Table of Contents
Sugar-success-story- Bio, facts, Net worth, Business, Income, Growth, Investments, Challenges Faced. Personal life.
For decades, cosmetics majors had controlled the Indian beauty business before the advent of e-commerce and direct-to-consumer (D2C) selling. Direct-to-consumer businesses such as Nykaa, Mamaearth, WOW Skin, Plum, and sugar Cosmetics are having a significant impact on the beauty sector and are rapidly replacing other brands as the preferred choice for consumers in metro areas and Tier 1 and Tier 2 cities.
Since its founding in 2012, Sugar Cosmetics has grown from selling just two goods to over 450 warehouses in just five years, making it one of India's top beauty companies. The company, which is well-known for its cruelty-free makeup, appeals to strong, self-reliant women who shatter stereotypes and are the perfect combination of performance and style. With Sugar Cosmetics, people may now boldly show their individuality and it has become a symbol of empowerment.
Overview of Sugar Cosmetics
One of India's luxury cosmetic companies with the fastest growth among millennials is Sugar Cosmetics, which has a cult following. Because of its clutter-busting strategy, unique low-poly packaging, and best-selling products, many Indian women now choose it first. The brand's best-selling items, which fall into the categories of Lips, Eyes, Face, Nails, and Skin, are shipped to nations all over the world from state-of-the-art facilities located in Germany, Italy, India, the US, and Korea.
The brand is dedicated to producing goods that compliment all Indian skin tones throughout the year and the seasons. They do this by offering a line of cruelty-free products that prioritize both performance and design. Located in 550 cities and with over 40,000 retail outlets, Sugar Cosmetics is expanding its already strong business at a quick pace. It has the backing of renowned financiers and the ardor of millions of beauty fanatics.
