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Proost Shark Tank India Season 2

by IndiaSuccessStories
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Proost Shark Tank India Season 2 Got No Deal from the sharks.

Proost Shark Tank India Season 2

Pitch no 134 with company details


The goal of Proost69 is to introduce consumers to the authentic flavor of premium freshly brewed beer. Their mission is to restore passion, flavor, and artisan craftsmanship into people’s glasses by concentrating on preserving premium and authentic flavors at a reasonable cost.

Founder of Proost

Established in October 2017 by Tarun Bhargava and Vijay P. Sharma.

Proost Funding Round

Company Name


Shark Tank India Season


Episode No


Season No





A premium strong beer

Original Ask

1 Crore for 0.75% Equity


No Deal

Invested By:


At the heart of Proost's pitch lay the art of beer-making, blending traditional brewing techniques with innovative flavor profiles to create a distinctive and memorable drinking experience. By prioritizing quality ingredients, precise brewing processes, and elegant branding, Proost sought to carve a niche for itself in the competitive beer market, catering to consumers seeking sophistication and depth in their beverage choices.

The Pitch:

Proost stepped onto the Shark Tank stage with a vision to redefine beer consumption in India by offering a premium strong beer crafted with meticulous attention to quality and flavor. With an original ask of 1 Crore for 0.75% equity, Proost aimed to position itself as a connoisseur's choice, appealing to discerning beer enthusiasts who appreciate the finer nuances of brewing craftsmanship.

The Deal:

Despite the allure of Proost's proposition and the potential for growth in the craft beer segment, the sharks opted not to invest in the venture. While Proost showcased commendable dedication to quality and brand aesthetics, factors such as market saturation, scalability challenges, or valuation concerns may have influenced the sharks' decision to pass on the opportunity.


Proost's appearance on Shark Tank India Season 2, Episode 42 underscores the evolving landscape of the Indian beer industry and the growing demand for premium and artisanal offerings. While their pitch may not have resulted in a deal, Proost's commitment to brewing excellence and delivering unparalleled beer experiences remains unwavering, inspiring beer aficionados and aspiring entrepreneurs alike to raise their glasses to innovation, craftsmanship, and the pursuit of brewing perfection.

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