a dedicated team, a loyal customer base, and a commitment to excellence, PawsIndia was ready to embark on the next phase of its journey and continue making a positive impact in the lives of dogs and their owners.


PawsIndia's success on Shark Tank India Season 1 is a testament to the power of innovation, passion, and dedication in driving positive change in the pet care industry. By offering innovative products that cater to the needs of dogs and their owners, PawsIndia has carved a niche for itself in a competitive market and earned the trust and loyalty of pet owners nationwide. With Anupam Mittal's investment and support, PawsIndia is well-positioned to achieve its vision of becoming the leading provider of premium pet products in India and beyond.

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