Amazon Sponsored Ads Foundations Certification Exam Answers

Amazon Sponsored Ads Foundations Exam Quiz Answers

Question 1: Sponsored ads are generally used for which objective?

• To increase brand awareness
• To drive customer loyalty
• To reengage previous customers
• To reach customers with high purchase intent

Question 2: If ASINs are not driving sales in a campaign, what would an advertiser see in the advertising product report?

• high ACOS
• neither of these
• low ACOS

Question 3: Miguel is a seller who wants to drive sales for a line of weedwackers with a headline that reads, “Good gifts for mom.” Which sponsored ad could they use?

• Sponsored Brands
• Sponsored Products

Question 4: Garmend used their advertised product report and found several ASINs with much higher ACOS than the rest of their products. What can they do to help lower the overall ACOS for the campaign?

• increase visibility by adding more keywords
• remove the underperforming ASINs from their campaign
• increase bids on high-performing keywords
• increase visibility by adding ASINs to the campaign

Question 5: If an advertiser’s goal is for campaign efficiency, which ASINs should they avoid using? (Select 2)

• ASINs that have low sales
• ASINs with 5-star reviews
• Best-selling ASINs
• ASINs with 2-star reviews

Question 6: True or false? If an advertiser’s goal is sales efficiency, they should decrease bids on keywords with high ACOS.

• True
• False

Question 7: Where will a customer be directed after clicking on a product featured in a Sponsored Brands ad?

• The brand’s webpage
• The product detail page for that product
• The brand’s campaign landing page
• The brand’s Store

Question 8: Which of the following automatic targeting options would show your ad to shoppers who view the detail pages of products similar to yours?

• loose match
• compliments
• close match
• substitutes

Question 9: Amazon may adjust a bid in real time up to 100% when an ad may be more likely to convert to a sale, and lower a bid when less likely to convert to a sale. What is this describing?

• fixed bids
• automated bidding
• dynamic bids – up and down
• dynamic bids- down only

Question 10: True or false? Cancelled orders are not included in sales attribution metrics.

• True
• False

Question 11: Which best defines a parent ASIN?

• An ASIN under which all of a seller/vendor’s ASINs are grouped.
• An ASIN under which multiple variations of the product are grouped.
• An ASIN under which all products within a category are grouped.
• The first ASIN created in a category.

Question 12: BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer search for “denum jacket.” Based on this, which of the following is a true statement?

• The ad may serve regardless of the misspelling.
• The ad will not serve due to a negative match.
• The ad will definitely serve.
• The ad will not serve due to the misspelling.

Question 13: If Kitchen Smart wants to create a Sponsored Products campaign for their toasters by targeting similar ASINs from other brands, which targeting method should they use?

• None of these
• Geotargeting
• Keyword targeting
• Product targeting

Question 14: Sports Lab would like to target their ads to display to shoppers viewing bicycles with a 4+ star rating. Which sponsored ad could they leverage for this strategy?

• Sponsored Brands
• Sponsored Products

Question 15: Accent Athletics wants to promote their best-selling basketball with creative that showcases just that ASIN. Which sponsored ad could help them ensure they are appearing in shopping results and related product detail pages in order to drive sales? (select all that apply)

• Sponsored Products
• Sponsored Brands

Question 16: Manuel is a seller running a Sponsored Brands campaign for his smartwatch. His CPC bid is $0.85. He is the highest bidder in the auction, with the second highest bid being $0.78. Which of the following is Manuel likely to pay in this instance?

• $0.86
• $0.77
• $0.85
• $0.79

Question 17: True or false? An advertiser can leverage the API to manage their sponsored ad campaign by working with a third-party integration provider.

• False
• True

Question 18: Which of the following options can be used to manage a sponsored ad campaign?

• Bulksheets
• Manually
• API

Question 19: Emilia has set up a sponsored ads campaign with a $10 daily budget. Which of the following is true? (Select 2)

• Emilia will spend $10 for the lifetime of the campaign.
• Emilia may spend less that $10 per day.
• Emilia will spend more than $300 in a 30-day month.
• Emilia may spend up to 10% more per day, but not more than $300 in a 30-day month.

Question 20: True or false? A minimum of 4 product images is suggested for a product to be retail ready.

