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Elcare India Shark Tank India Season 1

by IndiaSuccessStories
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Elcare India Shark Tank India Season 1 Got No Deal from the sharks.

Elcare India Shark Tank India Season 1

Pitch no 117 with company details

Elcare India

Elcare Shark Tank is an Indian company that provides elder care services. The aging process causes physical changes in the individual, which put him through a lot of hardship. It offers a variety of services, including community engagement, safety, security, and emergency services, convenience services, and healthcare services.

Founder of Elcare India

Aashna Mutneja, Suresh Mutneja, and Pankaj Bhai are the co-founders of Elcare.

Elcare India Funding Round

Company Name

Elcare India

Shark Tank India Season


Episode No


Season No



Elcare India


Carenting for Elders

Original Ask

1 crore for 2.5% Equity


No Deal

Invested By:


At the heart of Elcare India's pitch was a dedication to ensuring the well-being and dignity of elderly individuals. Their carenting services offered a holistic approach to elder care, acknowledging the diverse needs and preferences of seniors and their families. By combining professional expertise with empathy and compassion, Elcare India aimed to create a nurturing and supportive environment for elders, enabling them to age with grace and dignity in the comfort of their homes.

The Pitch:

Elcare India entered the tank with a heartfelt proposition: to revolutionize elder care through its carenting services. Their concept of carenting aimed to provide comprehensive and personalized care solutions for the elderly, encompassing medical assistance, emotional support, and companionship. With an original ask of 1 crore for 2.5% equity, Elcare India sought investment to scale its operations and expand its reach to more seniors in need.

The Deal:

Despite its noble mission and comprehensive approach to elder care, Elcare India left the tank without a deal. While the Sharks recognized the importance of elder care and the potential impact of Elcare India's services, they may have had concerns about market demand, scalability, or the competitive landscape. However, the experience served as a valuable learning opportunity for Elcare India, providing insights into areas for improvement and refinement.


The journey of Elcare India on Shark Tank India Season 1, Episode 35, underscores the challenges and opportunities of entrepreneurship in the healthcare industry, particularly in elder care. While the brand may not have secured a deal in the tank, its commitment to redefining elder care with compassion and professionalism is commendable. With perseverance and strategic adjustments, Elcare India is well-positioned to continue making a positive difference in the lives of elderly individuals and their families.

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