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NOCD Shark Tank India Season 1

by IndiaSuccessStories
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NOCD Shark Tank India Season 1 Got 20 Lakhs Funding in Exchange of 15% Equity and 30 Lakhs in debt by Vineeta Singh.


Pitch no 9 with company details


“NOCD” is an acronym for “No Carbs Drink.” As to the entrepreneurs’ pitch on Shark Tank India, the energy drink can be found in over 1100 outlets around India, as well as on other online marketplaces like Amazon. Shark Tank India’s third episode included a segment on NOCD.

Founder of NOCD

The CEO and Founder of NOCD, a telehealth and digital community that provides OCD prevention and management therapy to those who have historically been misdiagnosed, misunderstood, and stigmatized, is Stephen Smith. The goal of NOCD is to establish universal access to high-quality OCD therapy for all people, regardless of their financial situation or place of residence.

NOCD Funding Round

Company Name


Shark Tank India Season


Episode No


Season No





Energy Drink

Original Ask

50 lakhs for 2% Equity


20 lakhs for 15% equity and ₹30 lakhs debt

Invested By:

Vineeta Singh

NOCD is a no carbs energy drink with just 5 calories per can, with an aim to make their energy drink a lifestyle, founders Siddharth Mishra and Vinay Kumar of Bangalore-based NOCD: No Carb Drinks have founded this unique no-carb, no-sugar, recreational drink, meant for a healthy and active life.
The founders launched the drink to offer a healthy alternative to ‘high sugar’ energy drinks and is a viable Redbull alternative in India.

The Pitch:

NOCD entered the tank with an ambitious ask of ₹50 lakhs in exchange for a mere 2% equity stake in their energy drink venture. Their pitch was bold and backed by a clear vision to revolutionize the industry with a healthier alternative to traditional energy drinks.

The Deal:

After negotiations, a deal was struck: ₹20 lakhs in exchange for a 15% equity stake, coupled with an additional ₹30 lakhs in the form of debt financing. This offer not only provided NOCD with the capital needed to scale but also brought onboard Vineeta Singh's expertise and resources.

Investors Behind NOCD

Vineeta Singh: Armed with Vineeta Singh's backing, NOCD was poised for rapid expansion and continued innovation. The brand remained committed to its mission of offering consumers a healthier alternative for energy replenishment, while also exploring opportunities for growth and diversification in the beverage industry.  


The success of NOCD's pitch exemplifies the spirit of innovation and resilience that defines the entrepreneurial landscape in India. As Shark Tank continues to serve as a platform for budding entrepreneurs to showcase their ideas and secure vital investments, it reinforces the notion that with vision, determination, and strategic partnerships, anything is possible. NOCD's journey serves as an inspiration for aspiring entrepreneurs across the country, underscoring the transformative power of bold ideas and unwavering commitment to excellence.

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