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Rubans Shark Tank India Season 2

by IndiaSuccessStories
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Rubans Shark Tank India Season 2 Got 1 crore Funding in Exchange of 1% Equity with 50 Lakhs in debt at 12% interest by Namita Thapar, Vineeta Singh and Aman Gupta.

Rubans Shark Tank India Season 2

Pitch no 156 with company details


Based in India, Rubans Accessories is a premium fashion jewelry brand. They provide exquisite, distinctive, and reasonably priced jewelry pieces to satisfy the accessory demands of every woman. The company is known for creating innovative and trend-setting designs that suit a wide variety of interests and inclinations.

Founder of Rubans

Chinu Kala, the creator of Rubans Accessories, a line of fake jewelry.

Rubans Funding Round

Company Name


Shark Tank India Season


Episode No


Season No





Trend-setting fashion jewellery

Original Ask

1.5 Crores for 0.5%


1 Crore for 1% Equity and ₹ 50 Lakhs debt @12% interest

Invested By:

Namita Thapar, Vineeta Singh and Aman Gupta

The core idea behind Rubans was to create jewellery pieces that not only complemented contemporary fashion trends but also served as statements of individuality and style. By leveraging innovative design techniques, quality materials, and a deep understanding of consumer preferences, Rubans aimed to establish itself as a go-to destination for fashion-forward jewellery enthusiasts.

The Pitch:

Rubans presented their vision of revolutionizing the fashion jewellery industry by offering trend-setting designs that appeal to modern consumers. With an original ask of ₹1.5 Crores for a 0.5% equity stake in their company, they sought investment to scale their operations, expand their product line, and enhance their brand presence in the competitive fashion market.

The Deal:

Rubans successfully secured a deal with investors Namita Thapar, Vineeta Singh, and Aman Gupta, who collectively invested ₹1 Crore for a 1% equity stake in the company. Additionally, they provided ₹50 Lakhs in debt financing at a 12% interest rate, enabling Rubans to access the necessary capital for business expansion while managing their financial obligations effectively.

Investors Behind Rubans

Namita Thapar, Vineeta Singh and Aman Gupta: With the investment and debt financing from Namita Thapar, Vineeta Singh, and Aman Gupta, Rubans can accelerate their growth trajectory, launch new collections, and strengthen their distribution channels. The infusion of capital will also facilitate marketing initiatives, brand building activities, and investments in technology and infrastructure to support their long-term vision of becoming a leader in the fashion jewellery segment.


Rubans' success on Shark Tank highlights the potential of innovative design and trend-setting concepts in the fashion industry. By staying attuned to evolving consumer preferences and delivering high-quality, distinctive products, they are well-positioned to carve out a niche for themselves and thrive in the competitive marketplace. With the support of experienced investors and access to strategic capital, Rubans can embark on an exciting journey of growth and expansion, capturing the hearts of fashion enthusiasts worldwide.

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