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WhySoBlue Shark Tank India Season 3

by IndiaSuccessStories
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WhySoBlue Shark Tank India Season 3 Got 40 Lakhs Funding in Exchange of 3% Equity with 35 Lakhs in debt at 10% interest for 3 years by Ritesh Agarwal.

WhySoBlue Shark Tank India Season 3

Pitch no with company details


The concept of WhySoBlue was to make customisation accessible to everyone. We want each piece to represent the wearer’s personality, and that is what we try to give our clients.

Founder of WhySoBlue

Jaya and Shweta, a mother-daughter team, founded WhySoBlue, a company run by women. Our goal is to provide stylish dresses and separates that are ethically made with zero waste for today’s conscientious lady.

WhySoBlue Funding Round

Company Name


Shark Tank India Season


Episode No


Season No





Clothing Brand  

Original Ask

75 Lakhs for 3% Equity


40 Lakhs for 3% Equity + 35 Lakhs Debt @ 10% for 3 years

Invested By:

Ritesh Agarwal

At its core, WhySoBlue's idea embodied the ethos of conscious consumerism, where fashion served as a vehicle for positive change. By aligning their brand with values of sustainability, ethics, and social responsibility, WhySoBlue aimed to disrupt the traditional fashion industry and pave the way for a more inclusive, equitable, and environmentally friendly future. Their vision extended beyond clothing; it encompassed a holistic approach to fashion that considered the impact on people, planet, and communities.

The Pitch:

WhySoBlue presented themselves as more than just a clothing brand; they positioned themselves as a movement that aimed to make a difference. Their pitch revolved around the concept of sustainable and socially responsible fashion. By leveraging eco-friendly materials, ethical manufacturing practices, and a commitment to giving back to society, WhySoBlue sought to create stylish yet conscious apparel that resonated with socially conscious consumers.

The Deal:

Investor Ritesh Agarwal recognized the potential of WhySoBlue's mission-driven approach to fashion and decided to back their vision. The investment deal, amounting to 40 Lakhs for 3% equity, coupled with 35 Lakhs debt at 10% interest for 3 years, reflected Ritesh Agarwal's belief in WhySoBlue's ability to disrupt the fashion industry, attract a loyal customer base, and generate meaningful social impact through their business model.

Investors Behind WhySoBlue

Ritesh Agarwal: With Ritesh Agarwal's investment, WhySoBlue is well-positioned to scale their operations, expand their product line, and amplify their impact in the fashion world. By leveraging their funds to invest in sustainable production practices, innovative design collaborations, and community outreach initiatives, WhySoBlue can differentiate themselves in a crowded market, drive consumer engagement, and build a brand that stands for something greater than just fashion.


WhySoBlue's successful pitch on Shark Tank India Season 3, Episode 43 underscores the growing importance of sustainability, ethics, and social responsibility in the fashion industry. By marrying style with purpose, WhySoBlue is not only redefining fashion but also inspiring a new generation of conscious consumers to make informed choices that align with their values. With Ritesh Agarwal's support, WhySoBlue is poised to lead the charge towards a more sustainable and socially responsible future for fashion.

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