Semrush Mobile SEO Certification Exam Answers
Question 1: Choose the correct statement about mobile searchers according to Google research.
- They are usually searching from outside of their home
- They have a higher buyer intent
- They are more likely to look for directions
Question 2: When you’re designing content for your site, you should design primarily for desktop screens, then use CSS to adjust what’s on mobile.
- False
- True
Question 3: Google’s spiders render your pages because Google wants to crawl your site as humans see it.
- False
- True
Question 4: What’s one simple mobile UX code change that will help you get more form conversions?
- Loading the correct keyboard for each form field
- Making sure the form fields are sufficiently spaced out
- Using the correct click size on the submit button
Question 5: Choose 2 correct statements about site load speed.
- Fast sites rank better
- You should make your site fast for a better user experience
- Slow sites are penalized
Question 6: What’s better for your business? AMP or PWA?
- AMP
- PWA
- It depends on what kind of business you have and how your customers find you
- PWAMP
Question 7: Why are AMP sites faster?
- They’re hosted directly on Google servers
- They’re given an artificial boost by Google
- They have simplified code
Question 8: What kinds of businesses need Local SEO?
- Any business with a physical storefront or that serves customers in a particular area
- Every business, thanks to mobile search
- Any business that sells online
Question 9: Adding your city or location keyword to your meta description helps you rank better for mobile searches.
- False
- True
Question 10: What makes your website responsive?
- Javascript
- Google Tag Manager
- CSS code
- Nothing, it’s automatic
Introduction to Semrush Mobile SEO
Semrush is a comprehensive SEO tool that offers various features to help improve a website’s search engine ranking, including tools specifically tailored for mobile SEO. Mobile SEO focuses on optimizing a website’s performance and user experience on mobile devices, which is crucial given the increasing number of searches performed on smartphones and tablets. Here’s a rundown of how Semrush can assist with mobile SEO:
- Mobile-Friendly Test: Semrush offers tools to analyze whether your website is mobile-friendly. This involves checking if your site’s design and content are optimized for mobile screens, which impacts usability and search engine rankings.
- Mobile Performance Metrics: Semrush provides insights into mobile performance metrics such as page speed and loading times. These metrics are critical for mobile SEO, as slower load times can lead to higher bounce rates and lower rankings.
- Mobile Usability Issues: The tool can identify mobile usability issues that may affect user experience, such as text that is too small, buttons that are difficult to click, or content that doesn’t fit properly on mobile screens.
- Mobile Keyword Analysis: Semrush helps you identify keywords that perform well on mobile devices. By analyzing mobile search trends, you can optimize your content to target keywords that are relevant to mobile users.
- Site Audit for Mobile: Conducting a site audit with Semrush can highlight technical issues that may impact mobile performance. This includes checking for mobile-specific issues like improper redirects, viewport configurations, and more.
- Competitor Analysis: You can use Semrush to analyze the mobile SEO strategies of your competitors. Understanding how they perform in mobile search can offer insights and opportunities for your own mobile SEO efforts.
- Mobile SERP Features: Semrush provides data on mobile-specific SERP features, such as mobile snippets and local packs. This can help you tailor your strategy to take advantage of these features.
- User Experience Insights: Semrush offers tools to track and improve user engagement metrics on mobile, such as bounce rate and average session duration, which are crucial for retaining mobile users.
By leveraging these features, you can ensure that your website is well-optimized for mobile search, improving both visibility and user experience on mobile devices.
