Table of Contents
FirstCry-success-story- Bio, facts, Net worth, Business, Income, Growth, Investments, Challenges Faced. Personal life.
The allure of online shopping was incomprehensible to children growing up in the 1990s. Nobody predicted that e-commerce would change the way people buy. Supam Maheshwari and Amitava Saha established FirstCry in 2010 to provide baby care products to the masses, taking the online shopping frenzy a step further. FirstCry has expanded quickly to become a young, vibrant company with a staff of a thousand, catering to the needs of over a million parents nationwide. It offers them a wide selection of over 100,000 products from over a thousand leading Indian and international brands, including Barbie, Disney, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, and Pampers. FirstCry wants to give customers the greatest possible online shopping experience, the best products/brands at the best prices, dependable and quick delivery, and attentive customer support.
What it Is and How It Works?
FirstCry is a brand that provides things for newborns, children, and moms both online and in-store. The concept came from a desire to solve the issue of millions of Indian parents not having access to top-of-the-line baby care products for their children. Diapering, feeding and breastfeeding, skin and health care, toys, attire, footwear, fashion accessories, and much more are all available on Firstcry.com.
As of 2016, Firstcry. com offered over 90,000 products from about 1,200 international and Indian companies. Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, and Fisher Price are among them.
The company offers the best products and brands at reasonable costs, in addition to a superb online shopping experience, fast and dependable delivery service, and prompt customer service.
With Supam Maheshwari and Amitava Saha, FirstCry was established.
Supam Maheshwari is an engineer who graduated from IIM Ahmedabad and Delhi College of Engineering. He is the CEO and co-founder of FirstCry. As one of the leading logistics firms in India, he co-founded XpressBees and is a first-generation businessman. Prior to founding FirstCry, Supam was the CEO and co-founder of Brainvisa Technologies, one of the top e-learning businesses in India.
Amitava Saha, the COO and co-founder of FirstCry, graduated with a BTech from IIT Varanasi and a master's degree from IIM Lucknow. Saha and Supam worked together on the XpressBees launch as well. They worked together again on the exciting FirstCry project after XpressBees. This is India's top infant care product online marketplace.
The seeds were sown back in 2010, when there were very few options available in India for buying infant care and kids' products online. Supam, FirstCry's co-founder and owner, would buy gifts for his son in places where he traveled for work. His realization of the vast potential in the Indian market for an online platform that would give Indian parents access to the best newborn care was prompted by the situation.
The moniker "FirstCry" was well-chosen and significantly enhances its promotional tactics. The company's name alludes to a baby's first cry, and it offers a wide range of baby accessories and necessities for both children and infants.
FirstCry claims to be the most popular baby and kid's shopping platform in Asia.
FirstCry uses an integrated hybrid business strategy that combines traditional and online retail locations. As of July 2023, the company had over 400 locations, including 350 franchise stores around India, in addition to its enormous online presence. According to a news article from 2022, FirstCry has a special program that allows it to distribute a "FirstCry Box" to over 70,000 parents each month.
Through this initiative, new parents in 6,000 hospitals across the nation receive complimentary gift boxes as a mark of appreciation on the birth of their child. Basic essentials including diapers, baby oil, lotion, and other items from reputable brands like Mamy Poko and Libero are included in the package. Through this effort, FirstCry has so far reached out to millions of parents in India.