• True
• False

Question 21: Bianka sees that her client has not been selected to present the Featured Offer (“Buy Box”) on their product. What suggestion(s) should she give to her client? (Select 2)

• ensure the product is in stock
• increase the price of the product
• ensure pricing is affordable
• stop selling the product

Question 22: Lamar recently launched a Sponsored Products campaign to boost sales of a new product, but the only ASIN in the campaign has gone out of stock. What will occur?

• The campaign will end.
• Lamar will be notified, but the campaign will continue to run.
• The campaign will pause until inventory is replenished.
• The campaign will continue to run.

Question 23: Green Star is optimizing their campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?

• decrease bids on low performing keywords
• add negative keywords
• add new keywords
• remove underperforming keywords

Question 24: SpotMark, an Amazon vendor, wants to use a lifetime budget rather than an average daily budget. Which sponsored ad can they use in this case?

• Sponsored Brands
• Sponsored Products

Question 25: Sports Lab wants to increase their overall sales. They will use ____________ to advertise their best-selling product, and ____________ to drive traffic to their entire product offering.

• Sponsored Products, Sponsored Brands
• Sponsored Brands, Sponsored Products
• Sponsored Products, Sponsored Products

Question 26: Talkbotics has been running a campaign for their phone accessories and found it to be under-spending. Which of the following is a suggested approach to optimize the campaign?

• increase visibility by adding ASINs to the campaign
• increase visibility by adding more keywords
• all of these
• increase bids on high-performing keywords

Question 27: What is Amazon’s version of a SKU (stock keeping unit) that is used to identify unique products on Amazon?

• AZIN
• ASON
• ASKU
• ASIN

Question 28: True or false? Sponsored ads are bought by impression (CPM).

• True
• False

Question 29: Which of the following is an example of a brand halo conversion?

• A customer clicks on a vendor’s sponsored ad for tennis shoes and then purchases those shoes.
• A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases dress shoes from that vendor.
• A customer clicks on a vendor’s sponsored ad for tennis shoes but does not make a purchase.
• A customer clicks on a vendor’s sponsored ad for tennis shoes, and then purchases tennis shoes from a different vendor.

Question 30: Koepp has noticed a number of negative reviews and low ratings for one of their products. It turns out that some customers feel that the product isn’t functioning as expected after 6+months of use. What would be the best approach for Koepp to improve the product’s retail readiness?

• Koepp can improve the product images and description to more accurately reflect the product.
• Koepp can add variations of the product.
• Koepp can act on the feedback by making product improvements that address the issue.
• Koepp can help boost the number of reviews using the Amazon Vine program.

Question 31: Garmend is forming a strategy for a new back-to-school campaign for children’s clothing. Which of the following ASINs will likely perform best in terms of sales efficiency?

• new product ASINs only
• retail ready ASINs and new product ASINs
• best-selling ASINs and new product ASINs
• best-selling ASINs and retail ready ASINs

Question 32: Gordon’s Chocolatier wants to run a Sponsored Products campaign for their new baker’s chocolate, but they do not know which keywords shoppers who are in market for baker’s chocolate would use. Which targeting method could they use?

• Product targeting
• None of these
• Manual keyword targeting
• Geotargeting

Question 33: LuxKitty wants to find new keywords to add to their existing campaigns. Which downloadable report should they use to inform their direction?

• search term report
• targeting report
• advertised product report
• performance over time report
• placement report

Question 34: Which of the following will notify advertisers when their campaign has run out of budget during the day?

• text alerts
• Advertising Console
• email notifications
• bulksheet reports that compare daily budget and spend

Question 35: True or false? Optimizing the enhanced content section can improve organic SEO.

• False
• True

Question 36: What does it mean for a product to be considered retail ready?

• The product has been sold at least once.
• The product is sold by Amazon.
• The product detail page includes all the necessary information for a customer to make a purchase.
• The product is available in more than one country.

Question 37: Sports Lab is a small advertiser that does not have access to developer resources. They want to quickly see an overview of how their campaigns are performing. Which of the following reporting methods best fits their need?

• API
• Advertising Console
• downloadable reports

Question 38: How is advertising cost of sales (ACOS) calculated?

• ad spend / attributed sales
• ad spend x clicks
• ad spend / clicks
• ad spend x attributed sales

Question 39: GravityLenz is a large brand advertising on Amazon. They want to incorporate third-party analytics into their campaign reporting. Which of the following reporting methods best fits their need?

