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Allter Shark Tank India Season 3

by IndiaSuccessStories
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Allter Shark Tank India Season 3 Got 1 crore Funding in Exchange of 4% Equity by Aman Gupta, Anupam Mittal and Ritesh Agarwal.

Allter Shark Tank India Season 3

Pitch no with company details


Every product’s design starts with the needs of babies and the environment. We saw that environmentally friendly products frequently lack the features and functionality that parents who care about the environment require, which is why we created Allter. Conventional goods, on the other hand, have all the qualities, but at the expense of exposing infants to numerous dangerous substances that could have long-term health effects. Parents shouldn’t have to decide between a product’s eco-friendliness and functionality! For this reason, Allter is dedicated to creating environmentally friendly baby care products without sacrificing their usefulness or effectiveness.

Founder of Allter

Arnav Gupta and Surbhi Gupta co-founded Allter.

Allter Funding Round

Company Name


Shark Tank India Season


Episode No


Season No





Certified Organic Rash-Free Diapers

Original Ask

1 Crore for 2.5% Equity


1 Crore for 4% Equity

Invested By:

Aman Gupta, Anupam Mittal and Ritesh Agarwal

At the core of Allter's pitch was its commitment to sustainability, safety, and performance. The company envisioned a world where parents could diaper their babies with peace of mind, knowing that they were using products free from harmful chemicals and irritants. Allter's Certified Organic Rash-Free Diapers were crafted from premium organic materials, ensuring optimal breathability, absorbency, and comfort for delicate baby skin. By prioritizing sustainability throughout the production process, Allter sought to reduce the environmental impact of diapering and pave the way for a greener future for generations to come.

The Pitch:

Allter entered the tank with a compelling proposition: to provide parents with a sustainable and skin-friendly alternative to traditional diapers. Their pitch revolved around the idea of Certified Organic Rash-Free Diapers, designed to offer maximum comfort and protection for babies while minimizing their environmental footprint. With an original ask of ₹1 Crore for 2.5% equity, Allter aimed to garner support for its mission to revolutionize the diapering industry with its eco-friendly and hypoallergenic products.

The Deal:

The sharks were impressed by Allter's innovative approach to diapering and the potential for its eco-friendly products to disrupt the market. After a round of negotiations, Aman Gupta, Anupam Mittal, and Ritesh Agarwal collectively extended a lucrative investment offer: ₹1 Crore for 4% equity. This strategic partnership not only provided Allter with the necessary capital for growth and expansion but also opened doors to valuable mentorship, resources, and industry connections from seasoned entrepreneurs with a wealth of experience.

Investors Behind Allter

Aman Gupta, Anupam Mittal and Ritesh Agarwal: With the investment from Aman Gupta, Anupam Mittal, and Ritesh Agarwal, Allter is well-positioned to scale its operations, expand its product line, and reach a wider audience of parents seeking sustainable and skin-friendly diapering solutions for their little ones. The infusion of funds will enable the company to invest in research and development, marketing and branding initiatives, and distribution channels to drive awareness and adoption of its Certified Organic Rash-Free Diapers. By staying true to its mission of providing parents with peace of mind and babies with comfort and protection, Allter aims to redefine the diapering experience and set a new standard for excellence in the industry.


Allter's successful pitch and investment deal in Shark Tank India Season 3, Episode 48 underscore the growing demand for eco-friendly and sustainable products in the baby care market. With its commitment to innovation, quality, and environmental stewardship, Allter is poised to make a positive impact on the lives of parents and babies alike. As the company continues on its journey to revolutionize diapering with its Certified Organic Rash-Free Diapers, it remains steadfast in its dedication to providing families with products that prioritize both their well-being and the health of the planet.

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