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Prorata Shark Tank India Season 3

by IndiaSuccessStories
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Prorata Shark Tank India Season 3 Got 50 Lakhs Funding in Exchange of 10% Equity with 50 Lakhs in debt at 14% interest by Anupam Mittal and Peyush Bansal.

Prorata Shark Tank India Season 3

Pitch no with company details


Prorata is a platform for fractional car ownership that enables users to co-own high-end vehicles for their infrequent and experiential use. This asset management technology business has completed its pre-seed funding round.

Founder of Prorata

Prorata’s CEO and founder is Sanjeev Jain.

Prorata Funding Round

Company Name


Shark Tank India Season


Episode No


Season No





Fractional Car Ownership Platform

Original Ask

1 Crore for 2% Equity


50 Lakhs for 10% Equity + 50 Lakhs Debt @14% Interest

Invested By:

Anupam Mittal and Peyush Bansal

At the heart of Prorata's pitch was its vision to make car ownership more affordable, flexible, and convenient for consumers. By leveraging the concept of fractional ownership, the company aimed to democratize access to cars, allowing individuals to enjoy the benefits of ownership without the hefty upfront costs and ongoing expenses. Through its platform, users could purchase shares in high-quality vehicles, gaining access to a fleet of cars for their personal and professional needs.

The Pitch:

Prorata entered the tank with a groundbreaking proposition: to transform car ownership through fractional ownership. Seeking an investment of ₹1 Crore for 2% equity, the company aimed to disrupt the traditional car ownership model by offering individuals the opportunity to own a fraction of a car, thereby reducing costs and enhancing accessibility.

The Deal:

The sharks were intrigued by Prorata's disruptive business model and recognized its potential to revolutionize the automotive industry. After engaging in negotiations, Anupam Mittal and Peyush Bansal extended a compelling investment offer: ₹50 Lakhs for 10% equity, coupled with ₹50 Lakhs in debt at 14% interest. This strategic partnership not only provided Prorata with the capital needed for growth but also offered valuable mentorship and guidance from seasoned entrepreneurs.

Investors Behind Prorata

Anupam Mittal and Peyush Bansal: With the investment from Anupam Mittal and Peyush Bansal, Prorata is well-positioned to scale its operations, expand its user base, and solidify its position as a leader in the fractional car ownership space. The infusion of funds will enable the company to enhance its technology platform, onboard more vehicles, and launch targeted marketing campaigns to attract new customers. By staying true to its mission of making car ownership accessible to all, Prorata aims to drive positive change in the automotive industry and empower individuals to enjoy the freedom of mobility without financial constraints.


Prorata's successful pitch and investment deal in Shark Tank India Season 3, Episode 45 highlight the transformative potential of fractional ownership in redefining traditional business models. With its innovative approach to car ownership and the strategic backing of Anupam Mittal and Peyush Bansal, Prorata is poised to accelerate its growth trajectory and pave the way for a future where owning a car is within reach for everyone, regardless of their financial circumstances.

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