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Amrutam Shark Tank India Season 2

by IndiaSuccessStories
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Amrutam Shark Tank India Season 2 Got No Deal from the sharks.

Amrutam Shark Tank India Season 2

Pitch no 113 with company details


The Ayurvedic product company Amrutam is a perfect example of how a small business can develop and flourish with the correct plan and direction. The company’s amazing story highlights the virtue of keeping loyal to your principles and the strength of tenacity.

Founder of Amrutam

Amrutam was established by Smt. Chandrakanta Gupta and Sh. Ashok, with the primary motivation being the declining popularity of Ayurveda.

Amrutam Funding Round

Company Name


Shark Tank India Season


Episode No


Season No





Ayurvedic lifestyle brand

Original Ask

50 Lakhs for 2% Equity


No Deal

Invested By:


At the core of Amrutam's pitch was a commitment to harnessing the power of Ayurveda to promote holistic well-being across mind, body, and spirit. Their brand promised to offer a diverse array of products, including herbal supplements, skincare remedies, and lifestyle guidance rooted in Ayurvedic principles. By blending tradition with modernity, Amrutam aimed to empower individuals to embrace a balanced and harmonious lifestyle.

The Pitch:

Amrutam presented a holistic proposition centered around Ayurveda, aiming to offer a range of products and services that embody the principles of this ancient healing tradition. With an original ask of 50 Lakhs for 2% equity, Amrutam sought investment to expand their product line, enhance brand awareness, and reach a broader audience seeking natural solutions for health and wellness.

The Deal:

Despite their earnest efforts and dedication to Ayurvedic wellness, Amrutam left the tank without securing a deal. While the sharks recognized the potential of Amrutam's brand and product offerings, concerns may have arisen regarding market competition, scalability, or differentiation in the crowded wellness industry. Nevertheless, Amrutam's journey on Shark Tank India Season 2 serves as a testament to the enduring relevance and appeal of Ayurveda in contemporary society.


Amrutam's appearance on Shark Tank India Season 2, Episode 36 underscores the timeless wisdom and enduring appeal of Ayurveda in promoting holistic well-being. While their journey in the tank may not have culminated in a deal, Amrutam's commitment to preserving and sharing the essence of Ayurveda remains steadfast, inspiring individuals to embark on a journey of self-discovery, healing, and transformation through the age-old wisdom of this ancient healing tradition.

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