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ARRCOAT Surface Textures Shark Tank India Season 1

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ARRCOAT Surface Textures Shark Tank India Season 1 Got 50 Lakhs Funding in Exchange of 15% Equity by Anupam Mittal.

ARRCOAT Surface Textures Shark Tank India Season 1

Pitch no 32 with company details

ARRCOAT Surface Textures

In 2019, ARRCOAT Surface Textures was established. When the Indian architectural community began to demand more environmentally friendly items, the product’s significance increased. This product, which was originally made in Italy, now resides in ARRCOAT. Through intensive research and development, they have improved the quality and longevity of an ancient substance to meet modern demands for regular Polished Plaster. Their entire product line is derived from limestone and marble.

Founder of ARRCOAT Surface Textures

Kranti Anand, Saransh Anand, and Mohammad Iqbal, the CEO and co-founder, developed ARRCOAT. The company specializes in offering walls a long-lasting defense against volatile organic compounds (VOCs), which have the potential to be hazardous to human health. The paint from ARRCOAT is water-resistant, washable, and anti-crack, in contrast to other paints that have dangerous compounds in them. Because it is composed of clay and effectively cools, it is a more environmentally responsible option.

ARRCOAT Surface Textures Funding Round

Company Name

ARRCOAT Surface Textures

Shark Tank India Season


Episode No


Season No



ARRCOAT Surface Textures


Wall Building

Original Ask

50 lakhs for 5% equity


50 lakhs for 15% equity

Invested By:

Anupam Mittal

At the core of ARRCOAT Surface Textures' pitch was a dedication to providing consumers with unique and visually stunning wall finishes. Their surface textures, meticulously crafted using cutting-edge techniques and premium materials, promised to elevate the aesthetic appeal of any interior or exterior space. By offering architects, designers, and homeowners a diverse range of options, ARRCOAT Surface Textures sought to redefine the possibilities of wall building, turning mundane surfaces into works of art that inspire and captivate.

The Pitch:

ARRCOAT Surface Textures entered the tank with a vision to revolutionize wall building through their innovative textures. Their pitch emphasized the importance of aesthetics in architectural design and highlighted how their surface textures could breathe life into any space. With a commitment to quality craftsmanship and creative expression, ARRCOAT Surface Textures aimed to capture the Sharks' interest and secure the investment necessary to expand their operations and introduce their products to a wider audience. Their initial request of ₹50 lakhs for a 5% equity stake underscored their confidence in the value of their brand and its potential for growth.

The Deal:

Impressed by the innovation and potential of ARRCOAT Surface Textures' products, Anupam Mittal recognized an opportunity to partner with a brand at the forefront of wall building innovation. He offered the full amount of ₹50 lakhs in exchange for a 15% equity stake, effectively valuing the company at ₹3.33 crores. This strategic investment not only provided ARRCOAT Surface Textures with the capital needed to scale their operations but also brought on board a seasoned entrepreneur whose guidance and expertise would prove invaluable as they embarked on their journey to redefine wall building in India.

Investors Behind ARRCOAT Surface Textures

Anupam Mittal: ARRCOAT Surface Textures enthusiastically accepted Anupam Mittal's offer, marking a significant milestone in their quest to revolutionize the wall building industry. With the backing of a strategic investor who shared their vision for innovation and excellence, ARRCOAT Surface Textures was well-positioned to expand their product line, penetrate new markets, and solidify their position as leaders in the field.


The success of ARRCOAT Surface Textures on Shark Tank India Season 1 serves as a testament to the power of innovation and creativity in driving change within traditional industries. By leveraging cutting-edge technology and a keen eye for design, ARRCOAT Surface Textures has not only redefined the possibilities of wall building but also set a new standard for aesthetic excellence in architectural design. With Anupam Mittal's support and mentorship, ARRCOAT Surface Textures is poised to continue pushing the boundaries of innovation, transforming walls into canvases for artistic expression and redefining the way we perceive and interact with our built environment.

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