House of Chikankari Shark Tank India Season 2
House of Chikankari
The House of Chikankari was established to preserve traditional crafts for upcoming generations. The mission of House of Chikankari is to guarantee that everyone values Indian workmanship, legacy, and skill. Their goal is to combine comfort and elegance.
Founder of House of Chikankari
Poonam and Aakriti Rawal, a mother and daughter team, launched the online store House of Chikankari with the goal of resurrecting and advancing the ancient art form while also making it more accessible to the next generation..
House of Chikankari Funding Round
Company Name | House of Chikankari |
Shark Tank India Season | 2 |
Episode No | 8 |
Season No | 2 |
Brand | House of Chikankari |
Idea | Ethnicwear |
Original Ask | 75 Lakhs for 1% Equity |
Deal | 75 Lakhs for 3.75% Equity |
Invested By: | Aman Gupta and Peyush Bansal |
At the heart of House of Chikankari's pitch was a commitment to celebrating the rich cultural heritage of India through the art of Chikankari embroidery. Their collection featured a stunning array of ethnic wear, including intricately handcrafted sarees, suits, and lehengas, each piece meticulously crafted by skilled artisans using age-old techniques passed down through generations. By blending traditional craftsmanship with contemporary designs, House of Chikankari aimed to create timeless pieces that transcended trends and resonated with modern sensibilities, thereby preserving and promoting the legacy of Chikankari for future generations to cherish.
The Pitch:
House of Chikankari, a brand synonymous with elegance and tradition, made waves on Shark Tank India Season 2, Episode 8, with their exquisite collection of ethnic wear crafted with meticulous attention to detail. With an original ask of 75 Lakhs for 1% equity, they sought investment to fuel their expansion efforts, enhance their product range, and amplify their presence in the competitive world of fashion.
The Deal:
Aman Gupta and Peyush Bansal were deeply impressed by House of Chikankari's dedication to quality, craftsmanship, and tradition. Recognizing the immense potential of their brand and the cultural significance of Chikankari embroidery, they swiftly offered a deal of 75 Lakhs for 3.75% equity, providing House of Chikankari with the capital and expertise needed to scale their operations, expand their reach, and solidify their position as a leading player in the ethnic wear segment. This strategic partnership marked a significant milestone for House of Chikankari, affirming their commitment to empowering tradition through fashion and propelling them towards greater success in the dynamic world of Indian fashion.
Investors Behind House of Chikankari
Aman Gupta and Peyush Bansal: With the support of Aman Gupta and Peyush Bansal, House of Chikankari embarked on a journey to elevate the art of Chikankari embroidery to new heights. The infusion of capital enabled them to invest in infrastructure, technology, and marketing initiatives, further enhancing their brand visibility, optimizing their operations, and delighting customers with exquisite collections that celebrated India's rich textile heritage. Armed with the backing of seasoned investors, House of Chikankari continued to inspire admiration and awe with their timeless creations, solidifying their reputation as a trailblazer in the realm of ethnic fashion.
Conclusion:
House of Chikankari's appearance on Shark Tank India Season 2, Episode 8, showcased the enduring allure of traditional craftsmanship in the modern fashion landscape. Their successful pitch and strategic partnership with Aman Gupta and Peyush Bansal underscored the importance of preserving India's rich textile heritage while embracing innovation and creativity. As they continued to grow and thrive under the guidance of their investors, House of Chikankari remained steadfast in their commitment to empowering tradition through fashion, captivating hearts and minds with their exquisite creations that celebrated the timeless elegance of Chikankari embroidery.