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Isak Fragrances Shark Tank India Season 1

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Isak Fragrances Shark Tank India Season 1 Got 50 Lakhs Funding in Exchange of 50% Equity by Peyush Bansal.

Isak Fragrances Shark Tank India Season 1

Pitch no 82 with company details

Isak Fragrances

Isak Fragrances is a modern fragrance brand that provides men and women in India with the greatest and most advanced perfumery trends.

Founder of Isak Fragrances

Vidushi Vijayvergiya, the founder and CEO of ISAK Fragrances, began her journey as a perfumer and serial entrepreneur in Switzerland, France, and India with a keen interest in and investigation of fragrance customization. It let her realize the true potential that perfumery manufactured in India has on a global scale.

Isak Fragrances Funding Round

Company Name

Isak Fragrances

Shark Tank India Season


Episode No


Season No



Isak Fragrances



Original Ask

50 lakhs 8% Equity


50 lakhs 50% Equity

Invested By:

Peyush Bansal

At the heart of Isak Fragrances' pitch was a passion for creating captivating olfactory experiences that transcended boundaries and captivated the senses. Their perfumes were more than just scents; they were stories waiting to be told, journeys waiting to be experienced, and memories waiting to be made. By drawing inspiration from India's rich cultural heritage and natural beauty, Isak Fragrances sought to create perfumes that resonated with people from all walks of life, celebrating diversity and individuality.

The Pitch:

Isak Fragrances showcased their exquisite collection of perfumes, each crafted with meticulous attention to detail and inspired by the rich tapestry of Indian culture and heritage. From floral and fruity to woody and oriental, Isak Fragrances offered a diverse range of scents designed to evoke emotions, trigger memories, and leave a lasting impression. What set Isak Fragrances apart was their commitment to using natural and sustainable ingredients, ensuring that their products were not only luxurious but also eco-friendly and socially responsible.

The Deal:

Recognizing the immense potential of Isak Fragrances and the compelling value proposition they offered, Peyush Bansal made a bold investment offer that would provide the company with the resources needed to scale their operations and expand their market reach. He agreed to invest 50 lakhs in exchange for a 50% equity stake in Isak Fragrances, giving him a controlling interest in the company and positioning Isak Fragrances for rapid growth and success. With his experience and expertise in building successful businesses, Peyush Bansal was confident in Isak Fragrances' ability to disrupt the fragrance industry and carve out a lucrative niche for themselves in the global market.

Investors Behind Isak Fragrances

Peyush Bansal: With the support of Peyush Bansal's substantial investment, Isak Fragrances was well-positioned to embark on their journey to redefine the world of perfumery. The infusion of capital would enable Isak Fragrances to expand their product line, invest in marketing and branding initiatives, and establish a robust distribution network to reach customers across India and beyond. With their unique blend of creativity, craftsmanship, and sustainability, Isak Fragrances was poised to make a significant impact on the fragrance industry and delight customers with their captivating scents and memorable olfactory experiences.


Isak Fragrances' success on Shark Tank India Season 1 is a testament to the power of innovation, passion, and entrepreneurship in driving positive change and creating lasting value. By offering high-quality, sustainable perfumes that celebrate India's cultural heritage and natural beauty, Isak Fragrances is not only redefining the fragrance industry but also inspiring people to embrace their individuality and express themselves through scent. With the backing of Peyush Bansal's investment, Isak Fragrances is poised to become a household name and a force to be reckoned with in the global fragrance market, leaving an indelible mark on the world of perfumery for years to come.

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