Microsoft Advertising Shopping Certification Exam Answers

Microsoft Advertising Shopping Exam Quiz Answers

Question 1: Which of the following statements describe the benefits of setting up a Smart Shopping Campaign?

• Saves you time.
• Serves product ads on search and responsive ads on native.
• Combines a streamlines and simple campaign structure with automated optimizations at a query level.
• Allows you to have tight control over your optimization levers.

Question 2: In a shopping campaign, bidding should be higher when reaching a more granular level.

• True
• False

Question 3: Microsoft Shopping Campaigns serve on mobile devices.

• True
• False

Question 4: Price drop extensions work on both search and product ads.

• True
• False

Question 5: Contoso Candies wants to change its store name in the Microsoft Merchant Center. Who can amend the store name?

• Online contoso Candies
• Microsoft Advertising support team
• No one can change a store name after it is created
• Contoso Candies and support

Question 6: Smart Shopping Campaigns take precedence over standard shopping campaigns.

• True
• False

Question 7: Which of the following are benefits of utilizing local inventory ads?

• Highlight products which are for sale online only.
• Promote products that are only available in store.
• Highlight your brick-and-mortar store locations.
• Increase traffic both online and in your physical stores.

Question 8: What are some best practices when trying to optimize your description in the product feed?

• Ensure the ad product description is similar to the description of the product on the landing page
• Ensure the description is accurate to the product.
• Use HTML coding in the field to avoid description errors.
• Include all relevant keywords in the description.

Question 9: Where do you go in the Microsoft Advertising User Interface to carry out a merchant center import?

• Import, Import from file
• Merchant Center, Store, Import
• Merchant Center, Import from Google Ads
• Import, Import from Google Ads

Question 10: Nicole has verified her domain with universal event tagging for other Microsoft Advertising products, but will still need to verify her domain again for Microsoft Shopping.

• True
• False

Question 11: Your shopping feed file expires after 30 days unless refreshed or updated.

• True
• False

Question 12: Contoso Pet Supplies wants to run a report that shows negative keywords and the products they are preventing from showing. Which report should they run?

• Website URL report
• Product match count report
• Product negative keyword conflict report
• Search term report

Question 13: Both Product_Type and Product_Category attributes recognize which sign as their delimiter?

• “_” (Underscore)
• “>” (Greater than)
• “<” (Less than)
• “-” (Hyphen)

Question 14: Which of the following are required attributes when creating a shopping feed? Select all that apply.

• Product type
• Price
• Description
• Product category

Question 15: Contoso Pet Supplies has noticed a recent dip in impressions in their shopping campaign and want to explore. Where can they do this?

• Product issues tab in the store summary page.
• Feed issues tab in the store summary page.
• Store issues tab in the store summary page.
• Product performance tab in the store summary page.

Question 16: Which of the following statements is true about shopping campaigns? Select all that apply.

• Bidding is based on products.
• Search queries are matched to keywords.
• Advertisers bid on keywords.
• Ads are created from product feed data.

Question 17: Which of the following are acceptable feed file types? Select all that apply.

• GZ
• XLS
• TXT
• ZIP

Question 18: The products rating feed file is contained in the shopping feed file.

• True
• False

Question 19: Contoso Hair Supplies wants to run a report that shows performance data such as clicks, impressions, and conversions for each product group in their feed. Which report should they run?

• Product match count report
• Product partition report
• Product dimension report
• Product search term report

Question 20: Contoso Jewelry store wants to review the import status of their most recent Google Merchant Center import. Where will they find this in the Microsoft Advertising User Interface?

• In the Summary tab in their Microsoft Merchant Center Store.
• In the Feeds tab in their Microsoft Merchant Center Store.
• In the import tab in their Microsoft Merchant Center Store.

Question 21: The store name in a product ad is taken from the advertiser’s product feed.

• True
• False

Question 22: Contoso Bikes have forgotten to update, or re-upload, their product feed file. After how long will their feed file expire if it’s not updated or re-uploaded?

• 1 Day
• 7 Days
• 30 Days
• 60 Days

Question 23: Contoso Films wants to filter their products. Which of the following attributes cannot be used to filter their products in a shopping campaign?

• Price
• Condition
• Product type
• Product category

Question 24: Contoso Jewelry Store wants to start using product ads and Microsoft Shopping Campaigns from scratch. What is the correct sequence of steps they need to follow in order to do this?

