Futr Studios Shark Tank India Season 3

At the heart of Futr Studios' idea lay the recognition of the growing prominence of virtual influencers in shaping consumer perceptions and driving brand engagement. With Kyra, they aimed to tap into this trend by crafting a digital persona with a distinct personality, style, and voice, capable of resonating with target audiences across various demographics. By seamlessly integrating Kyra into social media platforms, marketing campaigns, and virtual experiences, they sought to create authentic connections and foster meaningful interactions between brands and consumers in the digital realm.