Table of Contents
BigBasket-success-story- Bio, facts, Net worth, Business, Income, Growth, Investments, Challenges Faced. Personal life.
Indians are becoming more and more accustomed to buying groceries online. India's online food retail business is expected to reach $10.5 billion by 2023, according to a Redseer analysis. BigBasket is one company that commands a sizable portion of this rapidly expanding market.
Supermarket Grocery Supplies Pvt. Ltd., doing business as BigBasket, was founded in 2011 by the dot-com bubble survivors V.S. Sudhakar, Hari Menon, V.S. Ramesh, Vipul Parekh, and Abhinay Choudhari. It quickly gained notoriety.
With its headquarters located in Bengaluru, BigBasket is presently regarded as one of the biggest online grocery stores in India. It provides a wide range of products from more than 1,000 brands, satisfying the needs of over 6 million happy consumers. Tata Group acquired a 64% majority stake in BigBasket in May 2021, making it the company's owner. With the acquisition of the majority share in BigBasket, Tata Sons has directly challenged Amazon, Walmart, Flipkart, and Reliance Industries in the e-commerce space. Tata Sons' subsidiary Tata Digital Limited purchased the interest.
BigBasket - Overview
Delivering daily kitchen necessities like ghee (clarified butter), sliced coconut, aromatic basmati rice, and more—a total of over 40,000 items—BigBasket also offers a variety of additional household products for clients to choose from, such as bread and laundry detergents. All of them are delivered to their doorsteps by the company. The company's goal is to make it simple to buy groceries online to avoid traffic and the tedious nature of going to the store.
The corporation has also started three new businesses, bb Daily, bb Instant, and bbnow, to investigate new potential.
A subscription-based business called bb Daily lets users purchase fresh goods and milk. Customers using this platform must submit their orders before 10 PM for the goods to be delivered the following day between 5 and 7 AM.
BigBasket's automated vending machine, known as bb Instant, is mostly found in tech parks, corporate offices, and residential complexes in Tier I cities.
With BigBasket's bbnow fast grocery delivery service, you can order everyday basics like fruits and vegetables, culinary supplies, and household goods, and they'll be delivered to your door in 15 to 30 minutes.
In addition, BigBasket introduced Fresho shops, the first of which is presently operating as an offline retail location in Bangalore's Basaveshwar Nagar. These BigBasket stores are self-service, tech-driven establishments for patrons.
The purchase of the majority of BigBasket by Tata Digital in May 2021 was a key factor in accelerating the company’s growth.
BigBasket has established itself as one of the top marketplaces and start-ups. Being composed and taking things slowly has helped it grow into one of the top online food stores. It embodies well-being, trust, and concern for every one of its clients. By examining BigBasket’s marketing approach, we were able to decipher the e-commerce company’s target audience’s anxiety and inhibitions and take the initiative to be in places where it could engage with them comfortably and provide the best possible answers to their questions.
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