• Claim their domain
• Create a Microsoft Merchant Center Store
• Create and upload a product feed
• Create their shopping campaign

Question 25: What is the warning symbol when looking at product issues in the store summary page?

• An orange circles
• An orange triangle
• A red circle

Question 26: Contoso Cameras wants to run ads that have rich product information, including a product image and store name. What types of ads should they create?

• Responsive search ads
• Expanded text ads
• Product ads
• Dynamic search ads

Question 27: Ted wants to create a store in the Microsoft Advertising User Interface (UI). Where does Ted need to go in the Ul to do this?

• Bing ads editor
• Keyword planner
• Reports tab
• Microsoft Merchant Center

Question 28: Contoso Kitchen Supplies are running product ads. When a searcher clicks on their ad, which of the following happens? Select all that apply.

• Contoso Kitchen Supplies will be charged per 1000 impressions of their product ad.
• Contoso Kitchen Supplies will be charged on a cost per click basis.
• The ad expands into a pop-up description of the product within the search engine results page.
• The searcher will be sent to the Contoso Kitchen Supplies’ website.

Question 29: A product appears in both a high priority (campaign A) with a bid of $1, and low priority (campaign B) with a bid of $10. Which will be used for a relevant query?

• Neither because it is a duplicate conflict.
• The platform will alternate.
• Campaign A
• Campaign B

Question 30: Which of the following is an optional attribute when creating your product feed?

• Description
• Price
• Image link
• Sale price

Question 31: When looking at product issues in the store summary, what is the symbol for an error?

• An orange circles
• An orange triangle
• A red circle

Question 32: How does Microsoft Advertising define impression share?

• The total number of impressions.
• The number of times your ad is shown.
• The percentage of time your ad shows up higher than your competitors.
• The number of times an ad is shown divided by the total number of impressions.

Question 33: Contoso Clothing has frequent updates to the sale price and product availability attributes for specific products in their campaign. They also do not have an APl set up. Which of the following is Contoso Clothing’s best option?

• Submit their full product feed with these updates when they reach the 30-day threshold.
• Submit these updates via a product inventory update feed.
• Submit their full product feed every hour.
• Submit their full product feed to make these updates.

Question 34: Clicks on product ads are charged on what basis with Microsoft Advertising?

• Cost per click
• Cost per acquisition
• Cost per thousand impressions

Question 35: Which report should you run to see what your audience is searching for when your product ads are shown?

• Search term report
• Product partition report
• Product dimension report
• Negative keyword conflict report

Question 36: Which of the following advertisers would NOT be eligible to use Microsoft Shopping Campaigns? Select all that apply.

• An online cat products store.
• An adult online retailer.
• An offline only apparel retailer.
• An online hair products retailer.

Question 37: Which of the following are examples of product ad enhancements? Select all that apply.

• Free shipping
• Product condition
• Merchant promotions
• Product weight extension

Question 38: Which of the following are useful Microsoft Advertising reports for your shopping campaigns? Select all that apply.

• Product image report
• Product partition report
• Product dimension report
• Product GTIN report

Question 39: When a new shopping campaign is created, an ad group with a product group is created by default. What type of product group is this?

• An ‘all products’ product group.
• A targeted products’ product group.
• An ‘excluded products’ product group.
• An ‘all feeds’ product group.

Question 40: Contoso Kitchens wants to implement product ratings but do not have a feed file for this. They’ve heard that ratings from one supplier do not require an additional feed. Which supplier is this?

• Feefo
• Bazaarvoice
• Trustpilot
• Reevoo

Question 41: Contoso Cameras Inc. is adding a merchant promotion to its ad for 10% off. What clickable text will be added to Contoso Cameras’ ad to highlight the promotion?

• 10% off
• Price drop
• Price reduction
• Special offer

Question 42: Product ads contain which of the following? Select all that apply.

• Product price
• An online cat products store.
• Sitelink extensions
• A product images

Question 43: Which of the following statements about the redirect URL attributes in a product feed file is true? Select all that apply.

• it should eventually link to the same landing page as the link/mobile link columns.
• Is the URL of the landing page where the customer eventually ends up.
• it will override URLs in the link and mobile link attribute columns.
• The redirect link may be placed in the link or mobile link columns.

