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HubSpot SEO II Certification Exam Answers

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HubSpot SEO II Certification Exam Answers

  • Show the CEO the Google Analytics and Search Console reports on how much traffic the company website is getting, their keyword rankings, and their click-through rate.
  • Create a slide deck presentation on content marketing and why it’s important to be constantly churning out fresh content for Google.
  • Gather data about the search volume for the keywords Liam wants to create content for, showing the CEO the potential search visibility, clicks, and leads they might gain by following this strategy.
  • Putting the user at the center of everything you do
  • Making your work accessible to people outside the SEO field
  • Following SEO blogs, newsletters, and social media
  • Tying your actions back to business goals
  • So, you can better communicate with your colleagues and/or clients.
  • So, you can anticipate how trends and updates might affect your website.
  • So, you can become a subject matter expert in your business’ niche.
  • It isn’t important to keep track of trends and updates in your business’ niche.
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  • The process of researching your business competitors to find out how you can beat them in the market
  • The process of generating reports on the search impressions, clicks, and click-through rate of web pages
  • The process by which you analyze the different keyword opportunities on your website
  • The process of identifying the strengths and weaknesses of you and your competitors’ SEO
  • Discover your competitors’ winning strategies
  • Benchmark your current SEO performance
  • Reveal any competitor gaps or weaknesses
  • Identify areas of improvement in your SEO strategy
  • True
  • False
  • The phrases that your competitors are ranking for, but you aren’t
  • The keywords that you currently aren’t targeting
  • The phrases that don’t have a lot of search traffic
  • The search phrases that your website does not rank for
  • To capitalize on your competitors’ weaknesses
  • To stay up-to-date on trends in search
  • To optimize the strengths of your website
  • To improve the weak areas of your site
  • True
  • False
  • Which goals are being completed (e.g., form submissions, pages visited, or events triggered)
  • Which pages attribute to the most goal completions and their conversion rates
  • The proportion of goal completions in comparison with overall page visits
  • All of the above
  • 1 month
  • 3 months
  • 6 months
  • 12 months
  • Bounce rate
  • Average time on page
  • Goal completions
  • Organic search impressions
  • Percent exits
  • Keyword rank in Ahrefs
  • Content to leads in HubSpot
  • Goal completions in Google Analytics
  • Clicks to impressions to CTR in Google Search Console
  • A goal completion report, which shows which pages are generating the most form submissions
  • A content to leads report, that shows which pages are converting the most leads
  • A keyword rank report, which shows the overall web presence of their keywords
  • A top pages report, which shows which pages are generating the most traffic to their website
  • Protocol changes
  • Domain name changes
  • Hosting provider changes
  • URL path changes
  • Making fewer changes at once decreases the risks of errors.
  • Google recommends migrating large sites in sections if possible.
  • It can be less expensive for the business.
  • There are no advantages to migrating a site in sections.
  • Use 301 redirects for top-priority pages that you want Google to index first. Use 302 redirects for lower-priority pages which can be indexed later.
  • Use 301 redirects all the time. There are no proper use cases for 302 redirects.
  • Use 301 redirects when the change is not permanent. Use 302 redirects when the old URL is moving permanently to the new URL.
  • Use 301 redirects when the old URL is moving permanently to the new URL. Use 302 redirects when the change is not permanent.
  • She should redirect all orphan pages to the website homepage.
  • She should redirect each orphan page to its parent category page or the most relevant similar page.
  • She should not redirect these pages.
  • True
  • False
  • On the day when the site historically has its highest traffic to maximize the visibility of the new site
  • On a weekday between 6PM and 11PM
  • On a day that will have the least impact on your business revenue, ideally during off-peak hours
  • It doesn’t matter what day or time you execute a site migration; they will all have the same effect.
  • Pre-migration
  • During the migration
  • Post-migration
  • There is no identified stage for benchmarking site performance metrics.
  • True
  • False
  • 200
  • 300
  • 400
  • 500
  • Websites with less than 1,000 pages
  • Websites with over 10,000 pages
  • Websites in regulated industries
  • All of the above
  • Duplicate content
  • Navigation menus with over 7 items
  • Long redirect chains
  • Infinite spaces
  • Crawling
  • Indexing
  • Ranking
  • Rendering
  • Large code files that could be minified
  • Non-essential JavaScript that could be moved to the footer
  • Large image or video files that could be compressed
  • All of the above
  • To remove extraneous code and empty spaces in HTML and CSS files to improve page performance
  • To reduce a page’s overall download size in order to increase its load speed
  • To reduce the frequency at which a browser needs to download information on a page, increasing its load speed
  • To maximize website caching so a page can load faster
  • Combining text resources
  • Moving render-blocking JavaScript
  • Minifying code files
  • Reducing redirects
  • Combining image resources
  • Server-side caching
  • JavaScript rendering
  • Minification
  • Client-side caching
  • True
  • False
  • Show search engine bots all the pages on a site
  • Prevent search engines from crawling private pages
  • Keep search engine bots from overwhelming server resources
  • Specify the location of your sitemap
  • Intrusive interstitial guidelines
  • Safe browsing
  • Mobile-friendliness
  • Core Web Vitals
  • A pop-up banner, appearing halfway down the page
  • A navigation menu with more than 7 items
  • An embedded video below the page header
  • A non-responsive website design
  • True
  • False
