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Artinci Shark Tank India Season 3

by IndiaSuccessStories
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Artinci Shark Tank India Season 3 Got 60 Lakhs Funding in Exchange of 4% Equity by Vineeta Singh.

Artinci Shark Tank India Season 3

Pitch no with company details


Artinci is a sugar-free, diabetic-friendly, and low-calorie dessert brand that recognizes the importance of desserts in Indian households suffering from conditions such as diabetes. The Artinci founders told the Sharks about their company and goods, as well as their experience creating a sugar-free dessert firm.

Founder of Artinci

Sumit Rastogi and Aarti Laxman co-founded Artinci, a zero-sugar confectionery brand.

Artinci Funding Round

Company Name


Shark Tank India Season


Episode No


Season No





sugar-free products

Original Ask

50 Lakhs for 1.75% equity


50 Lakhs for 5% equity + 1% Royalty until 75 Lakhs is Recouped

Invested By:

Vineeta Singh

At the heart of Artinci's pitch was a commitment to promoting healthier lifestyle choices without sacrificing the joy of indulgence. Their sugar-free products were meticulously crafted using high-quality ingredients and innovative recipes to deliver the same delicious taste and texture as traditional sweets, but with a fraction of the sugar content. Artinci aimed to redefine the concept of sweetness, making it synonymous with health and wellness.

The Pitch:

Artinci entered the tank with a compelling proposition: to offer sugar-free alternatives to traditional sweets and desserts without compromising on taste or quality. Their products aimed to cater to health-conscious consumers who were seeking guilt-free indulgences that aligned with their dietary preferences and wellness goals. With an original ask of 50 Lakhs for 1.75% equity, Artinci sought investment to scale their operations and expand their product line.

The Deal:

Impressed by Artinci's vision and the potential of their sugar-free products, Vineeta Singh saw an opportunity to support a brand that was addressing a growing need in the market for healthier alternatives. She made a strategic offer of 50 Lakhs for 5% equity, along with an additional 1% royalty until 75 Lakhs is recouped, providing Artinci with the capital needed to expand their reach and bring their sugar-free delights to a wider audience.

Investors Behind Artinci

Vineeta Singh: Artinci enthusiastically accepted the offer from Vineeta Singh, recognizing the strategic partnership as a significant step forward in their journey to redefine sweetness with health. With Vineeta Singh's expertise and support, Artinci was well-equipped to accelerate their growth, introduce new products, and educate consumers about the benefits of sugar-free living.


The success story of Artinci exemplifies the power of innovation and health-consciousness in the food industry. As they continue to innovate and expand their product line, Artinci is poised to lead the way in offering guilt-free indulgences that cater to the evolving tastes and preferences of health-conscious consumers. With Vineeta Singh as a strategic partner, Artinci is set to redefine sweetness with health and inspire a new era of conscious eating.

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