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Let’s Try Shark Tank India Season 1

by IndiaSuccessStories
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Let's Try Shark Tank India Season 1 Got 45 Lakhs Funding in Exchange of 12% Equity by Aman Gupta and Anupam Mittal.

Let's Try Shark Tank India Season 1

Pitch no 49 with company details

Let's Try

Traditional snacks are being given a healthier makeover by the company Let’s Try. Their products are made entirely of water and peanut oil. Preservatives, artificial flavors, artificial colors, trans fats, or cholesterol are absent. They offer a wide range of snacks, each with a distinct flavor and taste. Anybody can consume their products, which taste better and are healthier than other junk food.

Founder of Let's Try

The ‘Earth Crust’ moniker was once used to identify Nitin Kalra and his family. Let’s Try asserts that through word-of-mouth advertising, standalone storefronts, and internet sales, it has reached thousands of consumers to far.

Let's Try Funding Round

Company Name

Let’s Try

Shark Tank India Season


Episode No


Season No



Let’s Try


Healthy Snacks

Original Ask

45 lakhs for 2% equity


45 lakhs for 12% equity

Invested By:

Aman Gupta and Namita Thapar

At the heart of Let's Try's pitch lay a commitment to promoting health and wellness through their range of healthy snacks. Their concept revolved around offering a diverse selection of snacks made from high-quality, natural ingredients, free from artificial flavors, colors, and preservatives. From nutritious granola bars to flavorful trail mixes, Let's Try aimed to provide consumers with convenient and wholesome options that satisfied their cravings without compromising on taste or nutrition.

The Pitch:

Let's Try's pitch aimed to address the growing demand for healthier snacking options in a market saturated with processed and unhealthy foods. Their innovative range of snacks offered consumers a guilt-free indulgence, with a focus on natural ingredients, nutritional value, and delicious flavors. Let's Try sought to redefine the snacking experience by providing consumers with a range of wholesome and satisfying options that catered to their dietary preferences and lifestyle choices. Their initial ask of 45 lakhs for a 2% equity stake reflected their confidence in the value of their brand and its potential to capture a share of the health-conscious consumer market.

The Deal:

Impressed by Let's Try's innovative approach to snacking and the potential for growth in the health-conscious consumer market, Aman Gupta and Anupam Mittal saw an opportunity to invest in a venture with significant social and economic impact. They offered the full amount of 45 lakhs in exchange for a 12% equity stake, recognizing the value of Let's Try's brand and its potential to disrupt the snack industry. This strategic investment not only provided Let's Try with the capital needed to scale their operations but also brought on board investors who shared their vision for promoting health and wellness through innovative and sustainable food products.

Investors Behind Let's Try

Aman Gupta and Anupam Mittal: Let's Try enthusiastically accepted Aman Gupta and Anupam Mittal's offer, marking a significant milestone in their journey to redefine snacking with their range of healthy and delicious snacks. With the backing of strategic investors who shared their passion for health and wellness, Let's Try was well-positioned to expand its product line, reach new markets, and make a meaningful impact on the way consumers snack.


The success of Let's Try on Shark Tank India Season 1 underscores the growing demand for healthier and more sustainable food options in today's consumer market. By offering a range of delicious and nutritious snacks, Let's Try is not only providing consumers with healthier alternatives to traditional snacks but also driving positive change in the food industry. With the support of investors Aman Gupta and Anupam Mittal, Let's Try is poised to lead the way in promoting health and wellness through innovative and sustainable snacking options.

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