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Microsoft Advertising Native & Display Certification Exam Answers

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Microsoft Advertising Native & Display Exam Quiz Answers

  • 90 x 728
  • 250 x 300
  • 300 x 250
  • 728 x 90
  • 300 x 250
  • 300 x 300
  • 728 x 90
  • 728 x 900
  • MP4
  • GIF
  • JPEG
  • PNG
banner
  • Search advertising sales model
  • Programmatic sales model
  • Cost per thousand impressions sales model
  • Guaranteed sales model
  • When the customer searches for the product.
  • When a customer views the product page.
  • When the customer adds the product to their shopping cart.
  • When a customer purchases the product.
  • True
  • False
  • True
  • False
  • Product name
  • Product ID
  • Page type
  • Page name
  • 1200 x 628
  • 628 x 1200
  • 300 x 250
  • 250 x 300
  • A single view of an ad by one individual.
  • A single time a user arrives on a landing page after clicking an ad.
  • A single click of an ad by one individual.
  • A single time a webpage loads.
  • Ad dimensions
  • Ad text
  • Maximum weight
  • Aspect ratio
  • Each campaign represents a specific audience you are targeting.
  • Add 3 – 5 images per ad group.
  • Start with low bids and low daily budgets.
  • Limit site and device exclusion at launch, and optimize after based on key performance indicators.
  • Dynamic text insertion
  • Sitelink extensions
  • Ad customizers
  • Remarketing lists
  • True
  • False
  • Individual impressions are sold through real-time bidding.
  • It is sold through an agreement, contract, or insertion order.
  • Clients can choose the specific context or location.
  • Packages are pre-sold and quaranteed.
  • 1 List
  • 3 Lists
  • 5 Lists
  • 10 Lists
  • 1 Image
  • 2 Images
  • 3 Images
  • 5 Images
  • Tenure
  • Job function
  • Company
  • Industry
  • A set number of impressions is pre-sold.
  • It is sold automatically through a digital marketplace.
  • Each impression can vary in price.
  • It takes place through an auction.
  • True
  • False
  • Only in the United States and Canada
  • Only in the United States
  • Countries where Microsoft Audience campaigns are available
  • All countries globally
  • They require customized universal event tracking set up correctly for that product
  • They ensure ads for that product are shown again to the buyer
  • They are refreshed within minutes
  • They have past buyers automatically added
  • Cost-per completed visit
  • Cost-per completed view
  • Clicks-per completed view
  • Clicks-per completed visit
  • Visits to my business location
  • Sell products from your catalog
  • Conversions in my website
  • Visits to my website
  • User’s credit card information
  • Demographics
  • Keywords
  • Purchases
  • Query share
  • Click-through rate
  • Number of impressions delivered
  • Number search engine result page loads
  • Expanded text ads
  • Video ads
  • Display ads
  • Native ads
  • True
  • False
  • Goal type
  • Goal category
  • Campaign type
  • Ad distribution
  • The ratio of width to height
  • The ratio of light to dark
  • The ratio of height to width
  • The ratio of dark to light
  • Penny stocks
  • Pharmaceuticals
  • Surveillance
  • Insurance
  • Auto-retrieval via the Internet
  • Image extensions
  • Auto-retrieval via your website
  • Shutterstock
  • Build a keyword list.
  • Identify their key success metrics.
  • Gather their campaign images.
  • Evaluate their bidding strategy.
  • Alcohol
  • Gambling
  • Tattoos and body piercing
  • Fitness products
  • Cost per ad
  • Cost per action
  • Cost per analysis
  • Cost per audience
  • Social media websites
  • Mobile apps
  • The ‘mainline’ of search engine results pages
  • News websites
  • True
  • False
  • The dimensions tab
  • Segment functionality
  • View through conversions
  • Publisher website report
  • Cost per action
  • Cost per page
  • Conversion rate
  • Cost per click
  • Remarketing lists
  • Shopping campaigns
  • Universal event tracking tags
  • Expanded text ads
  • Smart TVs
  • Smartphones
  • Tablets
  • Desktops
  • You only ever pay when someone clicks on your ad.
  • It is a text-only format.
  • It builds brand awareness.
  • It drives conversions.
  • -90%
  • -10%
  • -100%
  • -50%
  • Cost per view
  • Cost per mille
  • Cost per acquisition
  • Cost per click
  • Without customizing the standard universal event tracking tag
  • For search campaigns
  • Without a Microsoft Merchant Center Store
  • For Microsoft Audience Network campaigns
  • 1 – 14 days
  • 1 – 60 days
  • 1 – 90 days
  • 1 – 180 days
  • Product ads with Microsoft Shopping
  • Flyer extensions
  • Dynamic Search Ads
  • Microsoft Audience Network Audience Ads
  • In Change History in the Microsoft Advertising User Interface
  • In Settings in the Microsoft Advertising User Interface
  • Through the Reporting tab
  • Directly in the Microsoft Advertising User Interface in the campaign grid
  • A Bing search engine result page
  • Sponsored articles
  • Sponsored content
  • Contoso Fresh Food’s website
  • True
  • False
  • Cost per thousand impressions
  • Cost per click
  • Cost per view (Video)
  • Cost per acquisition
  • The price of each impression can vary significantly in a real time bidding auction.
  • The price of each impression is guaranteed before the campaign.
  • The price of each impression is fixed and agreed upon.
  • The price of each impression remains constant throughout the campaign.
  • TikTok import
  • Shutterstock images
  • Getty images
  • Google Import
  • Access the Import Tab in the Microsoft Advertising User Interface
  • Select ‘Import from Facebook Ads’
  • Sign in to your Facebook account
  • Select your Facebook account
  • True
  • False
  • True
  • False
  • Ads showing socks from the shoe company are shown to the customer.
  • Ads featuring the same pair of running shoes are shown to the customer.
  • Ads showing shoes from a competitor are shown to the customer.
  • Ads featuring similar running shoes are shown to the customer.
  • It is a powerful way to understand ad performance.
  • It can help understand platform performance vs. other publishers.
  • It is based upon viewing an ad and a conversion happening later.
  • It is a conversion that happens after a user clicks on an ad.
  • The price varies by impression.
  • The price is fixed and agreed upon.
  • The price is set in an auction.
  • The price is set in real time.
  • All ads follow strict Microsoft editorial guidelines.
  • Ads serve alongside user generated content.
  • Integral Ad Science (IAS) protection is layered on.
  • There is full site transparency and opt-out functionality.
  • Volume cost per mille
  • Viewable cost per mille
  • Volume cost per million
  • Viewable cost per million
  • 6 seconds
  • 15 seconds
  • 30 seconds
  • 60 seconds
  • Cost per acquisition bidding
  • Target and bid
  • Bid only
  • Bidding by name and email address
  • Gender
  • Location
  • Audience lists
  • Age
  • In the Ul campaign/ad group table grid
  • In the keyword planner
  • Reports in the reports tab
  • On Microsoft.com
  • Outlook.com
  • MSN
  • Microsoft Edge
  • Microsoft.com
  • The accepted file types are JPG, PNG, or GIF.
  • The text must be both embedded in and overlays the image.
  • The image must be high resolution.
  • The image must adhere to the Microsoft Audience Network policy.
  • True
  • False
  • True
  • False
  • True
  • False
  • True
  • False
  • Native ads are a video-only format.
  • Native ads are also called pop-up ads.
  • Native ads are distinctly different from the content they are served on.
  • Native ads match the appearance and function of where they appear.
  • Per 1,000 ad impressions
  • Per 10,000 ad impressions
  • Per million ad impressions
  • Per 1,000 million ad impressions

