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Ethik Shark Tank India Season 1

by IndiaSuccessStories
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Ethik Shark Tank India Season 1 Got No Deal from the sharks.

Ethik Shark Tank India Season 1

Pitch no 58 with company details


With its superior non-leather products, Ethik is India’s premium non-leather brand and is redefining the country. Certain materials that resemble leather have been produced in the lab via the use of science, technology, and creativity. Peta-approved vegan products created by “Ethik” are made with these kinds of textiles.

Founder of Ethik

Pankaj Khabiya, 34, and Bharat Ranka, 31, are residents of Banglore, the city where the startup takes place. They are the brand’s co-founders, Ethik.

Ethik Funding Round

Company Name


Shark Tank India Season


Episode No


Season No





Leather-free Shoes

Original Ask

15 lakhs for 5% equity


No Deal

Invested By:


At the core of Ethik's pitch lay a commitment to sustainability, ethics, and style. By harnessing innovative materials such as plant-based alternatives and recycled fibers, they aimed to offer consumers a guilt-free and fashion-forward option for their footwear needs. Ethik's leather-free shoes not only catered to the growing demand for eco-friendly products but also appealed to individuals seeking cruelty-free alternatives without sacrificing style or performance.

The Pitch:

Ethik entered the tank with a mission to challenge the status quo of the footwear industry by offering stylish and sustainable alternatives to traditional leather shoes. Their innovative approach combined fashion with ethics, leveraging innovative materials and production techniques to create a range of high-quality, cruelty-free shoes. Ethik sought to address the environmental and ethical concerns associated with leather production, providing consumers with an eco-friendly and compassionate choice without compromising on style or quality.

The Deal:

Despite their innovative concept and the increasing demand for sustainable products, Ethik left the tank without securing an investment. While the Sharks recognized the potential of their brand and the importance of sustainability in today's market, they ultimately decided not to move forward with a deal. This outcome underscores the challenges and competitive dynamics of the fashion industry, where factors such as brand differentiation, market positioning, and consumer preferences play a crucial role in investor decisions.


Ethik's journey on Shark Tank India Season 1 serves as a reminder of the complexities and opportunities inherent in the intersection of fashion, sustainability, and ethics. While their pitch showcased the potential of leather-free shoes to disrupt the footwear industry, securing investment in a competitive market requires more than just a compelling product. Despite the setback, Ethik remains committed to their mission of promoting sustainability and ethical practices in the fashion industry, continuing to innovate and inspire change in the way we think about footwear.

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