Ethik Shark Tank India Season 1

by IndiaSuccessStories February 21, 2024

written by IndiaSuccessStories February 21, 2024 0 comment

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Ethik Shark Tank India Season 1

Pitch no 58 with company details

Ethik

With its superior non-leather products, Ethik is India’s premium non-leather brand and is redefining the country. Certain materials that resemble leather have been produced in the lab via the use of science, technology, and creativity. Peta-approved vegan products created by “Ethik” are made with these kinds of textiles.

Founder of Ethik

Pankaj Khabiya, 34, and Bharat Ranka, 31, are residents of Banglore, the city where the startup takes place. They are the brand’s co-founders, Ethik.

Ethik Funding Round

Company Name	Ethik
Shark Tank India Season	1
Episode No	18
Season No	1
Brand	Ethik
Idea	Leather-free Shoes
Original Ask	15 lakhs for 5% equity
Deal	No Deal
Invested By:	——

The Pitch:

Ethik entered the tank with a mission to challenge the status quo of the footwear industry by offering stylish and sustainable alternatives to traditional leather shoes. Their innovative approach combined fashion with ethics, leveraging innovative materials and production techniques to create a range of high-quality, cruelty-free shoes. Ethik sought to address the environmental and ethical concerns associated with leather production, providing consumers with an eco-friendly and compassionate choice without compromising on style or quality.

The Deal:

Despite their innovative concept and the increasing demand for sustainable products, Ethik left the tank without securing an investment. While the Sharks recognized the potential of their brand and the importance of sustainability in today's market, they ultimately decided not to move forward with a deal. This outcome underscores the challenges and competitive dynamics of the fashion industry, where factors such as brand differentiation, market positioning, and consumer preferences play a crucial role in investor decisions.

Conclusion:

Ethik's journey on Shark Tank India Season 1 serves as a reminder of the complexities and opportunities inherent in the intersection of fashion, sustainability, and ethics. While their pitch showcased the potential of leather-free shoes to disrupt the footwear industry, securing investment in a competitive market requires more than just a compelling product. Despite the setback, Ethik remains committed to their mission of promoting sustainability and ethical practices in the fashion industry, continuing to innovate and inspire change in the way we think about footwear.

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Ethik Shark Tank India Season 1

Ethik

Founder of Ethik

Ethik Funding Round

The Pitch:

The Deal:

Conclusion:

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