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Econiture Shark Tank India Season 2

by IndiaSuccessStories
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Econiture Shark Tank India Season 2 Got No Deal from the sharks.

Econiture Shark Tank India Season 2

Pitch no 43 with company details


Plastic waste is recycled by econiture to create sustainable furniture. Their goods are robust, long-lasting, and distinctive. They have benches, stools, tables, chairs, and other furnishings.

Founder of Econiture

The creators of Econiture are Ashish Modak, Bhushan Boob, Madhur Rathi, and Roshan Pidiyar.

Econiture Funding Round

Company Name


Shark Tank India Season


Episode No


Season No





Plastic recycled Furniture

Original Ask

50 Lakhs for 8% Equity


No Deal

Invested By:


At the heart of Econiture's pitch was a commitment to sustainability and innovation. By repurposing discarded plastic materials, such as bottles and containers, Econiture sought to reduce plastic waste and promote a circular economy. Their furniture not only offered customers stylish and functional pieces for their homes and businesses but also contributed to environmental conservation efforts. Econiture's unique business model appealed to environmentally conscious consumers and businesses looking to invest in sustainable furniture solutions.

The Pitch:

Econiture's pitch revolved around the idea of creating high-quality furniture using recycled plastic materials. With a mission to address the pressing issue of plastic pollution while offering stylish and durable furniture solutions, Econiture aimed to disrupt the traditional furniture industry. Their range included a variety of products, from chairs and tables to outdoor furniture, all crafted with a focus on sustainability and environmental responsibility.

The Deal:

Despite delivering a compelling pitch and showcasing their eco-friendly furniture designs, Econiture ultimately left the tank without a deal. While the investors recognized the brand's potential and applauded its commitment to sustainability, they expressed concerns about the scalability and profitability of the business. Additionally, some investors felt that Econiture's valuation was too high given the competitive nature of the furniture market.


Econiture's appearance on Shark Tank India Season 2, Episode 14, shed light on the importance of sustainability in the furniture industry. While the brand may not have secured investment during their pitch, their commitment to environmental conservation and innovative approach to furniture manufacturing resonated with viewers. As Econiture continues to refine its business model and expand its presence in the market, it has the potential to become a leader in the sustainable furniture space, inspiring others to embrace eco-friendly practices and contribute to a greener, more sustainable future.

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