IN A CAN Shark Tank India Season 1
IN A CAN
In the Indian market, the InACan experience is a novel idea. Tasty, low-calorie cocktails that are ready to drink right out of the refrigerator. With every InACan cocktail, you can enjoy the lovely snap of a can, the noises of the drink fizzing, pleasant aromas that tickle your nose, and a fantastic, gratifying flavor that satisfies your cravings!
Founder of IN A CAN
As Sameer and Viraj searched the nation for the ideal team, the InACan adventure began. Fortunately, Varun Sudhakar, a master bartender, was discovered by them who could elevate their offering. Therefore, it took Sameer, Viraj, and Varun nine months, fifteen thousand kilometers of road travel, and three states to find the perfection required to create InACan. The InACan technique was designed with these delicious cocktails in mind in every way. This includes creating five different drink recipes, creating a semi-automatic can seamer machine, and designing picture-perfect packaging.
IN A CAN Funding Round
Company Name | IN A CAN |
Shark Tank India Season | 1 |
Episode No | 20 |
Season No | 1 |
Brand | IN A CAN |
Idea | Can Cocktails |
Original Ask | 50 lakhs 2% Equity |
Deal | 1 Crore for 10% equity |
Invested By: | Ashneer Grover, Namita Thapar, Anupam Mittal, Aman Gupta and Peyush Bansal |
At the heart of IN A CAN's pitch lay a passion for mixology and a commitment to craftsmanship. Their cocktails were carefully crafted by expert mixologists, ensuring a perfect balance of flavors and a premium drinking experience with every sip. By offering cocktails in portable, single-serve cans, IN A CAN aimed to provide consumers with a convenient and hassle-free way to enjoy their favorite drinks anytime, anywhere. With an emphasis on quality, innovation, and convenience, IN A CAN sought to disrupt the traditional cocktail market and appeal to a wide range of consumers.
The Pitch:
IN A CAN's pitch aimed to shake up the beverage industry by offering a range of premium cocktails conveniently packaged in sleek, portable cans. Their lineup of handcrafted cocktails featured classic favorites and contemporary creations, each expertly blended using high-quality ingredients and artisanal techniques. With a focus on delivering exceptional taste and convenience, IN A CAN sought to redefine the cocktail experience and cater to modern consumers' on-the-go lifestyle.
The Deal:
Impressed by IN A CAN's innovative concept and the potential for growth in the beverage industry, Ashneer Grover, Namita Thapar, Anupam Mittal, Aman Gupta, and Peyush Bansal saw an opportunity to invest in a venture with significant upside. They offered 1 crore for a 10% equity stake, recognizing the value of IN A CAN's premium cocktails and their potential to capture a share of the growing ready-to-drink beverage market. This strategic investment not only provided IN A CAN with the capital needed to scale their operations but also brought on board investors with a shared vision for innovation and excellence in the beverage industry.
Investors Behind IN A CAN
Ashneer Grover, Namita Thapar, Anupam Mittal, Aman Gupta and Peyush Bansal: IN A CAN enthusiastically accepted the offer from Ashneer Grover, Namita Thapar, Anupam Mittal, Aman Gupta, and Peyush Bansal, marking a significant milestone in their journey to disrupt the beverage market with their innovative cocktail concept. With the backing of strategic investors who shared their passion for mixology and innovation, IN A CAN was well-equipped to expand its product line, enter new markets, and establish itself as a leader in the rapidly evolving ready-to-drink beverage segment.
Conclusion:
The success of IN A CAN on Shark Tank India Season 1 highlights the growing demand for convenient and high-quality beverage options in today's market. By offering premium cocktails in portable cans, IN A CAN is poised to capture the attention of consumers seeking convenience without compromising on taste or quality. With the support of investors Ashneer Grover, Namita Thapar, Anupam Mittal, Aman Gupta, and Peyush Bansal, IN A CAN is well-positioned to capitalize on this opportunity and redefine the way people enjoy cocktails in India and beyond.