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JhaJi Achaar Shark Tank India Season 1

by IndiaSuccessStories
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JhaJi Achaar Shark Tank India Season 1 Got No Deal from the sharks.

JhaJi Achaar Shark Tank India Season 1

Pitch no 11 with company details

JhaJi Achaar

Regarding Jhaji Pickles’ establishment, co-founder Kalpana Jha stated, “We got started in 2020.” Everyone was at home during the COVID-19 second wave. We made the decision to turn our passion into a business at that point. In 2021, we opened the Jhaji Store online. We started off with four or six different types of pickles. We were afraid that not everyone would enjoy the flavor of our pickles.

Founder of JhaJi Achaar

On October 2, 2020, Kalpana and Uma made the decision to open a business out of the little town of Darbhanga in the northern Bihar state of Mithilanchal.

They have been producing pickles and chutneys for family and friends from New Delhi to New York for the past thirty years, which they hope they will always enjoy. They also realized that it was time to share their knowledge with people outside of their own social circle.

Following six months of ups and downs, obtaining food permits, completing packaging, and producing hundreds of kilograms of pickles, the JhaJi Store—a venture they could never have imagined—was finally prepared to open in late March 2021.

JhaJi Achaar Funding Round

Company Name

JhaJi Achaar

Shark Tank India Season


Episode No


Season No



JhaJi Achaar



Original Ask

50 lakhs for 10% Equity


No Deal

Invested By:


JhaJi Achaar's pitch was a celebration of tradition and culinary craftsmanship. Their pickles, meticulously prepared using time-honored techniques and locally sourced ingredients, represented more than just a condiment—they were a cultural heritage passed down through generations.

The Pitch:

JhaJi Achaar, known for its authentic and mouthwatering pickles, made a compelling pitch to the Sharks. They sought an investment of ₹50 lakhs in exchange for a 10% equity stake in their pickle-making venture. With a commitment to preserving age-old recipes and delivering unparalleled taste, JhaJi Achaar aimed to capture the hearts and palates of consumers across the country.

The Deal:

Despite their passionate pitch and flavorful offerings, JhaJi Achaar left the tank without securing a deal. While the Sharks recognized the brand's potential and appreciated its commitment to quality and tradition, they ultimately decided to pass on the investment opportunity for various reasons, be it concerns over scalability, market saturation, or other factors specific to their investment strategies.


While JhaJi Achaar may not have walked away from Shark Tank India with a deal, their presence on the show served as a reminder of the importance of honoring tradition, preserving cultural heritage, and delivering uncompromising quality in the pursuit of culinary excellence. As they forge ahead on their entrepreneurial journey, JhaJi Achaar remains a shining example of the enduring spirit of innovation, resilience, and passion that defines the entrepreneurial landscape in India.

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