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Beyond Snack Shark Tank India Season 1

by IndiaSuccessStories
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Beyond Snack Shark Tank India Season 1 Got 50 Lakhs Funding in Exchange of 2.5% Equity by Ashneer Grover and Aman Gupta.

Beyond Snack Shark Tank India Season 1

Pitch no 22 with company details

Beyond Snack

The fame of the banana chips unique to Kerala grew widely. To make the best banana chips ever, fresh bananas from nearby farms and fields are chopped, washed, and cooked in pure oil. It’s a favorite afternoon snack, a must-have on any occasion, and the first thing you should serve your guests.

In Indian homes, banana chips are a common sight, so much so that they are often used in place of pappads. It tastes great, is crispy, and has a hint of salt. At Beyond Snacks, we use the best bananas and the strictest hygienic standards to manufacture banana chips. Additionally, we’ve added a ton of interesting flavors to provide the classic snack that we all love.

Founder of Beyond Snack

Manas Madhu, an Alappuzha-born engineer who is now an entrepreneur, is an anomaly. He knew his products had to stand out when he decided to enter the already competitive snack market. His company, Beyond Snack, offers classic banana chips with a modern twist. These are available in many flavors.

Beyond Snack Funding Round

Company Name

Beyond Snack

Shark Tank India Season


Episode No


Season No



Beyond Snack


Kerala Banana Chips

Original Ask

50 lakhs for 2.5% equity


50 lakhs for 2.5% equity

Invested By:

Ashneer Grover and Aman Gupta

At the heart of Beyond Snack's pitch was a dedication to preserving Kerala's culinary heritage and sharing it with the world. Their Banana Chips were crafted from the finest ingredients, carefully sourced and prepared using time-honored techniques. Beyond Snack aimed to offer consumers a taste of Kerala's rich flavors and culture through their crispy and flavorful snack.

The Pitch:

Beyond Snack entered the tank with a tempting proposition: to bring the authentic flavors of Kerala Banana Chips to snack lovers across the country. Their pitch centered on the traditional recipe and craftsmanship that went into each batch of their crunchy delight. With an original ask of 50 lakhs for a 2.5% equity stake, Beyond Snack aimed to captivate the Sharks and secure the investment needed to scale their operations.

The Deal:

Impressed by Beyond Snack's commitment to quality and authenticity, Ashneer Grover and Aman Gupta saw an opportunity to partner with a brand poised for success. They made a strategic offer of 50 lakhs for a 2.5% equity stake, recognizing the value of Beyond Snack's unique proposition and the potential for growth in the snack market. With Ashneer Grover and Aman Gupta's support, Beyond Snack was poised to expand its distribution network and introduce more consumers to the joy of Kerala Banana Chips.

Investors Behind Beyond Snack

Ashneer Grover and Aman Gupta: Beyond Snack enthusiastically accepted the offer from Ashneer Grover and Aman Gupta, marking a significant milestone in their journey to share Kerala's culinary treasures with the world. With the backing of experienced investors and access to valuable resources, Beyond Snack was well-positioned to increase production, enhance packaging, and launch marketing campaigns to attract new customers.


The success story of Beyond Snack exemplifies the power of passion and tradition in the food industry. As they continue to delight consumers with their authentic Kerala Banana Chips, Beyond Snack serves as an inspiration to entrepreneurs and food enthusiasts alike. With Ashneer Grover and Aman Gupta as strategic partners, Beyond Snack is poised to become a household name and spread the joy of Kerala's culinary heritage far and wide.

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