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Lil’Goodness Shark Tank India Season 2

by IndiaSuccessStories
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Lil'Goodness Shark Tank India Season 2 Got 50 Lakhs Funding in Exchange of 1% Equity with 50 Lakhs in debt at 10% interest by Peyush Bansal.

Lil'Goodness Shark Tank India Season 2

Pitch no 159 with company details


Fathers that share a passion for science, nutrition, and food technology have carefully designed Lil’Goodness. They began by doubting the nutritional value and eating patterns of their kids.

Founder of Lil'Goodness

CEO and co-founder of Lil’ Goodness, Harshavardhan S.

Lil'Goodness Funding Round

Company Name


Shark Tank India Season


Episode No


Season No





Unique Prebiotic Chocolates with haldi, Prebiotic Milkshake and Teff Grain based products such as Puffs

Original Ask

1 Crore for 1% Equity


₹50 Lakhs for 1% Equity and ₹ 50 Lakhs Debt @10% Interest

Invested By:

Peyush Bansal

The core idea behind Lil'Goodness was to offer nutritious and delicious snacking options that not only satisfied taste buds but also contributed to overall health and well-being. By incorporating prebiotics, haldi, and teff grain – known for their health benefits – into their products, Lil'Goodness aimed to address the growing demand for healthier alternatives to traditional snacks.

The Pitch:

Lil'Goodness introduced their unique lineup of snacks, including prebiotic chocolates infused with haldi (turmeric), prebiotic milkshakes, and teff grain-based products such as puffs. With an original ask of ₹1 Crore for a 1% equity stake in their company, they sought investment to scale their production, expand their product portfolio, and amplify their marketing efforts to reach a wider audience of health-conscious consumers.

The Deal:

Lil'Goodness successfully secured a deal with investor Peyush Bansal, who invested ₹50 Lakhs for a 1% equity stake in the company. Additionally, Peyush Bansal provided ₹50 Lakhs in debt financing at a 10% interest rate, enabling Lil'Goodness to access the necessary capital for production expansion, product innovation, and marketing initiatives.

Investors Behind Lil'Goodness

Peyush Bansal: With the investment and debt financing from Peyush Bansal, Lil'Goodness can accelerate their growth plans and capitalize on the burgeoning demand for healthy snacking options in the market. The infusion of capital will support their efforts to ramp up production capacity, introduce new product variants, and strengthen their distribution network to reach more consumers across the country.


Lil'Goodness' success on Shark Tank underscores the rising trend of health-conscious consumerism and the growing demand for innovative, nutritious snacks. By offering a range of prebiotic-infused products, they are well-positioned to cater to the evolving preferences of consumers seeking healthier alternatives. With the backing of an experienced investor and access to strategic capital, Lil'Goodness is poised to make significant strides in the healthy snacking segment, making nutritious choices more accessible and appealing to a broader audience.

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