WhySoBlue Shark Tank India Season 3

At its core, WhySoBlue's idea embodied the ethos of conscious consumerism, where fashion served as a vehicle for positive change. By aligning their brand with values of sustainability, ethics, and social responsibility, WhySoBlue aimed to disrupt the traditional fashion industry and pave the way for a more inclusive, equitable, and environmentally friendly future. Their vision extended beyond clothing; it encompassed a holistic approach to fashion that considered the impact on people, planet, and communities.