Introduction to Microsoft Advertising Native & Display

Microsoft Advertising offers a variety of advertising options, including Native and Display advertising formats. Here’s a breakdown of each:

  1. Native Advertising:
    • Definition: Native ads are designed to match the look, feel, and function of the media format in which they appear. They are integrated into the content seamlessly, making them less disruptive and more engaging for users.
    • Placement: These ads can appear on Microsoft’s own properties like MSN, Outlook.com, and Microsoft Edge, as well as on third-party websites and apps that are part of the Microsoft Audience Network.
    • Benefits: Native ads tend to have higher engagement rates compared to traditional display ads because they blend in with the surrounding content.
  2. Display Advertising:
    • Definition: Display ads are graphical advertisements that appear on websites, apps, or social media through banners, images, and text. Unlike native ads, they are clearly distinguishable as advertisements.
    • Placement: Microsoft Advertising offers a wide range of display advertising options across its network of websites and partner sites.
    • Benefits: Display ads are effective for building brand awareness, driving traffic to websites, and increasing conversions through eye-catching visuals and targeted messaging.

Key Points:

  • Targeting Options: Microsoft Advertising provides robust targeting capabilities, allowing advertisers to reach specific audiences based on demographics, interests, behaviors, and more.
  • Performance Tracking: Advertisers can track the performance of their campaigns using Microsoft Advertising’s analytics tools, gaining insights into impressions, clicks, conversions, and other key metrics.
  • Integration: Both Native and Display ads can be integrated into broader advertising campaigns across Microsoft’s ecosystem, offering scalability and reach.

Whether you choose Native or Display advertising with Microsoft Advertising, each format offers distinct advantages depending on your campaign goals, target audience, and budget.

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