• API
• Advertising Console
• downloadable reports

Question 40: Which of the following best indicates a high-performing, efficient campaign?

• high ACOS, low ROAS
• high ACOS, high ROAS
• low ACOS, high ROAS
• low ACOS, low ROAS

Question 41: In order to optimize toward customer acquisition, an advertiser should identify keywords with the highest _____________?

• % of orders new-to-brand
• attributed sales
• ACOS
• conversion rate

Question 42: Which of the following search terms would be considered a phrase match for the keyword “cat litter?”

• “Pine kitty litter”
• “Litter for cats”
• “Feline clay litter”
• “Pine cat litter”

Question 43: Which of the following ACOS indicates the more efficient advertising campaign?

• 50%
• 35%
• 12%
• 95%

Question 44: In which of the following situations should an advertiser consider using automated bidding?

• to optimize bids on both Sponsored Product and Sponsored Brand campaigns, toward sales efficiency
• to optimize bids on Sponsored Brand campaigns, toward brand awareness
• to optimize bids on Sponsored Brand campaigns, toward sales efficiency
• to optimize bids on Sponsored Product campaigns, toward brand awareness

Question 45: Which best describes Sponsored Brands?

• Features a custom headline and logo or image
• Depending upon the tactic, it appears both on and off Amazon
• Promotes individual products
• Directs only to product detail pages when clicked

Question 46: Gini’s Jewelry has been using Amazon’s sponsored ads for a while. They have a list of known keywords for their products. Which targeting method is most appropriate for them?

• Automatic targeting
• Manual targeting

Question 47: What is the minimum star rating a product should have to be considered retail ready?

• 3.5 stars
• 3 stars
• 4 stars
• 4.5 stars

Question 48: Which of the following search terms would be considered a broad match for the keyword “artist easel?”

• “Easel for artists “
• “Easels for art class “
• “Table top easel “
• “Art easel”

Question 49: True or false? It’s possible you will have to bid higher as keywords get more restrictive and competitive, in order to see results.

• False
• True

Question 50: Car Jane, an automotive accessories company, targeted their sponsored ad campaign by the category ‘automotive floor mats’. Which targeting method did they use?

• Product targeting
• Keyword targeting

Question 51: Which of the following is a requirement for Amazon sellers to set up Sponsored Brands campaigns?

• Must be enrolled in the Amazon Brand Registry
• Must sell products from multiple brands
• Must be active for over 6 months
• Must sell more than 10 products

Question 52: Which targeting method is better suited to help advertisers stay on top of search trends and discover new keywords that are generating clicks and sales?

• Automatic targeting
• Manual targeting

Question 53: Which of the following is true regarding product variations? (Select 2)

• Including variations for a product may increase traffic and conversion rates.
• Reviews and product questions are separated out by each variation.
• Images for product variations are unnecessary.
• Product reviews for each variation are brought into one product detail page.

Question 54: Fadorable is a toy company that launched a campaign with a specific end date. The campaign is scheduled to end in two weeks, but after seeing such great results, they want to extend the original end date. Is this possible?

• Yes
• No
• Not enough information

Question 55: Jeremy needs to confirm whether his client, a seller named Comps Now, is presenting the Featured Offer for a specific product. Where should Jeremy look?

• Store
• Amazon homepage
• seller landing page
• product detail page

Question 56: GamezCo is presenting the Featured Offer (“Buy Box”) on a gaming console they sell. Which of the following is true?

• GamezCo paid a fee to present the Featured Offer (“Buy Box”).
• GamezCo is the only seller for this product.
• GamezCo receives credit for sales.
• When a customer clicks “Buy Now,” they will be purchasing from GamezCo.

Question 57: What is the minimum number of customers reviewing a product should have to be considered retail ready?

• 15 reviews
• 25 reviews
• 10 reviews
• 18 reviews

Question 58: Which of the following choices would likely require the highest bid amount?

• broad match
• brand keyword
• exact match
• phrase match

Question 59: Which keywords may offer a larger amount of impressions with higher search volume?

• Brand keywords
• Category keywords

Question 60: Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?

• There are 5 items left in stock.
• There are 15 customer reviews.
• Product is rated 4 out of 5 stars.
• Enhanced content includes a video.

Question 61: Examine this product detail page. Which of the following elements is not retail ready?

