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Hammer Lifestyle Shark Tank India Season 1

by IndiaSuccessStories
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Hammer Lifestyle Shark Tank India Season 1 Got 1 Crore Funding in Exchange of 40% Equity Aman Gupta.

Hammer Lifestyle Shark Tank India Season 1

Pitch no 43 with company details

Hammer Lifestyle

Hammer Lifestyle specializes in fast-moving electronic goods (FMEGs) and is a direct-to-consumer (D2C) brand. Hammer was founded in 2019 and initially offered products in four main categories: smartwatches, wireless headphones, wireless earbuds, and truly wireless earbuds. Their range of products has been widened to include IoT and smart wireless devices.

Founder of Hammer Lifestyle

Hammer Lifestyle’s founder and COO. Bangalore, the startup capital, is home to Christ University, where the first generation of entrepreneurs graduated.

Hammer Lifestyle Funding Round

Company Name

Hammer Lifestyle

Shark Tank India Season


Episode No


Season No



Hammer Lifestyle


Smart Audio Products

Original Ask

30 lakhs for 3% equity


1 crore for 40% equity

Invested By:

Aman Gupta

At the core of Hammer Lifestyle's pitch was a dedication to pushing the boundaries of audio technology and design. Their idea revolved around offering consumers a premium audio experience that enhanced their daily lives. By leveraging cutting-edge technology and design innovation, Hammer Lifestyle aimed to deliver products that not only sounded great but also seamlessly integrated into various aspects of modern lifestyles, from work to fitness to leisure.

The Pitch:

Hammer Lifestyle entered the tank with a mission to redefine the audio industry through their range of smart audio products. Their pitch highlighted the increasing demand for innovative audio solutions that seamlessly integrate with modern lifestyles. Hammer Lifestyle aimed to meet this demand by offering a diverse portfolio of smart audio products, including headphones, earbuds, and speakers, that combined superior sound quality with advanced features such as voice control and wireless connectivity.

The Deal:

Impressed by Hammer Lifestyle's vision and the potential of their smart audio products to disrupt the market, Aman Gupta saw an opportunity to invest in a venture with significant growth potential. He offered the full amount of 1 crore in exchange for a substantial 40% equity stake, recognizing the value that Hammer Lifestyle could bring to the audio industry. This strategic investment provided Hammer Lifestyle with the capital needed to accelerate their product development efforts, expand their distribution network, and establish themselves as a leader in the smart audio space.

Investors Behind Hammer Lifestyle

Aman Gupta:Hammer Lifestyle enthusiastically accepted the offer from Aman Gupta, marking a significant milestone in their journey to disrupt the audio industry. With the support of an experienced investor and access to vital resources, Hammer Lifestyle was well-equipped to continue pushing the boundaries of audio technology and delighting consumers with their innovative products.


Hammer Lifestyle's appearance on Shark Tank India Season 1 showcased their commitment to innovation and excellence in the audio industry. With Aman Gupta's investment and support, they are well-positioned to disrupt the market and redefine the way consumers experience audio. As they continue to push the boundaries of technology and design, Hammer Lifestyle has the potential to become a household name synonymous with premium smart audio products.

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