FOMO Shark Tank India Season 3
FOMO
FOMO serves freshly made iced teas with no refined sugar, preservatives, or concentrates. It is offered in restaurants, corporate offices, supermarkets, and embassies. They will also be launching milk mixtures soon.
Founder of FOMO
The ‘FOMO’ founders are Avik Chaudhery and Gaurang Gadia. Gaurang is 21 years old and is pursuing a Master of Business Laws degree at National Law University in Bengaluru. Avik is pursuing an executive MBA from Stoa in Bengaluru.
FOMO Funding Round
Company Name | FOMO |
Shark Tank India Season | 3 |
Episode No | 31 |
Season No | 3 |
Brand | FOMO |
Idea | iced teas |
Original Ask | 35 Lakhs for 4% equity |
Deal | 35 Lakhs for 6% equity |
Invested By: | Aman Gupta and Anupam Mittal |
At the heart of FOMO's pitch was a commitment to quality, creativity, and consumer satisfaction. Their iced teas offered a refreshing alternative to sugary sodas and artificial beverages, with each flavor carefully crafted to deliver a delicious and satisfying drinking experience. By focusing on natural ingredients, bold flavors, and eye-catching packaging, FOMO aimed to capture the attention of discerning consumers and establish themselves as a go-to choice for premium iced teas.
The Pitch:
FOMO entered the tank with a mission to redefine the iced tea experience with their unique and flavorful offerings. Their idea centered around crafting artisanal iced teas using high-quality ingredients and innovative flavor combinations, appealing to health-conscious consumers seeking refreshing beverages with a twist. With an original ask of 35 Lakhs for 4% equity, FOMO sought investment to scale their production, expand their distribution network, and elevate their brand presence in the competitive beverage market.
The Deal:
Impressed by FOMO's innovative approach to iced tea and their potential for growth, Aman Gupta and Anupam Mittal saw an opportunity to support a brand that was making waves in the beverage industry. They collectively offered 35 Lakhs for 6% equity, aligning with FOMO's original ask and demonstrating their confidence in the brand's vision and potential. With their combined expertise and resources, Aman Gupta and Anupam Mittal pledged to support FOMO's expansion efforts, helping to bring their delicious and refreshing iced teas to a wider audience.
Investors Behind FOMO
Aman Gupta and Anupam Mittal: With the backing of seasoned investors Aman Gupta and Anupam Mittal, FOMO was poised to accelerate their growth and expand their presence in the beverage market. The infusion of capital provided by their investors would enable FOMO to increase production capacity, enhance their marketing efforts, and broaden their distribution channels, ensuring that more consumers could enjoy their flavorful and refreshing iced teas.
Conclusion:
FOMO's appearance on Shark Tank India Season 3, Episode 31 highlighted the power of innovation and creativity in the beverage industry. As they continue to introduce new flavors, expand their reach, and delight customers with their delicious iced teas, FOMO is poised to become a household name in the world of refreshing beverages. With Aman Gupta and Anupam Mittal as strategic partners, FOMO is well-positioned to quench the thirst of consumers everywhere and leave them craving more.