• reviews
• rating
• title
• images

Question 62: Maria, the marketing manager at Jack and Jill, wants to optimize their campaigns based on the actions of first-time customers. Which of the following metrics should they use?

• New-to-brand
• click-through rate
• Cost-per-click
• spend

Question 63: Which sponsored ad type(s) provides new-to-brand metrics?

• Sponsored Brands
• Sponsored Products
• neither of these ad types

Question 64: Climato needs to report on how much they’ve spent on advertising this month so that they can track spend against budget. Which downloadable report would be most useful to them?

• search term report
• placement report
• performance over time report
• advertised product report
• targeting report

Question 65: Printava used their keyword report and found that most of their keywords were performing well. However, they noticed several keywords with very high ACOS. What can they do to reduce the amount of clicks they are paying for?

• increase the bids on those keywords
• add more ASINs to their campaign
• remove ASINs from their campaign
• add those keywords as negative keywords

Question 66: True or false? Sponsored Products allow you to target by keyword, ASIN, or category.

• False
• True

Question 67: Iris is under-spending on their Sponsored Brands campaign that showcases their camera line. What could they do to optimize their campaign?

• Nothing, they should leave their campaign alone as long as it’s not over spending.
• Add more keywords to increase visibility
• Increase bids on high-performing keywords

Question 68: Accent Athletics has just launched a new line of products. Which sponsored ad could help them ensure they are appearing in related product detail pages in order to drive discoverability?

• Sponsored Brands
• Sponsored Products

Question 69: If an advertiser has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?

• add more quality ASINs
• add only best-selling ASINs
• add 5 ASINs per campaign
• none of these

Question 70: Beverama is a beverage company that wants to drive sales and will primarily use ACOS to measure performance. Which of the following ASINs could help them reach their goal?

• Coffee Fizz with an average 4.5-star rating
• Sonix Boom with 5 customer reviews
• Their top selling product, Tea Fizz
• Citrus Fizz with 50 customer reviews

Question 71: With a Sponsored Products campaign, which targeting method allows you to target suggested individual products similar to your product?

• Geotargeting
• Keyword targeting
• None of these
• Product targeting

Question 72: True or false? The “adjust bids by placement” setting for Sponsored Products will not work with dynamic bids.

• True
• False

Question 73: True or false? The product detail page should NOT include “what’s in the box” shots as it may lead to confusion for shoppers.

• True
• False

Question 74: TechHut only sells accessories for PC computers. They notice they have been paying for clicks when customers search for “Apple computer accessories.” Which keyword match type should TechHut use to ensure ads are not served to customers searching for Apple accessories?

• phrase match
• broad match
• negative phrase match
• exact match

Question 75: Which of the following is an optimal main image?

• C
• B
• A

Question 76: GreenTree is running a Sponsored Products campaign with a daily budget of $20. On Tuesday, the campaign spent $20. Based on this, which of the following would be a true statement?

• The campaign automatically continued running on Tuesday
• The campaign paused until GreenTree increased the budget on Wednesday
• The campaign automatically ended on Tuesday
• The campaign paused until automatically resuming on Wednesday

Question 77: True or false? Brands that only sell products and services OFF Amazon can leverage Amazon’s sponsored ads.

• False
• True

Question 78: Which of the following is NOT included in the retail readiness checklist?

• inventory
• delivery method
• description
• customer reviews

Question 79: Janice has set up a sponsored ad for her new line of picture frames. She has selected the keyword “computer” for this ad. Which principle explains why her ad may not display?

• engagement
• relevancy
• ad spends
• cost-per-click

Question 80: Kya is editing the customizable section of her product detail page to include charts, video, and narrative comments. What is this section referred to as?

• A+enhanced marketing content/Enhanced brand content
• product description
• manufacturer content
• enhanced customized content

Question 81: Which of the following is included on a product detail page? (Select 2).

• order history
• featured offer
• images
• Stores

Question 82: Which two variables are used by the auction to determine which ad will display?

• pixels, cost-per-click-bid
• ad type, budget
• cost-per-click bid, relevancy
• ad spend, relevancy

Question 83: ENT, the producer of the kid’s DVD Too Many Cupcakes, wants to prevent their product from appearing in search results for the brand Cupcakes and Doughnuts, as they are a food company. Which targeting method could they use?

