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Modern Myth Shark Tank India Season 1

by IndiaSuccessStories
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Modern Myth Shark Tank India Season 1 Got No Deal from the sharks.

Modern Myth Shark Tank India Season 1

Pitch no 75 with company details

Modern Myth

Modern Myth is a fashion and apparel brand. This LinkedIn profile states that the brand was founded in 2019 in New Delhi. This product is made in New Delhi, where a significant amount of raw materials are imported. According to the founder, she creates all of his products with the current trading fashion in mind.

Founder of Modern Myth

Under the direction of her co-founder Saurabh Tokas, Oshina Hans of New Delhi launched the Modern Myth brand in 2019. Then, four Delhi-based artisans accompany him. Following two years of hardship, the brand began receiving over 100 orders every day.

Modern Myth Funding Round

Company Name

Modern Myth

Shark Tank India Season


Episode No


Season No



Modern Myth



Original Ask

75 lakhs 5% Equity


No Deal

Invested By:


At the heart of Modern Myth's pitch was a commitment to blending fashion with storytelling, offering consumers a unique and meaningful way to express themselves through their accessories. Their bags were designed to spark curiosity, provoke imagination, and evoke emotions, inviting individuals to embark on journeys of self-discovery and exploration. Modern Myth aimed to transcend the traditional boundaries of accessory fashion, offering consumers a deeper connection to their belongings.

The Pitch:

Modern Myth entered the tank with a captivating proposition: to elevate the world of bags by infusing them with narratives and symbolism. Their bags were more than just accessories; they were vessels for storytelling, each design inspired by myths, legends, and cultural motifs from around the world. With an original ask of 75 lakhs for 5% equity, Modern Myth sought to attract investors who shared their passion for creativity and craftsmanship.

The Deal:

Despite their compelling pitch and innovative designs, Modern Myth left the tank without a deal. While the Sharks admired the brand's creativity and storytelling approach, they may have had concerns about market demand, scalability, or the competitive landscape. However, the experience served as a valuable learning opportunity for Modern Myth, providing them with insights and feedback to refine their strategy and approach in the ever-evolving fashion industry.


The journey of Modern Myth on Shark Tank India Season 1, Episode 23, underscores the challenges and complexities of entrepreneurship in the fashion world. While the brand may not have secured a deal in the tank, their dedication to creativity, storytelling, and craftsmanship is sure to resonate with consumers who value individuality and self-expression. With valuable lessons learned from their experience on the show, Modern Myth is poised to continue crafting stories through their unique line of bags, inspiring individuals to embrace the power of imagination and narrative in their everyday lives.

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