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Reach More People Locally, on Social Media or on Mobile Quiz Answers – Google Fundamentals of Digital Marketing
To extend local reach on social media and mobile platforms, employ precise targeting with geotagged ads on Facebook, Instagram, and Google Ads. Tailor content to resonate with local interests and trends, utilizing local influencers for added credibility. Optimize your website and landing pages for mobile users to ensure a seamless browsing experience. Engage the community with interactive posts, contests, and user-generated content. Utilize local hashtags and geotags to boost visibility and engagement. Monitor performance metrics to refine strategies and allocate budget effectively. Build trust through transparent communication and prompt customer support.
Module 15: Make Mobile Work For You Quiz Answers – Google Fundamentals of Digital Marketing
Question 1: When considering how mobile users will search for your business, which types of keywords should you focus on?
- Long tail keywords
- Shorter keywords and phrases
- Longer keywords and phrases
- Exact match keywords
Question 2: Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?
- The business has a mobile app instead of a website
- The site include business phone numbers
- The site works on different mobile devices
- The site does not include any videos so it loads quickly
Question 3: Which of the following can be used to target an audience when using some social media ads?
- People’s names
- People’s address
- People’s pet names
- People’s relationship status
Question 4: When making video content for your display ads, what is most important to ensure?
- Videos are entertaining, long and include a CTA
- Videos are relevant, short and include a CTA
- Videos are relevant, long and include a URL
- Videos are short, informative and include a phone number
Make Mobile Work For You in Digital Marketing
Leveraging mobile technology in digital marketing can significantly enhance your reach and engagement with your audience. Here are some strategies to make mobile work for you in digital marketing:
1. Optimize Your Website for Mobile
- Responsive Design: Ensure your website adapts to various screen sizes and devices.
- Loading Speed: Improve page load times to prevent users from bouncing off your site.
- User Experience (UX): Make navigation simple and intuitive.
2. Mobile-Friendly Content
- Short and Concise: Mobile users prefer quick, digestible content.
- Visuals: Use high-quality images and videos optimized for mobile.
- Readable Fonts: Ensure fonts are large enough to be read on small screens.
3. Mobile Apps
- Develop an App: If it makes sense for your business, having a dedicated mobile app can enhance customer engagement.
- Push Notifications: Use notifications to alert users about new content, promotions, or updates.
4. Mobile SEO
- Local SEO: Optimize for local search as mobile users often look for nearby services.
- Voice Search Optimization: With the rise of voice assistants, optimize your content for voice search queries.
5. Social Media Marketing
- Mobile-Friendly Ads: Create ads that are specifically designed for mobile platforms.
- Stories and Live Videos: Utilize platform-specific features like Instagram Stories or Facebook Live to engage with your audience.
6. SMS and MMS Marketing
- Text Campaigns: Send promotional messages, reminders, or alerts directly to users’ phones.
- MMS: Enhance text messages with multimedia content like images, videos, or GIFs.
7. Mobile Payment Options
- Simplified Checkout: Offer mobile-friendly payment options like digital wallets (Apple Pay, Google Pay).
- Secure Transactions: Ensure all mobile transactions are secure and trustworthy.
8. Location-Based Marketing
- Geotargeting: Deliver personalized content and ads based on users’ geographic locations.
- Geofencing: Set up virtual boundaries and send targeted messages when users enter specific areas.
9. Analytics and Tracking
- Mobile Analytics: Use tools to track mobile user behavior and engagement.
- Adjust Strategies: Continuously refine your strategies based on data insights.
10. Email Marketing
- Mobile-Optimized Emails: Ensure emails are easy to read and interact with on mobile devices.
- Interactive Elements: Include buttons, images, and links that are easily clickable on a touchscreen.
Tools and Resources
- Google Mobile-Friendly Test: Check if your site is mobile-friendly.
- Google Analytics: Track mobile traffic and user behavior.
- Responsive Design Tools: Use tools like Adobe XD or Sketch for designing mobile-friendly layouts.
- Social Media Management Tools: Tools like Hootsuite or Buffer can help manage and optimize mobile social media campaigns.
Conclusion
Making mobile work for you in digital marketing involves optimizing your website, content, and strategies to ensure a seamless and engaging experience for mobile users. By focusing on mobile-first approaches and continuously adapting to mobile trends, you can effectively reach and engage your audience.