• Geotargeting
• Negative Geotargeting
• Negative product targeting
• Product targeting

Question 84: Which sponsored ad can use automatic targeting?

• neither of these ad types
• Sponsored Products
• Sponsored Brands

Question 85: After reviewing the metrics of a Sponsored Products campaign, Jorge identified that the ACOS for many products was much higher than the category average. What action(s) could he take to address this?

• advertise the best sellers in their product catalog
• neither of these
• remove the underperforming ASINs from their campaign

Question 86: BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer searches for “denim jackets.” Based on this, which of the following is a true statement?

• The ad will not serve due to the plural variation.
• The ad will definitely serve.
• The ad may serve because close variations (plurals) are automatically included.
• The ad will not serve due to misspelling.

Question 87: Zoope, an Amazon seller, launched a new product last week that has 7 reviews. What is the suggested method for them to improve the retail readiness for this product?

• Leverage the Early Reviewer Program to help increase the number of reviews.
• Wait until the product receives more reviews.
• Change shipping methods to increase positive reviews.
• Decrease the price to increase the number of sales, increasing reviews.

Question 88: A vendor, Climato, wants to drive traffic to their Store and showcase their catalog of products. Which sponsored ad allows them to do that?

• Sponsored Products
• Sponsored Brands

Question 89: Campaign efficiency is measured by _____________, and brand awareness is measured by _____________.

• ROAS, ACOS
• Impressions, ACOS
• ACOS, impressions
• ACOS, ROAS

Question 90: Maria, the marketing manager at Jack and Jill, is running a campaign for a line of baby strollers. She bids on the phrase, ‘strollers for babies. Which targeting method is she using?

• Keyword targeting
• Product targeting

Question 91: How can Accent Athletics edit more than one live Sponsored Products campaign at the same time?

• Bulksheets
• Manually
• API

Question 92: Which of the following search terms would be considered an exact match for the keyword “artist easel?”

• “Artist easels”
• “Table top artist easel”
• “Artist easel for painting”
• “Standing artist easel”

Question 93: Why might an advertiser bid on brand keywords?

• For a higher chance of conversion
• For a wider reach

Question 94: Accent Athletics analyzed performance for their Sponsored Products campaign for yoga apparel and realized that they are running out of budget every day. If they cannot increase their budget, what alternative action(s) would be appropriate? (Select 2)

• pause the campaign since it can’t run through the day
• decrease bids on underperforming key words
• remove low performing key words
• increase bids on underperforming key words

Question 95: Talkbotics has been advertising on Amazon for over a year. They notice their campaign performance has been slightly declining, and they want to know which keywords aren’t performing well. Which downloadable report should they use?

• targeting report
• performance over time report
• placement report
• advertised product report
• search term report

Question 96: Kitchen Smart wants to highlight multiple ASINs in their ad: a blender, a coffee maker, and a toaster. Which sponsored ad could they use to achieve this? (select all that apply)

• Sponsored Products
• Sponsored Brands

Question 97: Leokadia is currently focused on driving brand awareness with sponsored ads. She reviewed her campaign performance, and noticed that she was not using her entire budget and did not generate as many impressions as she wanted. What can she do to help improve on her campaign performance?

• Include more products in her campaigns that she is not currently advertising
• Both of these these
• Review existing bids and remove low-performing terms
• None of these

Question 98: Lindros is using sponsored brands to help drive awareness for his brand and products. Which metric would best measure awareness in his sponsored brand campaign?

• impressions
• return on ad spend (ROAS)
• sales
• click-through rate

Question 99: Ranjeet wants to improve the efficiency of his setup and maintenance processes for his campaigns. Which of the following methods would be best for managing multiple campaigns simultaneously?

• Manual campaign creation
• Neither of these
• Bulk operations

Question 100: The advertising console is where you can view and download reports to assess performance of your sponsored ads campaigns

• True
• False

Question 101: Sports Lab would like to show their ad to shoppers who use search terms closely related to your products. Which sponsored ads match types would help them achieve this?

• loose match
• complements
• substitution
• close match

Question 102: In this example, a Sponsored Brands ad reads “Save 50% on tube socks.” What would be a better promotional message?

• Save half on tube socks.
• Save now on tube socks.
• Save $10 on tube socks.
• Huge savings on tube socks.

Question 103: Elle wants to understand how much, on average, her ads cost her per click. Which metric would best help her understand this?

