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Amore Shark Tank India Season 2

by IndiaSuccessStories
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Amore Shark Tank India Season 2 Got 75 Lakhs Funding in Exchange of 7.5% Equity with (Condition - Amore needs to achieve sales of ₹ 80 Lakhs per month by March 2023) by Anupam Mittal.

Amore Shark Tank India Season 2

Pitch no 74 with company details


Amore is a B2B company that provides cafés, restaurants, and other culinary outlets with its natural and reasonably priced gelato products. They have so far been successful in realizing their goal of making gelato affordable for Indians. They opened their first location in India in 2006 and currently operate six there. Since the first store opened its doors in 1960, they have made significant progress.

Founder of Amore

It was established in 2006 by Yasser Ali and Nayyar Hussain. The “Amore” trademark originated from the seed planted by Luigi Panero, an Italian chef who dedicated most of his life to honing his profession.

Amore Funding Round

Company Name


Shark Tank India Season


Episode No


Season No





Gelato & Sorbetto

Original Ask

75 Lakhs for 4% Equity


75 Lakhs for 7.5% Equity (Condition – Amore needs to achieve sales of ₹ 80 Lakhs per month by March 2023)

Invested By:

Anupam Mittal

At the heart of Amore's pitch was a dedication to quality and authenticity. Their gelato and sorbetto were crafted using traditional Italian techniques and recipes, ensuring a rich and creamy texture with every spoonful. With a focus on using natural ingredients and avoiding artificial additives, Amore aimed to appeal to health-conscious consumers seeking guilt-free indulgence. Whether enjoyed on a hot summer's day or as a decadent dessert after a meal, Amore's frozen delights promised to delight the senses and transport taste buds to Italy.

The Pitch:

Amore entered the tank with a tempting offering: handcrafted gelato and sorbetto made from the finest ingredients. Their idea revolved around bringing the authentic taste of Italian frozen desserts to Indian consumers, offering a refreshing and indulgent treat for all occasions. With an original ask of ₹75 Lakhs for 4% equity, Amore sought investment to scale their operations, expand their product line, and establish themselves as a leading player in the premium dessert segment.

The Deal:

Amore's pitch captivated investor Anupam Mittal, who recognized the potential of their premium dessert offerings to carve out a niche in the competitive food and beverage market. Securing a deal with Anupam Mittal, Amore gained not only the financial support they needed but also a strategic partner who shared their vision for growth and success. With the condition to achieve sales of ₹80 Lakhs per month by March 2023, Amore was motivated to drive their business forward and meet their ambitious targets with the backing of their new investor.

Investors Behind Amore

Anupam Mittal: With the support of Anupam Mittal, Amore is well-positioned to elevate their brand and achieve their sales targets within the stipulated timeframe. The investment will enable Amore to invest in marketing initiatives, expand their distribution network, and innovate their product offerings to capture a larger share of the dessert market. With their unwavering commitment to quality and excellence, Amore is poised to delight customers and achieve success in the competitive F&B industry.


Amore's success on Shark Tank India Season 2, Episode 24 underscores the enduring appeal of artisanal desserts and the importance of passion and dedication in culinary entrepreneurship. As they continue to grow and expand their presence, Amore stands as a testament to the power of authentic flavors and the joy of indulgence, bringing a taste of Italy to dessert lovers across India.

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