Table of Contents
Cello-success-story- Bio, facts, Net worth, Business, Income, Growth, Investments, Challenges Faced. Mission and Vision.
The latest addition to the country's billionaire club is Cello World, a Mumbai-based company. In addition to water bottles, the company produces a variety of products including plastic furniture, storage containers and snack boxes. In addition to kitchen items, Cello World also sells stationery, pencils and printed furniture, which account for more than two-thirds of total sales.
Rathod is a talented professional with over 40 years of experience in manufacturing and trading thermal products, plastics and raw materials. From the beginning he was an integral part of Cello World as leader. The managing directors of the company are Gaurav Rathod, son of Pradeep Rathod, and Pankaj Rathod, younger brother of Pradeep Rathod. The major shareholders of BSE-listed Wim Plast Ltd., known as Cello for making plastic furniture, are the Rathods.
To start Cello World in 1962, Pradeep's late father Ghisulal Rathod worked with a small plastics manufacturer. On this basis, Pradeep and Pankaj Rathod, his 56-year-old younger brother and the company's co-CEO, expanded into other product categories.
Pradeep's son Gaurav studied in the UK and is joint managing director of Cello World, helping the company continue its growth.
Pradeep owns 44% of Cello World, which is valued at $1 billion according to Forbes.
Mumbai based Cello World has emerged as a reputed kitchenware supplier offering a wide range of products such as snack boxes, water bottles, containers and plastic furniture.
The company's product range, which also includes products made from glass, plastic and porcelain, recorded a 70% increase in sales.
Cello World, a manufacturer of printed furniture, writing instruments and home appliances, was forced to increase the size of its initial public offering (IPO) from ₹1,750 crore to ₹1,900 crore in its offer document filed with SEBI in August this year.It is proposed that the funds will go to the existing owners rather than the company as the issue is a comprehensive offer for sale (OFS) of shares by the promoters and other selling shareholders.
“We had to increase the shares a little because the demand was high,” said Rathod, explaining why the size of the IPO was increased. We don't sell the complete package; We only sell 13.82% of our investment.
Furthermore, he stated that Cello World was a consumer-oriented company and that the company would grow and expand if its shares were listed on open markets. According to Rathod, 65% of sales come from household appliances, 18% from printed furniture and around 16% from writing instruments.
Cello World has set aside up to 50% of the shares in the public offering for qualified institutional buyers (QIB), 15% for non-institutional investors (NII), and 35% for retail investors, per the offer document submitted to the SEBI. Under the employee reserve section, the company has set aside shares worth Rs 10 crore for qualifying employees. These shares would be made available at a discount of Rs 61 per equity share.
Cello's total income increased from Rs 1,359.18 crore to Rs 1,796.69 crore in the fiscal year 2023, a 32.19% increase. From Rs 219.52 crore in fiscal year 2022 to Rs 285 crore in fiscal year 2023, net profit increased by 29.86%.
A company called Cello World manufactures a variety of household products. Cello understands the daily demands of the Indian family and provides a wide range of products that includes melmoware, therm-oware, opal ware, air conditioners, kitchen appliances, glassware, melamine ware, automotive tools and dies, and cleaning supplies. Cello has accelerated the evolution of the Indian home industry through tremendous technology advancement.
The company first introduced plastic housewares in the 1980s. Cello made its foray into the furniture market in the 1990s, and in 2017, after seven years of employment, Gaurav introduced the 'opalware' line.
From seven machines and sixty workers, the company has expanded to nearly 6,000 workers and plants in Haridwar, Kolkata, Chennai, Daman, Pardi, and Baddi. Furthermore, the renowned pen and stationery division of the corporation was sold to BIC, a French company, in 2013.
In addition to its famous kitchenware area, which contributes for nearly two-thirds of overall income, Cello World sells pencils, stationery, and molded furniture.
At the moment, the segment makes up 18% of total sales.
The deal was 39 times oversubscribed, and Cello World shares debuted at a 28% premium to their initial public offering price of Rs 648.
By fiscal 2027, it is predicted to rise even faster—at a compound annual growth rate of 10.2%—to reach Rs 565 billion ($6.8 billion), as more Indians renovate and furnish their kitchens with contemporary appliances.
The demand for plastic furniture in the country is predicted to rise from Rs 122 billion ($1.5 billion) in fiscal 2022 to Rs 270 billion ($3.3 billion) by fiscal 2027, which the company hopes to capitalize on.
The revenue of Cello World has increased by 70% throughout the past two years. The company's fiscal year concluded in March 2023 with earnings of Rs 17.97 billion. Net profit rose by 58% to Rs 2.8 billion throughout that period.