• CPC
• impressions
• aCPC
• spend

Question 104: Baixue is looking to add substantiation to her sponsored product ad, noting that her brand’s shampoo was rated #1 in 2022 by “Pro Hair Magazine”. Which of these claims would meet Amazon Advertising policy?

• Best hair product according to experts
• Highly rated shampoo by professionals
• Awarded #1 shampoo in 2022, Pro Hair Magazine.
• Awarded #1 shampoo

Question 105: GIFs or animation are not allowed for ASIN or product image guidelines

• False
• True

Question 106: If you reference a warranty that has a limitation, it is sufficient to reference it on the ad.

• False
• True

Question 107: Nilou is a new advertiser looking to set up her first campaign. Which of the following methods would be the best for her to consider to create her first campaign?

• Manual creation
• Bulksheets
• API
• none of these

Question 108: Which of the following ad copy examples would meet Amazon’s language and tone policies?

• Hurry, shop scented candlesnow!
• Shop scented candles before they’re gone
• Shop scented candles TODAY
• Shop scented candles today

Question 109: Which is the most appropriate claim to include in a sponsored ad running in May 2022?

• Leave teeth three shades whiter than other brands
• Leave teeth three shades whiter than other brands according to experts
• Leave teeth three shades whiter than other brands. Research completed by Dental Weekly Magazine, April 21, 2019
• Leave teeth three shades whiter than other brands. Research completed by Dental Weekly Magazine, April 2022

Question 110: An image or video of a woman in a bikini may be used to promote bikinis, but the same image or video cannot be used to promote a car because a woman in a bikini is not relevant to a vehicle.

• True
• False

Question 111: Sports Lab would like to show their ad to shoppers who view the detail pages of products similar to yours.

• complements
• loose match
• close match
• substitution

Question 112: Which of the following options allows you to edit multiple campaigns simultaneously using a spreadsheet?

• both of these
• Neither of these
• Bulk operations
• API

Question 113: True or false? The following promotional messaging is permitted for a Sponsored Brands ad: Get this full-sized and travel-sized body wash now through Father’s Day.

• False
• True

Question 114: Which of the following is not part of brand logo guidelines for sponsored brands?

• Logo cannot be placed on a white background color
• Logo cannot be a combination of logos.
• Logo cannot be used as an extension of the headline nor contain additional text.
• Logo cannot be a product, ASIN (including cropped versions), custom or lifestyle image or combination.

Question 115: Which of the following headline examples would meet Amazon’s copy policies for an ad promoting a flannel shirt?

• Feel cozy in our new flannel shirt
• Feel COMFY
• Enjoy the fall
• Gear up for fall with our new flannel shirt

Question 116: Kwame is setting up a store’s page for his brand of wrist watches and wants to create new promotional language. Which of the following promotional messages are not permitted on a brand’s stores page?

• Discover our savings
• Wrist watches available for 40% off!
• Savings on our wrist watches
• See our discounts

Question 117: True or false? Areli wants to advertise her body wash in the month leading up to Father’s Day. The following promotional messaging is permitted for a Sponsored Brands ad: Get this full-sized and travel-sized body wash now through Father’s Day.

• False
• True

Question 118: The following promotional messaging is permitted for a Sponsored Brands ad: Get this full-sized and travel-sized perfume bundled offer now through Valentine’s Day.

• Yes, the promotional ad is specific to the offering (full-sized and travel-sized perfume bundle) and provides the end-date for the promotion (Valentine’s Day).
• No, the promotional ad should not include the offering (full-sized and travel-sized perfume bundle) and the end-date for the promotion (Valentine’s Day).

Question 119: Would the logo example on the right meet Amazon’s sponsored ads policies?

• Huge savings on tube socks.
• Save now on tube socks.
• Save half on tube socks.
• Save $10 on tube socks.

Question 120: In this example, a Sponsored Brands ad reads “Save 50% on tube socks.” This is not a compliant pricing promotion. What would be a compliant promotional message?

• Huge savings on tube socks.
• Save now on tube socks.
• Save half on tube socks.
• Save $10 on tube socks.

Question 121: True or false? Amazon recommends the use of CTAs to help improve your ad’s performance but CTAs are not required.

• False
• True

Question 122: Which of the following is _not _part of brand logo guidelines for sponsored brands?

