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Nirmalya Shark Tank India Season 2

by IndiaSuccessStories
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Nirmalya Shark Tank India Season 2 Got No Deal from the sharks.

Nirmalya Shark Tank India Season 2

Pitch no 97 with company details


Tonnes of recovered flower waste are gathered from 120 temples in the Delhi NCR and processed at Nirmalaya. Some of the most typical sights in our nation are ringing bells, amazing scents emanating from windows, and copious offerings made to the gods. In India, the most common cause of cancer that goes unnoticed is black incense smoke, which most of us grew up breathing.

Founder of Nirmalya

The founders of the business Nirmalya are Rajeev, Bharat, and Surbhi Bansals.

Nirmalya Funding Round

Company Name


Shark Tank India Season


Episode No


Season No





Incense Products from Dried Flowers

Original Ask

60 Lakhs for 1.5% Equity


No Deal

Invested By:


At the heart of Nirmalya's pitch was a dedication to sustainability and reverence for nature. By sourcing dried flowers from temples, weddings, and other events, Nirmalya aimed to repurpose floral waste into high-quality incense sticks and cones. Their products promised a unique sensory experience, combining the soothing aroma of natural flowers with the therapeutic benefits of incense burning. With a focus on craftsmanship and quality, Nirmalya aimed to carve a niche in the market for eco-friendly home fragrances.

The Pitch:

Nirmalya presented an environmentally conscious business model, centered around repurposing dried flowers into incense products. Their pitch highlighted the need for sustainable alternatives to traditional incense, which often rely on synthetic fragrances and harmful chemicals. With an original ask of 60 Lakhs for 1.5% equity, Nirmalya sought investment to scale their operations, expand their product line, and promote their brand in the market.

The Deal:

Despite their innovative concept and compelling pitch, Nirmalya left the tank without securing a deal. While the sharks recognized the potential of Nirmalya's business model, concerns may have arisen regarding scalability, market demand, or competitive positioning. Nevertheless, Nirmalya's journey on Shark Tank India Season 2 serves as a testament to the importance of sustainability and creativity in entrepreneurship, inspiring others to explore eco-friendly alternatives in their respective industries.


Nirmalya's appearance on Shark Tank India Season 2, Episode 31 shines a spotlight on the growing demand for eco-friendly products and the role of entrepreneurship in driving positive change. While their journey in the tank may not have resulted in a deal, Nirmalya's commitment to sustainability and craftsmanship serves as a reminder of the importance of purpose-driven business ventures in shaping a more sustainable and harmonious world.

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