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Twee in One Shark Tank India Season 1

by IndiaSuccessStories
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Twee in One Shark Tank India Season 1 Got No Deal from the sharks.

Twee in One Shark Tank India Season 1

Pitch no 112 with company details

Twee in One

Tweeinone is a fashion label noted for its various gowns. This is a two-in-one dress that may be worn in a variety of styles. Niti, a fashion designer from Milan’s Istituto Marangoni, founded the company in Mumbai in 2017.

Founder of Twee in One

Niti Singhal, founder of Twee In One, shares her business story with ATLAS students – ATLAS SKILLTECH UNIVERSITY.

Twee in One Funding Round

Company Name

Twee in One

Shark Tank India Season


Episode No


Season No



Twee in One


Reversible and convertible clothing

Original Ask

30 lakhs for 7.5% Equity


No Deal

Invested By:


At the heart of Twee in One's pitch was a commitment to redefining fashion with versatility and sustainability. Their reversible and convertible clothing not only offered practical solutions for consumers seeking adaptable wardrobe options but also contributed to reducing fashion waste by promoting multi-functional garments. Twee in One aimed to empower individuals to express their style creativity while minimizing their environmental footprint.

The Pitch:

Twee in One entered the tank with a chic proposition: to transform wardrobes with their reversible and convertible clothing. Their product line included garments such as dresses, tops, and jackets that could be worn in multiple ways, offering consumers the flexibility to create different looks with one garment. With an original ask of 30 lakhs for 7.5% equity, Twee in One sought to attract investors who shared their passion for innovative and sustainable fashion.

The Deal:

Despite their stylish pitch and innovative products, Twee in One left the tank without a deal. While the Sharks admired the creativity and versatility of their clothing line, they may have had concerns about market demand, brand differentiation, or scalability. However, the experience served as a valuable learning opportunity for Twee in One, providing them with insights and feedback to refine their designs and strategy in the competitive fashion market.


The journey of Twee in One on Shark Tank India Season 1, Episode 34, underscores the challenges and opportunities of entrepreneurship in the fashion industry. While the brand may not have secured a deal in the tank, their dedication to versatile and sustainable fashion is commendable. With valuable lessons learned from their experience on the show, Twee in One is poised to continue pushing the boundaries of fashion innovation and empowering consumers to express their unique style with confidence and creativity.

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