  • The visual stability of a website or how predictable it is to use
  • The length of time it takes for a page to react after a user interacts with it
  • The length of time it takes for the element using the most amount of pixels to render on a user’s screen
  • None of the above
  • True
  • False
  • A technique that involves loading non-critical assets on a page only when needed
  • A type of responsive website design
  • A strategy that involves combining image resources by utilizing image sprites
  • A tactic to improve page speed by loading JavaScript asynchronously
  • Largest Contentful Paint
  • First Input Delay
  • Cumulative Layout Shift
  • It does not help improve any of the Core Web Vitals.
  • The pop-up should appear in at least three different locations on a page to cater to all buyer personas.
  • The pop-up should take up as much space on the page as possible so that users can easily see it.
  • The pop-up should take up a reasonable amount of space on the screen and not prevent users from accessing content.
  • There are no user-friendly ways to use pop-ups and they should be avoided entirely.
  • Website performance; crawlability
  • Crawl budget; mobile-friendliness
  • Site speed; on-page SEO
  • Content; keywords
  • True
  • False
  • Site moves with domain name changes
  • Site moves with URL changes
  • Site moves with infrastructure changes
  • Site moves without URL changes
  • Rendering
  • Bouncing
  • Pogo-sticking
  • Rebounding
  • It can help you outsmart Google.
  • It can help you better communicate the ROI of SEO to your stakeholders.
  • It isn’t important to keep track of Google algorithm updates.
  • It can help you understand how your site has been affected in the past and/or could be affected in the future.
  • To decrease the number of image files that are limiting your load speed
  • To reduce the load time of a page by automatically compressing the size of all images
  • To enhance consistency and ensure that all of your icons match across your entire website
  • Both A and C
  • True
  • False
  • A set of signals that measures a website’s user experience, specifically on mobile devices
  • A set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value
  • A group of metrics Google uses to determine if a website’s content is accessible
  • A report available in Google Search Console that shows which pages are mobile-friendly
  • Creating a URL mapping file
  • Putting together a technical SEO specification
  • Scoping the project to create a project plan
  • Setting benchmarks
  • Browser caching
  • General caching
  • Server-side caching
  • Client-side caching
  • To create a map for Google to follow the redirect path
  • To map out how many 301 vs. 302 redirects you need
  • To map the old site URL to the new site URL
  • To avoid pages being interpreted as soft 404’s
  • A document used during a website migration which captures SEO elements that need to be changed or transferred to the new site.
  • A list of technical SEO issues on a website that need to be resolved, which are gathered during a technical SEO audit.
  • A comprehensive definition list of technical SEO terms to use when communicating with stakeholders.
  • A spreadsheet used during a technical SEO audit which keeps track of metadata on the site
  • Mobile site matching the desktop site
  • Responsive website design
  • Images and videos
  • Avoiding intrusive pop-ups
  • She should stop the technical SEO audit completely and tell her client that she cannot continue until they have resolved the issues with redirecting the HTTP pages to HTTPS.
  • She should explain to her client how redirects work (focusing on how 301 redirects pass “link juice” to new pages), explain how having both HTTP and HTTPS pages creates duplicate content, and how this can negatively affect the site’s performance.
  • She should explain that while improperly implemented redirects can result in a drop in search performance, they are a necessary evil and redirecting the HTTP pages to HTTPS must happen immediately.
  • Visual stability, interactivity, and design
  • Interactivity, mobile-friendliness, and speed
  • Loading, responsive design, and accessibility
  • Loading, interactivity, and visual stability
  • Images and iframes without inline dimensions
  • Large items like YouTube video embeds or image sliders
  • Dynamically injected content
  • Improperly loaded custom webfonts
  • Using custom fonts is looked up unfavorably by Google, as they prefer designers to use exclusively Google fonts to promote their brand. The designer should use Google fonts in order to comply with these guidelines.
  • Using more than two fonts of any kind can confuse users, provide a poor user experience, and increase the page’s LCP. Instead, the designer should use just a single Google font across the entire site.
  • Using more than two custom fonts can cause fonts to flicker on loading, showing a flash of unstyled text. This is a poor user experience and increases the CLS score. Instead, the designer should try to find comparable Google fonts to use.
  • The process of reducing resource size by removing unnecessary comments and spacing in the source code
  • The process of replacing repetitive pieces of code with markers directing to the first instance of that code
  • The process of redirecting large groups of URLs in batches during a site move
  • The process of moving large JavaScript files to the bottom of a page for all non-essential functions
  • There is no solution to keep this functionality and avoid slowing down the page, resulting in decreased performance. Therefore, Jeremiah should recommend that Maria not use it.
  • Use an open-source web bundler to combine all the JavaScript on the homepage, placing it at the bottom of the page.
  • Put the JavaScript that generates the site location in the HTML of the page where it’s needed, and keep non-essential JavaScript in the page footer.
  • 0.1
  • 0.5
  • 1.0
  • 2.5
  • Mariah should educate her client on the value provided by high-quality backlinks, then suggest a strategy of approaching the same sites which link to their competitors and ask for a similar backlink to their website.
  • Mariah should send her client information from popular SEO blogs about backlinks, then propose that she start a cold outreach campaign to 100 relevant websites to ask for links.
  • Mariah should instead focus on content marketing and creating more high-quality blog posts.