Question 44: What is the Microsoft Advertising product ad maximum file size for the product image?

• 3.9 MB
• 39 MB
• 3.9 GB
• 39 GB

Question 45: Brian has a new product and wants to set up a Smart Shopping campaign. What is the correct sequence of steps Brian needs to follow in order to do this? Organize the options in the correct order.

• Create a campaign
• Select ‘Sell products from your catalog’
• Select ‘Smart Shopping’
• Choose your store market
• Select ‘Campaign settings
• Create Responsive Ad

Question 46: Amelia wants to run a report that shows performance data such as clicks, impressions, and conversions for each product in the feed. Which report should Amelia run?

• Product match count report
• Product dimension report
• Product partition report
• Product search term report

Question 47: When Contoso Clothing is submitting partial feed updates, which of the following attributes can be updated without editing their full feed? Select all that apply.

• Sale price
• Price
• Availability
• Description
• Title

Question 48: Which of the following is a way to verify your domain when setting up Microsoft Advertising shopping?

• Using the reporting tab in the Microsoft Advertising User Interface
• Via universal event tracking tag
• Via the keyword planner
• Via Microsoft Advertising editor

Question 49: Which of the following Share of Voice attributes can you include in the product dimension report? Select all that apply.

• Benchmark bids
• Each of your competitor’s individual bids on that product
• Impression share
• Benchmark click-through rate

Question 50: What does the non-targeted report in ‘store issues’ tell you?

• How many offers are not targeted with bids in a campaign.
• How many offers are targeted with bids in a campaign.
• How many offers are not targeted with filters in a campaign.
• How many offers are targeted with filters in a campaign.

Question 51: Contoso Cameras wants to submit local product information for their local inventory ads. How do they do this?

• By creating a local product feed in Microsoft Merchant Center.
• In the Microsoft User Interface: Tools, Shared library, Product inventory feed.
• By setting up an automated feed from ‘Google my Business’.
• In the Microsoft User Interface: Import, Product inventory feed.

Question 52: What are the benefits to opting-in to the automatic item updates in your Microsoft Shopping Campaigns’ feeds?

• Pulls up-to-date product information from your website.
• Allows you to keep running your ads for out-of-stock items.
• Prohibits running ads for out-of-stock items.

Question 53: Hugo is setting up a new shopping campaign for a new product line. Which bid strategy can Hugo use if using a third-party bid management tool?

• Maximize clicks
• Target return on advertising spend
• Enhanced cost per click

Question 54: Which of the following is a best practice for shopping campaign structures?

• Do not bid on granular product groups
• Bid higher on all product ‘catch-all’ product groups
• Break out product groups by value, then bid accordingly
• The more granular your product group, the lower the bid

Question 55: Contoso Toys has decided to create a “catch-all” campaign with an all-products product group in it. As a best practice, how should they bid in this scenario?

• Make their all products ‘catch-all’ bid double their item ID bids
• Have lower bids and a low campaign priority setting
• Increase their bids
• Never bid on ‘all products

Question 56: When creating a new shopping campaign you select ‘sell products from your catalog’ as your campaign goal. After this you select your campaign subtype, and can choose between Smart Shopping, Standard Shopping, or Dynamic Shopping.

• True
• False

Question 57: Zoe is setting up Microsoft Advertising Shopping. Select three ways in which Zoe can verify her domain. Select all that apply.

• Using Bing Webmaster Tools
• Via universal event tracking tag
• Upload a CSV of the website pages via file tranfser protocol to the Microsoft Advertising User Interface.
• Import via Google Search Console

Question 58: How is it generally recommended you bid on product SKU product groups?

• Reduce your bids
• Never bid on product SKU product groups
• Increase your bids
• Leave it the same

Question 59: Contoso Cameras are collecting images and image links for their product feed file. What are some product image best practices they should adhere to? Select all that apply.

• Their images should not contain watermarks.
• Their images should have a maximum size of 220px by 220px.
• They should use promotion text in the images.
• Their images should contain a ‘pop’ effect using a white background.

Question 60: Contoso Cameras wants to group their products into the following sets: high margin products, special offers, and seasonal offers. Which feed field can they use to do this?

• Product category
• Product type
• Custom labels
• Custom product IDs

Question 61: Which of the following bid strategies allow you to set your own bids? Select all that apply.

