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The Sass Bar Shark Tank India Season 1

by IndiaSuccessStories
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The Sass Bar Shark Tank India Season 1 Got 50 Lakhs Funding in Exchange of 35% Equity by Anupam Mittal and Ghazal Alagh.

The Sass Bar Shark Tank India Season 1

Pitch no 76 with company details

The Sass Bar

A soap startup called The Saas Bar Mumbai base was founded in 2019 from home, and after people saw it, it gained a lot of traction. The handmade soap produced by this firm has a delightful dessert-like scent. They provide a variety of cocoa and shea butter varieties that are free of SLS and parabens, as well as skin-safe coloringants and biodegradable glitter. Lilac, rose, black raspberry vanilla, spearmint, Argentina lemon, peony, and many other scents are available. It resembles popsicles, ice lollies, macarons, eclairs, cupcakes, and donuts.

Founder of The Sass Bar

The Saas Bar was founded by Rishika Nayak Shetty, a Mumbai native from a middle-class family. Rishika graduated from Northumbria University with a bachelor’s degree in business administration.

The Sass Bar Funding Round

Company Name

The Sass Bar

Shark Tank India Season


Episode No


Season No



The Sass Bar



Original Ask

40 lakhs 8% Equity


50 lakhs 35% Equity

Invested By:

Anupam Mittal and Ghazal Alagh

At the heart of The Sass Bar's pitch was a commitment to elevating the gifting experience and adding a touch of sophistication to every celebration. By curating bespoke gift boxes that reflected the recipient's personality, interests, and preferences, The Sass Bar sought to create meaningful connections and foster a sense of joy and appreciation. Whether it was a luxurious spa hamper for a pampering retreat or a gourmet food basket for a culinary enthusiast, The Sass Bar's gifts were designed to evoke emotion and convey thoughtfulness.

The Pitch:

The Sass Bar introduced a refreshing take on gifting, reimagining traditional gift-giving experiences with a modern twist. Their curated selection of premium gift boxes and hampers catered to a wide range of occasions, from birthdays and weddings to corporate events and special celebrations. Each gift box was thoughtfully curated to evoke a sense of luxury and elegance, featuring high-quality products sourced from top-tier brands and artisans.

The Deal:

Impressed by The Sass Bar's innovative concept and commitment to delivering exceptional gifting experiences, investors Anupam Mittal and Ghazal Alagh recognized the brand's potential for success and wasted no time in making a lucrative investment offer. They agreed to invest 50 lakhs in exchange for a significant 35% equity stake in The Sass Bar, providing the brand with the capital and resources needed to scale their operations, expand their product range, and enhance their brand visibility.

Investors Behind The Sass Bar

Anupam Mittal and Ghazal Alagh: With the infusion of capital and expertise from Anupam Mittal and Ghazal Alagh, The Sass Bar was well-positioned to capitalize on the growing demand for premium gifting experiences. The investment would enable The Sass Bar to further enhance their product offerings, invest in marketing and branding initiatives, and strengthen their distribution network. With a clear roadmap for expansion and a commitment to excellence, The Sass Bar was ready to take the gifting industry by storm and delight customers with their signature blend of style, sophistication, and sass.


The success of The Sass Bar on Shark Tank India Season 1 highlights the transformative power of innovative thinking and creative entrepreneurship in redefining traditional industries. By infusing the art of gifting with style, sophistication, and personalization, The Sass Bar has set a new standard for excellence in the gifting landscape. With the support of visionary investors like Anupam Mittal and Ghazal Alagh, The Sass Bar is poised to make a lasting impact in the market and create memorable moments for customers around the world.

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