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Kitsons Shark Tank India Season 2

by IndiaSuccessStories
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Kitsons Shark Tank India Season 2 Got No Deal from the sharks.

Kitsons Shark Tank India Season 2

Pitch no 143 with company details


Genuine, unique, and top-of-category products are what KITSONS is renowned for producing. In contrast to most stores, 99 percent of the merchandise is imported from Europe or India. In South India, one of the major participants in the organized stationery and toy retail market is KITSONS.

Founder of Kitsons

Lt Col Y Rajasekhar Reddy (Retd), an alumnus of Osmania University’s University College of Engineering, specialized in civil engineering, founded KITSONS.

Kitsons Funding Round

Company Name


Shark Tank India Season


Episode No


Season No





A one-stop shop for toys, gifts, stationery, art and craft and books

Original Ask

10 Crores for 10% Equity


No Deal

Invested By:


At the heart of Kitsons' idea was the belief that creativity knows no bounds and that every individual, regardless of age or background, deserves access to tools and resources that inspire exploration, innovation, and self-expression. By curating a diverse and engaging collection of products spanning various categories, Kitsons aimed to cultivate a vibrant community of artists, creators, and enthusiasts while providing unparalleled value and convenience to its customers.

The Pitch:

Kitsons entered the tank with a bold vision to revolutionize the retail landscape by offering a comprehensive range of toys, gifts, stationery, art and craft supplies, and books, all under one roof. Their one-stop-shop concept aimed to cater to the diverse needs and interests of customers while fostering creativity, imagination, and joy. With an ambitious ask of 10 Crores for 10% equity, Kitsons aimed to secure the necessary investment to scale its operations and expand its presence in the market.

The Deal:

Despite the grandeur of its vision and the potential of its multifaceted retail concept, Kitsons left the tank without securing a deal. While the sharks acknowledged the merit of its business model and the appeal of its all-inclusive approach, factors such as valuation, scalability, or market saturation may have influenced their decision to pass on the opportunity.


Kitsons' appearance on Shark Tank India Season 2, Episode 44 underscores the importance of innovation, convenience, and customer-centricity in the retail industry. While their pitch may not have resulted in a deal, Kitsons' commitment to fostering creativity, imagination, and joy through its diverse array of products serves as a testament to the transformative power of play and exploration in shaping meaningful experiences and connections.

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