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Microsoft Advertising Shopping Certification Exam Answers

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Microsoft Advertising Shopping Exam Quiz Answers

  • Saves you time.
  • Serves product ads on search and responsive ads on native.
  • Combines a streamlines and simple campaign structure with automated optimizations at a query level.
  • Allows you to have tight control over your optimization levers.
  • True
  • False
  • True
  • False
banner
  • True
  • False
  • Online contoso Candies
  • Microsoft Advertising support team
  • No one can change a store name after it is created
  • Contoso Candies and support
  • True
  • False
  • Highlight products which are for sale online only.
  • Promote products that are only available in store.
  • Highlight your brick-and-mortar store locations.
  • Increase traffic both online and in your physical stores.
  • Ensure the ad product description is similar to the description of the product on the landing page
  • Ensure the description is accurate to the product.
  • Use HTML coding in the field to avoid description errors.
  • Include all relevant keywords in the description.
  • Import, Import from file
  • Merchant Center, Store, Import
  • Merchant Center, Import from Google Ads
  • Import, Import from Google Ads
  • True
  • False
  • True
  • False
  • Website URL report
  • Product match count report
  • Product negative keyword conflict report
  • Search term report
  • “_” (Underscore)
  • “>” (Greater than)
  • “<” (Less than)
  • “-” (Hyphen)
  • Product type
  • Price
  • Description
  • Product category
  • Product issues tab in the store summary page.
  • Feed issues tab in the store summary page.
  • Store issues tab in the store summary page.
  • Product performance tab in the store summary page.
  • Bidding is based on products.
  • Search queries are matched to keywords.
  • Advertisers bid on keywords.
  • Ads are created from product feed data.
  • GZ
  • XLS
  • TXT
  • ZIP
  • True
  • False
  • Product match count report
  • Product partition report
  • Product dimension report
  • Product search term report
  • In the Summary tab in their Microsoft Merchant Center Store.
  • In the Feeds tab in their Microsoft Merchant Center Store.
  • In the import tab in their Microsoft Merchant Center Store.
  • True
  • False
  • 1 Day
  • 7 Days
  • 30 Days
  • 60 Days
  • Price
  • Condition
  • Product type
  • Product category
  • Claim their domain
  • Create a Microsoft Merchant Center Store
  • Create and upload a product feed
  • Create their shopping campaign
  • An orange circles
  • An orange triangle
  • A red circle
  • Responsive search ads
  • Expanded text ads
  • Product ads
  • Dynamic search ads
  • Bing ads editor
  • Keyword planner
  • Reports tab
  • Microsoft Merchant Center
  • Contoso Kitchen Supplies will be charged per 1000 impressions of their product ad.
  • Contoso Kitchen Supplies will be charged on a cost per click basis.
  • The ad expands into a pop-up description of the product within the search engine results page.
  • The searcher will be sent to the Contoso Kitchen Supplies’ website.
  • Neither because it is a duplicate conflict.
  • The platform will alternate.
  • Campaign A
  • Campaign B
  • Description
  • Price
  • Image link
  • Sale price
  • An orange circles
  • An orange triangle
  • A red circle
  • The total number of impressions.
  • The number of times your ad is shown.
  • The percentage of time your ad shows up higher than your competitors.
  • The number of times an ad is shown divided by the total number of impressions.
  • Submit their full product feed with these updates when they reach the 30-day threshold.
  • Submit these updates via a product inventory update feed.
  • Submit their full product feed every hour.
  • Submit their full product feed to make these updates.
  • Cost per click
  • Cost per acquisition
  • Cost per thousand impressions
  • Search term report
  • Product partition report
  • Product dimension report
  • Negative keyword conflict report
  • An online cat products store.
  • An adult online retailer.
  • An offline only apparel retailer.
  • An online hair products retailer.
  • Free shipping
  • Product condition
  • Merchant promotions
  • Product weight extension
  • Product image report
  • Product partition report
  • Product dimension report
  • Product GTIN report
  • An ‘all products’ product group.
  • A targeted products’ product group.
  • An ‘excluded products’ product group.
  • An ‘all feeds’ product group.
  • Feefo
  • Bazaarvoice
  • Trustpilot
  • Reevoo
  • 10% off
  • Price drop
  • Price reduction
  • Special offer
  • Product price
  • An online cat products store.
  • Sitelink extensions
  • A product images
  • it should eventually link to the same landing page as the link/mobile link columns.
  • Is the URL of the landing page where the customer eventually ends up.
  • it will override URLs in the link and mobile link attribute columns.
  • The redirect link may be placed in the link or mobile link columns.
  • 3.9 MB
  • 39 MB
  • 3.9 GB
  • 39 GB
  • Create a campaign
  • Select ‘Sell products from your catalog’
  • Select ‘Smart Shopping’
  • Choose your store market
  • Select ‘Campaign settings
  • Create Responsive Ad
  • Product match count report
  • Product dimension report
  • Product partition report
  • Product search term report
  • Sale price
  • Price
  • Availability
  • Description
  • Title
  • Using the reporting tab in the Microsoft Advertising User Interface
  • Via universal event tracking tag
  • Via the keyword planner
  • Via Microsoft Advertising editor
  • Benchmark bids
  • Each of your competitor’s individual bids on that product
  • Impression share
  • Benchmark click-through rate
  • How many offers are not targeted with bids in a campaign.
  • How many offers are targeted with bids in a campaign.
  • How many offers are not targeted with filters in a campaign.
  • How many offers are targeted with filters in a campaign.
  • By creating a local product feed in Microsoft Merchant Center.
  • In the Microsoft User Interface: Tools, Shared library, Product inventory feed.
  • By setting up an automated feed from ‘Google my Business’.
  • In the Microsoft User Interface: Import, Product inventory feed.
  • Pulls up-to-date product information from your website.
  • Allows you to keep running your ads for out-of-stock items.
  • Prohibits running ads for out-of-stock items.
  • Maximize clicks
  • Target return on advertising spend
  • Enhanced cost per click
  • Do not bid on granular product groups
  • Bid higher on all product ‘catch-all’ product groups
  • Break out product groups by value, then bid accordingly
  • The more granular your product group, the lower the bid
  • Make their all products ‘catch-all’ bid double their item ID bids
  • Have lower bids and a low campaign priority setting
  • Increase their bids
  • Never bid on ‘all products
  • True
  • False
  • Using Bing Webmaster Tools
  • Via universal event tracking tag
  • Upload a CSV of the website pages via file tranfser protocol to the Microsoft Advertising User Interface.
  • Import via Google Search Console
  • Reduce your bids
  • Never bid on product SKU product groups
  • Increase your bids
  • Leave it the same
  • Their images should not contain watermarks.
  • Their images should have a maximum size of 220px by 220px.
  • They should use promotion text in the images.
  • Their images should contain a ‘pop’ effect using a white background.
  • Product category
  • Product type
  • Custom labels
  • Custom product IDs
  • Manual cost per click
  • Target impression share
  • Maximum clicks
  • Enhanced cost per click
  • Ads do not require a store name.
  • Ads do not contain images.
  • Ads are created from product feed data.
  • Ads are automatically created from your website content.
  • Settings tab
  • Microsoft Merchant Center
  • Campaign grid
  • Reports tab
  • True
  • False
  • 4 Labels
  • 5 Labels
  • 10 Labels
  • 14 Labels
  • Store issues in the store summary page.
  • Feed tab in the store summary page.
  • Product Issues tab in the store summary page.
  • Product performance tab in the store summary page.
  • They are attempting to claim an unverified domain.
  • Contoso Widqets’ domain has been correctly verified.
  • They are identified as an adult advertiser.
  • There is no real privacy policy on their website.
  • Provide store location data
  • Upload online product information
  • Upload inventory information
  • Enable the Shopping campaign into LIA
  • Enables an advertiser to keep fresh data.
  • Enables an advertiser to use one feed file for Google and Microsoft Advertising.
  • Enables an advertiser to import search campaigns and feed files in one import.
  • Enables an advertiser to import product offers.
  • Enhanced cost per click
  • Maximize Conversions
  • Maximize clicks
  • Target return on advertising spend
  • Import using the Facebook Import tool.
  • Create a new shopping campaign in Microsoft Advertising User Interface.
  • Copy a search campaign in Microsoft Advertising Editor.
  • Import using your Google Shopping campaign.
  • True
  • False
  • Product share of voice report
  • Website URL (publisher) report
  • Destination URL report
  • Product search term report