• Logo cannot be used as an extension of the headline nor contain additional text.
• Logo cannot be a product, ASIN (including cropped versions), custom or lifestyle image or combination.
• Logo cannot be placed on a white background color
• Logo cannot be a combination of logos.

Question 123: Would the custom image on the right meet Amazon’s image policies for a flat screen TV ad?

• This is a custom image representing a TV in a lifestyle setting in your ad and would be allowed.
• This a custom image representing a TV in a lifestyle setting in your ad and would not be allowed.

Question 124: ENT, the producer of the kid’s DVD Too Many Cupcakes, wants to prevent their product from appearing in search results for the brand Cupcakes and Doughnuts, as they are a food company. Which targeting method could they use?

• Negative Geotargeting
• Geotargeting
• Negative product targeting
• Product targeting

Question 125: BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer searches for “denim jackets.” Based on this, which of the following is a true statement?

• The ad will not serve due to the plural variation.
• The ad will not serve due to misspelling.
• The ad will definitely serve.
• The ad may serve because close variations (plurals) are automatically included.

Question 126: Talkbotics has been advertising on Amazon for over a year. They notice their campaign performance has been slightly declining, and they want to know which keywords aren’t performing well. Which downloadable report should they use?

• advertised product report
• performance over time report
• targeting report
• placement report
• search term report

Question 127: BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer search for “denum jacket.” Based on this, which of the following is a true statement?

• The ad may serve regardless of the misspelling.
• The ad will not serve due to the misspelling.
• The ad will definitely serve.
• The ad will not serve due to a negative match.

Question 128: Gordon’s Chocolatier wants to run a Sponsored Products campaign for their new baker’s chocolate, but they do not know which keywords shoppers who are in market for baker’s chocolate would use. Which targeting method could they use?

• Geotargeting
• Manual keyword targeting
• None of these
• Product targeting

Question 129: TechHut only sells accessories for PC computers. They notice they have been paying for clicks when customers search for “Apple computer accessories.” Which keyword match type should TechHut use to ensure ads are not served to customers searching for Apple accessories?

• exact match
• phrase match
• negative phrase match
• broad match

Question 130: GamezCo is presenting the Featured Offer (“Buy Box”) on a gaming console they sell. Which of the following is true? (Select 2)

• When a customer clicks “Buy Now,” they will be purchasing from GamezCo.
• GamezCo receives credit for sales.
• GamezCo paid a fee to present the Featured Offer (“Buy Box”).
• GamezCo is the only seller for this product.

Question 131: Car Jane, an automotive accessories company, targeted their sponsored ad campaign by the category ‘automotive floor mats’. Which targeting method did they use?

• Product targeting
• Keyword targeting

Question 132: If an advertiser’s goal is for campaign efficiency, which ASINs should they avoid using? (Select 2)

• ASINs that have low sales
• ASINs with 2-star reviews
• ASINs with 5-star reviews
• Best-selling ASINs

Question 133: Gini’s Jewelry has been using Amazon’s sponsored ads for a while. They have a list of known keywords for their products. Which targeting method is most appropriate for them?

• Automatic targeting
• Manual targeting

Question 134: Sports Lab wants to increase their overall sales. They will use — to advertise their best-selling product, and — to drive traffic to their entire product offering.

• Sponsored Brands, Sponsored Products
• Sponsored Products, Sponsored Brands
• Sponsored Products, Sponsored Products

Question 135: True or false? Brands that only sell products and services OFF Amazon can leverage Amazon’s sponsored ads.

• True
• False

Question 136: Garmend is forming a strategy for a new back-to-school campaign for children’s clothing. Which of the following ASINs will likely perform best in terms of sales efficiency?

• best-selling ASINs and retail ready ASINs
• retail ready ASINs and new product ASINs
• best-selling ASINs and new product ASINs
• new product ASINs only

Question 137: Which of the following search terms would be considered a broad match for the keyword “artist easel?”

• “Easels for art class “
• “Art easel”
• “Table top easel “
• “Easel for artists “

Question 138: Bianka sees that her client has not been selected to present the Featured Offer (“Buy Box”) on their product. What suggestion(s) should she give to her client? (Select 2)

• ensure the product is in stock
• stop selling the product
• ensure pricing is affordable
• increase the price of the product

Question 139: True or false? It’s possible you will have to bid higher as keywords get more restrictive and competitive, in order to see results.