• Manual cost per click
• Target impression share
• Maximum clicks
• Enhanced cost per click

Question 62: Which of the following statements is true about shopping campaigns?

• Ads do not require a store name.
• Ads do not contain images.
• Ads are created from product feed data.
• Ads are automatically created from your website content.

Question 63: Contoso Cameras’ campaigns have been running for six weeks. Where can they find reporting and analysis for their shopping campaigns? Select all that apply.

• Settings tab
• Microsoft Merchant Center
• Campaign grid
• Reports tab

Question 64: Contoso Foods are creating a shopping feed and completing the product category field. Microsoft Advertising supports the use of both string such as Electronics > Communications> Telephony > Mobile Phones and Product Category IDs such as ‘267’.

• True
• False

Question 65: How many custom label attributes can you add for each product?

• 4 Labels
• 5 Labels
• 10 Labels
• 14 Labels

Question 66: Contoso Cameras is seeing that their products are being rejected and want to learn why. Where can they go to find this information?

• Store issues in the store summary page.
• Feed tab in the store summary page.
• Product Issues tab in the store summary page.
• Product performance tab in the store summary page.

Question 67: Contoso Widgets is a new advertiser creating a new store in Microsoft Merchant Center and their store is rejected. What are possible reasons for this? Select all that apply.

• They are attempting to claim an unverified domain.
• Contoso Widqets’ domain has been correctly verified.
• They are identified as an adult advertiser.
• There is no real privacy policy on their website.

Question 68: Contoso Lighting wants to set up Local Inventory Ads (LIAs) for their Microsoft Shopping Campaigns. In what order should the following steps be taken to set up them up? Organize the options in the correct order.

• Provide store location data
• Upload online product information
• Upload inventory information
• Enable the Shopping campaign into LIA

Question 69: How can using the Google Merchant Center import tool benefit an advertiser? Select all that apply.

• Enables an advertiser to keep fresh data.
• Enables an advertiser to use one feed file for Google and Microsoft Advertising.
• Enables an advertiser to import search campaigns and feed files in one import.
• Enables an advertiser to import product offers.

Question 70: Elodie is running shopping campaigns for her new website. Which bid strategies are available to her?

• Enhanced cost per click
• Maximize Conversions
• Maximize clicks
• Target return on advertising spend

Question 71: What are two ways you can create a Microsoft Shopping campaign?

• Import using the Facebook Import tool.
• Create a new shopping campaign in Microsoft Advertising User Interface.
• Copy a search campaign in Microsoft Advertising Editor.
• Import using your Google Shopping campaign.

Question 72: You can use the search term report for shopping campaigns.

• True
• False

Question 73: Contoso Shoes want to explore which websites their product ads have appeared on. Which report should they run?

• Product share of voice report
• Website URL (publisher) report
• Destination URL report
• Product search term report

Introduction to Microsoft Advertising Shopping

Microsoft Advertising Shopping, formerly known as Bing Shopping Campaigns, is a service provided by Microsoft that allows businesses to advertise their products across the Microsoft Search Network. Here’s a brief overview:

1. Product Ads: These ads appear in search results on Bing, MSN, and other Microsoft-owned platforms when users search for relevant products. They include an image of the product, title, price, and store name.
2. Campaign Management: Similar to Google Shopping, advertisers can create Shopping campaigns to promote their products. These campaigns are managed through the Microsoft Advertising platform, where you can set budgets, bids, and targeting options.
3. Product Feed: Just like other shopping ad platforms, you need to upload a product feed containing detailed information about your products. This includes attributes like product ID, title, description, price, and availability.
4. Bidding: Advertisers bid on relevant keywords and pay for clicks on their ads. The performance of your ads is influenced by your bid amount, ad quality, relevance, and other factors.
5. Audience Targeting: Microsoft Advertising allows you to target specific audiences based on demographics, location, device type, and other criteria to reach your target market effectively.
6. Reporting and Analytics: The platform provides insights into your campaign performance, including metrics like clicks, impressions, conversions, and return on ad spend (ROAS), allowing you to optimize your campaigns for better results.

Overall, Microsoft Advertising Shopping provides an opportunity for businesses to reach potential customers searching for products on Bing and other Microsoft platforms, offering a competitive alternative to Google Shopping campaigns.