Introduction to Microsoft Advertising Shopping

Microsoft Advertising Shopping, formerly known as Bing Shopping Campaigns, is a service provided by Microsoft that allows businesses to advertise their products across the Microsoft Search Network. Here’s a brief overview:

  1. Product Ads: These ads appear in search results on Bing, MSN, and other Microsoft-owned platforms when users search for relevant products. They include an image of the product, title, price, and store name.
  2. Campaign Management: Similar to Google Shopping, advertisers can create Shopping campaigns to promote their products. These campaigns are managed through the Microsoft Advertising platform, where you can set budgets, bids, and targeting options.
  3. Product Feed: Just like other shopping ad platforms, you need to upload a product feed containing detailed information about your products. This includes attributes like product ID, title, description, price, and availability.
  4. Bidding: Advertisers bid on relevant keywords and pay for clicks on their ads. The performance of your ads is influenced by your bid amount, ad quality, relevance, and other factors.
  5. Audience Targeting: Microsoft Advertising allows you to target specific audiences based on demographics, location, device type, and other criteria to reach your target market effectively.
  6. Reporting and Analytics: The platform provides insights into your campaign performance, including metrics like clicks, impressions, conversions, and return on ad spend (ROAS), allowing you to optimize your campaigns for better results.

Overall, Microsoft Advertising Shopping provides an opportunity for businesses to reach potential customers searching for products on Bing and other Microsoft platforms, offering a competitive alternative to Google Shopping campaigns.

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