• True
• False

Question 140: True or false? The “adjust bids by placement” setting for Sponsored Products will not work with dynamic bids.

• False
• True

Question 141: Which of the following is included on a product detail page? (Select 2)

• order history
• Stores
• images
• featured offer

Question 142: Miguel is a seller who wants to drive sales for a line of weedwackers with a headline that reads, “Good gifts for mom.” Which sponsored ad could they use?

• Sponsored Products
• Sponsored Brands

Question 143: Campaign efficiency is measured by — , and brand awareness is measured by — .

• Impressions, ACOS
• ACOS, impressions
• ROAS, ACOS
• ACOS, ROAS

Question 144: True or false? If an advertiser’s goal is sales efficiency, they should decrease bids on keywords with high ACOS.

• True
• False

Question 145: Which of the following search terms would be considered a phrase match for the keyword “cat litter?”

• “Pine kitty litter “
• “Feline clay litter “
• “Litter for cats “
• “Pine cat litter “

Question 146: In order to optimize toward customer acquisition, an advertiser should identify keywords with the highest — ?

• conversion rate
• ACOS
• % of orders new-to-brand
• attributed sales

Question 147: Climato needs to report on how much they’ve spent on advertising this month so that they can track spend against budget. Which downloadable report would be most useful to them?

• placement report
• search term report
• advertised product report
• targeting report
• performance over time report

Question 148: Maria, the marketing manager at Jack and Jill, is running a campaign for a line of baby strollers. She bids on the phrase, ‘strollers for babies. Which targeting method is she using?

• Product targeting
• Keyword targeting

Question 149: Which metric is used to measure efficiency in sponsored ads campaigns?

• return on ad spend (ROAS)
• impressions
• click-through rate
• sales

Question 150: Which of the following is _*not* _part of brand logo guidelines for sponsored brands?

• Logo cannot be a product, ASIN (including cropped versions), custom or lifestyle image or combination.
• Logo cannot be used as an extension of the headline nor contain additional text.
• Logo cannot be a combination of logos.
• Logo cannot be placed on a white background color

Introduction to Amazon Sponsored Ads Foundations

Amazon Sponsored Ads are a crucial tool for sellers looking to increase visibility and sales on the platform. Here’s a foundational overview:

1. Types of Amazon Sponsored Ads:
   • Sponsored Products: Promote individual product listings within search results and on product detail pages.
   • Sponsored Brands (formerly Headline Search Ads): Highlight your brand and a selection of products at the top of search results.
   • Sponsored Display Ads: Reach audiences both on and off Amazon, targeting shoppers based on their interests and shopping behavior.
2. Key Benefits:
   • Visibility: Increase product visibility on Amazon, especially for competitive keywords.
   • Traffic: Drive traffic directly to product detail pages or your brand’s storefront.
   • Control: Set your own budget, adjust bids, and target specific keywords or customer segments.
   • Performance Metrics: Track and optimize campaigns with data on impressions, clicks, conversions, and more.
3. Campaign Structure:
   • Campaigns: Organize ads by product line, seasonality, or any other grouping relevant to your strategy.
   • Ad Groups: Within campaigns, group similar products or keywords to manage bids and performance more effectively.
   • Keywords: Choose relevant keywords for targeting, using both broad and exact match types to control reach and relevance.
4. Targeting Options:
   • Automatic Targeting: Amazon selects keywords and placements based on your product information.
   • Manual Targeting: Choose specific keywords, products, or interests to target based on your strategy and research.
5. Optimization Tips:
   • Keyword Research: Use tools like Amazon’s suggested keywords, third-party tools, and competitor analysis to find effective keywords.
   • Bid Management: Regularly adjust bids based on performance data to maximize ROI.
   • Ad Creative: Write compelling ad copy and use high-quality images to attract clicks.
   • Performance Analysis: Monitor key metrics and adjust campaigns based on performance trends and goals.
6. Compliance and Policies:
   • Ensure compliance with Amazon’s advertising policies to avoid issues with ad approval or account suspension.
   • Stay informed about updates and changes to Amazon’s ad platform to adapt your strategies accordingly.

By understanding and leveraging these foundational elements, sellers can effectively use Amazon Sponsored Ads to increase visibility, drive traffic, and boost sales on the platform.