Teafit Shark Tank India Season 2
Teafit
TeaFit is an unsweetened beverage brand that wants to provide all of its citizens with great, healthful beverages. The creator of TeaFit, Jyoti Bharadwaj, is a Mumbai resident and mother of two children. She finished her business education at ISB, Hyderabad, one of the most esteemed institutions in India.
Founder of Teafit
Jyoti Bharadwaj is the company’s founder. She studied business at ISB, Hyderabad, where she graduated in 2013, and she is currently managing the company by herself.
Teafit Funding Round
Company Name | Teafit |
Shark Tank India Season | 2 |
Episode No | 6 |
Season No | 2 |
Brand | Teafit |
Idea | Iced Tea Drinks |
Original Ask | 50 Lakhs for 3% Equity |
Deal | 50 Lakhs for 8% Equity |
Invested By: | Anupam Mittal, Vineeta Singh, Aman Gupta and Peyush bansal |
At the heart of Teafit's pitch was a commitment to promoting health and wellness through their delicious iced tea offerings. Their drinks were crafted with care, using high-quality tea leaves and natural flavorings to deliver a refreshing burst of taste with every sip. By catering to the growing demand for healthier beverage options, Teafit aimed to carve out a niche in the market and establish themselves as a go-to choice for consumers seeking a guilt-free indulgence.
The Pitch:
Teafit entered the tank with a mission to redefine refreshment with their lineup of iced tea drinks. Their idea was to offer consumers a healthier and more flavorful alternative to sugary sodas and artificial beverages, using premium tea blends and natural ingredients to create a delightful drinking experience. With an original ask of 50 Lakhs for 3% equity, Teafit sought investment to ramp up production, expand their distribution network, and launch targeted marketing campaigns to raise awareness about their brand and products.
The Deal:
Teafit's pitch resonated strongly with Anupam Mittal, Vineeta Singh, Aman Gupta, and Peyush Bansal, who recognized the potential of their iced tea drinks to captivate the taste buds of a diverse audience. They offered a deal of 50 Lakhs for 8% equity, providing Teafit with the necessary capital to accelerate their growth and expand their reach across multiple channels. This strategic partnership marked a significant milestone for Teafit, positioning them for success in the competitive beverage landscape.
Investors Behind Teafit
Anupam Mittal, Vineeta Singh, Aman Gupta and Peyush bansal: Teafit's pitch resonated strongly with Anupam Mittal, Vineeta Singh, Aman Gupta, and Peyush Bansal, who recognized the potential of their iced tea drinks to captivate the taste buds of a diverse audience. They offered a deal of 50 Lakhs for 8% equity, providing Teafit with the necessary capital to accelerate their growth and expand their reach across multiple channels. This strategic partnership marked a significant milestone for Teafit, positioning them for success in the competitive beverage landscape.
Conclusion:
Teafit's appearance on Shark Tank India Season 2, Episode 6 showcased the power of innovation to transform the way we think about beverages. Their successful pitch and strategic deal highlighted the growing demand for healthier drink options and the potential for iced tea to emerge as a popular choice among consumers. As they continued to expand their presence under the guidance of Anupam Mittal, Vineeta Singh, Aman Gupta, and Peyush Bansal, Teafit stood poised to make a splash in the beverage market, refreshing palates and winning hearts with their irresistible iced tea drinks.