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The Cinnamon Kitchen Shark Tank India Season 3

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Intervue Shark Tank India Season 3 Got 60 Lakhs Funding in Exchange of 5% Equity by Aman Gupta

The Cinnamon Kitchen Shark Tank India Season 3

Pitch no 4 with company details

The Cinnamon Kitchen

Driven by Priyasha’s own struggle with PCOS and her love of healthy living, The Cinnamon Kitchen has had an incredible journey. The bakery’s sales trajectory has been remarkable, with an initial investment of Rs 50,000 in September 2019 and exceeding Rs 6 crore for the current fiscal year.

Founder of The Cinnamon Kitchen

Shark Tank India Season 3’s Priyasha Saluja, the creator of The Cinnamon Kitchen, dazzled the judges with her creative confectionery idea.

The Cinnamon Kitchen Funding Round

Company Name

The Cinnamon Kitchen

Shark Tank India Season


Episode No


Season No



The Cinnamon Kitchen


Guilt-free indulgence

Original Ask

60 Lakhs for 2% equity


60 Lakhs for 5% equity

Invested By:

Aman Gupta

At the heart of The Cinnamon Kitchen's pitch lay a dedication to providing consumers with treats that are both delicious and nutritious. Their range of guilt-free indulgences was carefully crafted using high-quality ingredients, with a focus on flavor and satisfaction. By offering alternatives to traditional desserts that are lower in calories and sugar, The Cinnamon Kitchen aimed to empower consumers to indulge without guilt while supporting their health and wellness goals.

The Pitch:

The Cinnamon Kitchen entered the tank with a tantalizing proposition: to offer guilt-free indulgence through their range of delectable treats. Their pitch emphasized the importance of enjoying delicious food without compromising on health and wellness. With a commitment to using wholesome ingredients and innovative recipes, The Cinnamon Kitchen aimed to captivate the Sharks and secure the investment needed to expand their product line and reach a wider audience. Their original ask of 60 Lakhs for a 2% equity stake showcased their confidence in the value of their brand and its potential for growth.

The Deal:

Impressed by The Cinnamon Kitchen's innovative approach and the potential of their treats to disrupt the market, Aman Gupta saw an opportunity to support a brand poised for success. He offered 60 Lakhs for a 5% equity stake, providing the investment needed for The Cinnamon Kitchen to scale their operations and expand their reach. This strategic partnership would not only fuel The Cinnamon Kitchen's growth but also enable them to continue innovating and delighting consumers with their guilt-free indulgences.

Investors Behind The Cinnamon Kitchen

Aman Gupta: The Cinnamon Kitchen eagerly accepted the offer from Aman Gupta, marking a significant milestone in their journey to redefine the concept of indulgence. With the backing of a strategic investor who shares their vision for healthy and delicious treats, The Cinnamon Kitchen was well-positioned to expand their product line, enter new markets, and inspire more consumers to embrace guilt-free indulgence.


The success of The Cinnamon Kitchen on Shark Tank India Season 3 highlights the growing demand for healthier alternatives in the food industry. By offering treats that are both indulgent and nutritious, The Cinnamon Kitchen is poised to make a positive impact on consumers' lives. With Aman Gupta's support and guidance, The Cinnamon Kitchen is well-equipped to continue innovating and leading the way in guilt-free indulgence, inspiring more people to enjoy delicious food while prioritizing their health and wellness.

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