Introduction to HubSpot SEO II

HubSpot SEO II is an extension or iteration of the HubSpot platform’s SEO tools, designed to enhance a website’s search engine optimization (SEO) capabilities. HubSpot, a leading provider of inbound marketing and sales software, offers a range of tools to help businesses attract visitors, convert leads, and close customers. In the context of SEO, HubSpot provides various features and functionalities to optimize website content for search engines like Google. Here are some areas you might explore:

Advanced HubSpot SEO Strategies

  1. Content Strategy and Optimization:
    • Topic Clusters and Pillar Pages: Use HubSpot’s Content Strategy tool to create and manage topic clusters. Ensure your pillar pages are comprehensive and link out to related cluster content.
    • Keyword Research: Utilize HubSpot’s SEO tools to identify high-value keywords and integrate them naturally into your content. Regularly update your keyword strategy based on performance data.
  2. On-Page SEO:
    • Meta Tags Optimization: Ensure each page has optimized meta titles and descriptions. Use HubSpot’s SEO recommendations to fine-tune these elements.
    • Header Tags: Properly structure your content with header tags (H1, H2, H3, etc.) to improve readability and SEO.
  3. Technical SEO:
    • Site Audit: Regularly perform site audits using HubSpot’s SEO tools to identify and fix technical issues such as broken links, duplicate content, and slow page speeds.
    • Mobile Optimization: Make sure your site is fully optimized for mobile users, as HubSpot’s tools can help you track mobile performance and make necessary adjustments.
  4. Link Building:
    • Internal Linking: Use HubSpot’s content tools to create a strong internal linking structure that enhances user navigation and spreads link equity throughout your site.
    • External Link Building: Develop a strategy for acquiring high-quality backlinks. HubSpot’s CRM can help you manage outreach efforts and track relationships.
  5. Performance Tracking and Analytics:
    • SEO Reporting: Use HubSpot’s SEO reporting tools to monitor your rankings, organic traffic, and other key metrics. Analyze this data to refine your SEO strategy.
    • A/B Testing: Conduct A/B tests on various elements of your site to see what performs best in terms of SEO and user engagement.
  6. Local SEO:
    • Local Listings: Ensure your business is listed correctly on local directories and Google My Business. HubSpot can help you manage and optimize these listings.
    • Localized Content: Create content that’s tailored to local audiences and incorporates local keywords.
  7. Content Promotion:
    • Social Media Integration: Use HubSpot’s social media tools to promote your content and drive traffic to your site. Engage with your audience to boost visibility and shares.
    • Email Marketing: Leverage HubSpot’s email marketing features to distribute your content and increase its reach.
  8. User Experience (UX) and Engagement:
    • Site Speed: Monitor and improve your site’s load times as this impacts both SEO and user experience. HubSpot provides tools to analyze and enhance site speed.
    • Interactive Elements: Incorporate interactive elements such as quizzes, surveys, or calculators to engage users and keep them on your site longer.

By integrating these advanced strategies into your HubSpot SEO efforts, you can enhance your site’s visibility, improve user engagement, and ultimately drive more organic traffic.

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