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Heart up my Sleeves Shark Tank India Season 1

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Heart up my sleeves Shark Tank India Season 1 Got 25 Lakhs Funding in Exchange of 30% Equity by Anupam Mittal, Vineeta Singh.

Heart Up My Sleeves

Pitch no 3 with company details

Heart Up My Sleeves

Heart Up My Sleeves is a locally owned premium fashion brand that specializes in apparel that can be dressed up or down, with a focus on sustainability and minimalism. You can name our accessories “Your Everyday Must-Haves,” and our statement sleeves up the glitter factor. Fashion changes frequently, and owning a large wardrobe is simple. The challenging aspect is ensuring that your outfit stays distinctive without breaking the bank or becoming overly full. Heart Up My Sleeves offers removable statement sleeves and additional accessories to make your looks stand out and remain stylish.

Founder of Heart Up My Sleeves

Heart Up My Sleeves’ founding spirits and brains are Riya and Chandni Khattar. Considering the importance of sustainable fashion, they launched the company right in the midst of the pandemic. Their company sells detachable sleeves that are creatively and reusing designed for maximum impact. Riya and Chandni aspire to achieve a perfect balance of simplicity and luxury while remaining sustainable. From a fashion background, Riya knows the need to focus on fast fashion yet not miss out on innovative outfit styles.

Heart Up My Sleeves Funding Round

Company Name

Heart up my Sleeves

Shark Tank India Season


Episode No


Season No



Heart up my Sleeves


Detachable Sleeves

Original Ask

25 Lakhs for 10% Equity


25 Lakhs for 30% Equity

Invested By:

Anupam Mittal, Vineeta Singh

A distinctive company called Heart Up My Sleeves crafts removable statement sleeves and accessories. The brand earned Rs. 25 lakhs in finance after being highlighted on SharkTank India. This rapidly expanding direct-to-consumer brand can be found on well-known e-commerce sites like Nykaa Fashion, Myntra, Amazon, AZA, and others. Recently, Heart Up My Sleeves was highlighted on SharkTank India, where Vineeta Singh and Anupam Mittal contributed a total of 25 lakhs towards our fundraising.

The Pitch:

With a bold vision and a clear business plan, the founders of Heart Up My Sleeves entered the Shark Tank seeking ₹25 lakhs for a 10% equity stake in their company. Their passion for innovation and commitment to empowering individuals to express their personal style resonated with the sharks, who recognized the potential for disruption in the fashion industry.

The Deal:

After a round of negotiations, Anupam Mittal and Vineeta Singh seized the opportunity to invest ₹25 lakhs for a 30% equity stake in Heart Up My Sleeves.

Investors Behind Heart Up My Sleeves

The deal struck between Heart Up My Sleeves and Anupam Mittal, and Vineeta Singh marked a significant milestone for the budding fashion brand. With the support of experienced investors who shared their vision for the future of fashion, Heart Up My Sleeves was poised for rapid growth and expansion. The partnership promised not only financial backing but also strategic guidance and industry expertise to navigate the competitive landscape of the fashion industry.


Heart Up My Sleeves' success on Shark Tank India Season 1, Episode 1 is a testament to the power of innovation and the enduring appeal of personal expression. With their game-changing concept and unwavering passion, Heart Up My Sleeves is paving the way for a more inclusive and exciting future in fashion. As they continue to push the boundaries of creativity and style, one thing is certain – the world of fashion will never be the same again.

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