P-Tal Shark Tank India Season 3
P-Tal
The goal of P-TAL is to preserve the indigenous Thathera community of Jandiala Guru, Amritsar, who hold the distinction of being the only craftspeople in India to have their craft classified by UNESCO. A group of accomplished artisans known as the Thatheras of Jandiala Guru are experts in the age-old craft of hammering copper and brass sheets into customary utensils.
Founder of P-Tal
Aditya Agrawal and Kirti Goel are P-Tal’s founders.
P-Tal Funding Round
Company Name | P-Tal |
Shark Tank India Season | 3 |
Episode No | 50 |
Season No | 3 |
Brand | P-Tal |
Idea | Copper, Brass, and Bronze Kitchenware |
Original Ask | 50 Lakhs for 1% Equity |
Deal | 1 Crore for 3.2% Equity |
Invested By: | Namita Thapar, Aman Gupta, Anupam Mittal, Vineeta Singh abd Amit Jain |
P-Tal's mission was to honor the rich legacy of metal craftsmanship by offering a range of exquisite kitchenware made from copper, brass, and bronze. From cookware to utensils, each piece was meticulously crafted by skilled artisans using traditional techniques passed down through generations. P-Tal aimed to not only provide functional and durable kitchen essentials but also to elevate the culinary experience with the timeless elegance of metalware.
The Pitch:
With an original ask of 50 Lakhs for 1% equity, P-Tal presented a pitch steeped in tradition and passion. The founders shared their deep-rooted appreciation for the artistry and craftsmanship behind each piece of kitchenware, highlighting the unique properties and benefits of copper, brass, and bronze. They emphasized the growing demand for premium quality and sustainable alternatives in the kitchenware market, positioning P-Tal as a brand that offered both aesthetic appeal and functional excellence.
The Deal:
The sharks were captivated by P-Tal's dedication to preserving heritage craftsmanship and recognized the potential for the brand to carve out a niche in the competitive kitchenware industry. After a round of negotiations, Namita Thapar, Aman Gupta, Anupam Mittal, Vineeta Singh, and Amit Jain collectively offered a monumental deal: 1 Crore for 3.2% equity. This strategic partnership not only provided P-Tal with the necessary capital for expansion but also brought on board a team of seasoned entrepreneurs with a wealth of experience and expertise.
Investors Behind P-Tal
Namita Thapar, Aman Gupta, Anupam Mittal, Vineeta Singh abd Amit Jain: Namita Thapar, Aman Gupta, Anupam Mittal, Vineeta Singh, and Amit Jain's investment in P-Tal marked a significant milestone in the brand's journey towards success. With their backing, P-Tal is poised to showcase the timeless beauty and craftsmanship of copper, brass, and bronze to a wider audience, establishing itself as a leader in premium kitchenware. The infusion of funds and support from the investors will enable P-Tal to scale its operations, expand its product line, and further cement its reputation for excellence in the industry.
Conclusion:
P-Tal's triumphant pitch and monumental deal on Shark Tank India Season 3, Episode 50, underscored the enduring appeal of tradition and craftsmanship in the kitchenware market. As the brand continues to forge ahead, it remains steadfast in its commitment to celebrating heritage craftsmanship and offering timeless elegance to culinary enthusiasts around the world. With the support of its visionary investors, P-Tal is poised to shine brightly and leave a lasting legacy in the kitchenware industry.